Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Kaitlyn Mayer

Nashville,TN

Summary

Results-oriented digital marketing analyst skilled in Google Ads and Meta Ads Manager. Proven ability to analyze data and optimize campaigns for various industries, driving measurable impact and enhancing audience engagement.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Data Analyst

Drive Social Media
Nashville, TN
09.2023 - 02.2026
  • Created and optimized Meta and Google PPC and PM ads for diverse industries, enhancing ad performance.
  • Analyzed results to identify trends and insights, delivering actionable recommendations to clients.
  • Conducted audience research to refine targeting strategies, improving campaign effectiveness.
  • Set up integrations through Zapier to create up-to-date reports.
  • Assisted in training new analysts on data analysis methodologies and tools used at Drive Social Media.

Marketing Intern

Millikin Heights Decatur District
Decatur, IL
01.2023 - 05.2023
  • Developed a social media calendar to optimize community information engagement.
  • Provided feedback and suggestions in meetings to improve team collaboration and project results.
  • Designed postcards, newsletters, and email campaigns to increase community outreach effectiveness.

Marketing Specialist

Millikin Creates
Decatur, IL
01.2023 - 05.2023
  • Utilized Ads Manager to develop and manage Meta ads for an Oratorio, driving targeted reach and audience engagement.
  • Created organic marketing content using Canva for a local restaurant's social media, increasing engagement and brand visibility.
  • Designed logos, content, and packaging for projects, enhancing brand identity and consumer appeal.

Education

Bachelor of Science - Digital Media Marketing

Millikin University
Decatur, IL
05-2023

Skills

  • Google Analytics
  • Google Ads
  • Google Tag Manager
  • MS Excel
  • Salesforce
  • Zapier
  • MailChimp
  • Meta Ads Manager

Certification

Google Ads Measurement Certification

Timeline

Data Analyst

Drive Social Media
09.2023 - 02.2026

Marketing Intern

Millikin Heights Decatur District
01.2023 - 05.2023

Marketing Specialist

Millikin Creates
01.2023 - 05.2023

Bachelor of Science - Digital Media Marketing

Millikin University
Kaitlyn Mayer