Hi, I’m
Kaitie Ireland
Asheville,NC
Summary
Forward-thinking Digital Marketer and Wholesale Manager who is experienced in working with cross-functional teams to achieve marketing and brand development goals. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
3
years of professional experience
Work History
Willow Hill Soap Company
Digital Marketing & Wholesale Manager
02.2022 - Current
Job overview
- Oversee all social media platforms; including content creation, scheduling, and implementing engagement strategies resulting in an average of 9% follower growth each month.
- Measure and report t performance of all digital marketing campaigns, and assessed against ROI and KPIs
- Direct wholesale operations; including client relationships, order processing, inventory management, and invoicing.
- Execute email marketing and SMS marketing campaigns to engage and expand customer base.
- Implement effective inventory management strategies to ensure optimal stock levels and minimize out-of-stock situations
- Deliver exceptional customer service by promptly addressing inquiries, resolving issues, and ensuring customer satisfaction
- Develop and execute sales goals and strategies to drive revenue growth and achieve targets
- Edit website content, ensuring accurate and engaging product descriptions, images, stock, and other relevant information are properly placed.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
The Omni Grove Park Inn
Lead Retail Specialist
07.2021 - 01.2022
Job overview
- Independently operated daily storefront operations in a fast-paced environment.
- Assessed higher-end clientele averaging 50+ customers a day
- Handle, sell, and retain knowledge of luxury goods from designer brands.
- Accurately check new product inventory to ensure orders are received properly.
- Opened, shelved, and merchandised new products in visually appealing and organized displays for optimal sales promotions.
The Cookie Crate
Team Lead
05.2020 - 07.2021
Job overview
- Created social media marketing content averaging 10-12 posts per week
- Maintained quality control of 2,000+ products daily to eliminate sale interruptions at high degree of accuracy
- Managed POS and documented end-of-day bookkeeping
- Connected with customers providing product information, troubleshooting, and building customer loyalty.
- Coached team members in techniques necessary to complete job tasks.
Education
East Tennessee State University | College of Business & TechnologyJohnson City, TN
Bachelors of Business Administration from Marketing & Fashion Merchandising
05.2020
University Overview
- Data Director of Alpha Xi Delta Sorority
- Dean's List, Spring 2020
- Received George L. Carter Scholarship
- Study Abroad, Spring 2019
Skills
- Social Media Platforms & Content Creation
- Shopify, Intuit Quickbooks, (and other app embeds)
- POS Systems
- Microsoft Office
- Meta for Business
- Strategic Planning
- Direct Email & SMS Campaigns
- Budgeting and Allocation
Timeline
Digital Marketing & Wholesale Manager
Willow Hill Soap Company
02.2022 - Current
Lead Retail Specialist
The Omni Grove Park Inn
07.2021 - 01.2022
Team Lead
The Cookie Crate
05.2020 - 07.2021
East Tennessee State University | College of Business & Technology
Bachelors of Business Administration from Marketing & Fashion Merchandising
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