Kaitlyn Opaitz
Summary
Highly analytical and data-driven E-commerce Manager effectively scales online customer acquisition efforts and e-commerce capabilities to drive sales growth. Routinely tests new features and assets and measures results as company grows and evolves. Strong understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
E-commerce Account Manager
Mozaic Company
Arlington, TX
09.2021 - Current
- Responsible for overseeing major retail accounts including Wayfair, Target, Lowe's and various smaller accounts, contributing to over 85% of the company's annual revenue.
- Curate and manage marketing campaigns that sees an average monthly ROAS of 1,200%.
- Provide professional and knowledgeable support to both vendors and customers through data analysis, trend forecasting, online marketing strategies, and effective communication.
- Maintain, strengthen and grow supplier and customer relationships through comprehensive strategy, oversight and management of accounts.
- Assess supplier and customer objectives and goals to provide clear, concise direction to internal teams regarding strategic interactive marketing goals throughout project lifecycle.
- Facilitate and be accountable for supplier and customer projects with special attention to tracking and management of resource consumption.
- Provide clear and detailed communication/presentation for supplier, customers, partners and internal teams.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
Corporate Buyer
Dillard's Inc
Fort Worth, TX
01.2018 - 09.2021
- Spearheaded the growth of the number 3 ladies ready -to-wear brand, expanding its presence to over 240 stores, generating an impressive $80 million in annual receipts, and overseeing up to 120 SKUs per month/per store.
- Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins.
- Successfully managed corporate buyer responsibilities for prominent brands such as Free People, Hudson Jeans, 7 For All Mankind, Joe's Jeans, alongside various designer brands.
- Attended monthly markets which included collaborating, analyzing and buying elevated goods that were relevant to the consumer based on market, climate and business opportunities.
- Developed and rolled out programs to replace the void in cut up demand.
- Managed and built relationships with Brands to secure a partnership for current and future growth as well as developed strategic plans to ensure customer satisfaction.
- Innovated and developed concepts to leverage increased receipts to OTB on a monthly basis.
Assistant Buyer
Dillard's Inc
Fort Worth, TX
08.2015 - 01.2018
- Partnered with vendors to negotiate cost and maximize profit margin while maintaining quality of goods.
- Traveled to markets with the Buyer, assisting in the selection of merchandise and building vendor relationships, resulting in a diversified product portfolio and improved vendor terms.
- Collaborated with the buying team to assort merchandise by season, aligning product offerings with market trends and customer preferences, leading to a 20% increase in sales.
- Implemented effective markdown strategies for over 249 Dillard's stores, optimizing inventory turnover and reducing unsold stock by 15%.
- Analyzed sales data and market trends to make data-driven decisions, leading to the successful introduction of new product lines and brands, increasing departmental market share by 10%.
- Spearheaded innovative in-store displays and visual merchandising, contributing to a 25% increase in foot traffic and higher conversion rates.
- Reviewed purchasing trends and forecast demand for inventory planning and replenishment.
- Analyzed sales data and conducted competitor research to efficiently order merchandise according to sales trends.
Area Sales Manager
Dillard's Inc.
Oklahoma City, OK
07.2014 - 08.2015
- Led a high-performing sales team of up to 10 employees in the retail sector, consistently exceeding monthly sales targets by an average of 15%.
- Utilized data analytics and market research to identify emerging trends, enabling the team to capitalize on new opportunities and gain a competitive edge.
- Oversaw the successful launch of three new product lines, contributing to a 30% growth in market share.
- Collaborated with visual merchandisers to create captivating in-store displays and layouts, increasing foot traffic and sales conversion rates.
- Spearheaded staff development initiatives, resulting in a 15% decrease in employee turnover and a highly motivated and cohesive sales team.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Built lasting relationships with clients through outstanding customer service interactions.
- Exceeded targets by building, directing, and motivating high-performing sales team.
Assistant Area Sales Manager
Dillard's Inc.
Oklahoma City, OK
05.2014 - 07.2014
- Orchestrated and supervised the Men's Department, a key contributor responsible for generating a substantial 40% of total sales at Dillard's.
- Expertly managed a diverse team of 30+ employees, overseeing their scheduling, performance, and development to consistently exceed sales targets.
- Fostered seamless cross-departmental collaboration, collaborating closely with sales teams in various departments to maximize customer experience and sales opportunities.
- Acquired in-depth knowledge of retail business operations, including Gross Margin percentage (GM%), inventory control, and loss prevention, resulting in a 15% reduction in shrinkage.
- Conducted thorough employee management, including recruitment, training, and performance evaluations, leading to a cohesive and motivated team that consistently met and exceeded sales goals.
Education
Bachelor of Science - Retail Management
Texas Tech University
Lubbock, TX 05.2010 - 05.2014
Skills
New Business Development
Sales Reporting
Strategic account development
Analytical problem solver
Account management
Sales presentations
Sales processes
Strategic planning
Systems and software programs
Certification
Account Management | Communication | Strategic Partnerships | Problem Solving | Microsoft Excel | Marketing | Supplier Relationship Management | Organization | Leadership | Financial Planning | Advertising | Multi-tasking | Time Management | Product Development | Project Management | Negotiation | Google Sheets | Sales | Empathy | Emotional Intelligence | Detail Oriented | Team-Player
Affiliations
The Junior League of Fort Worth, Inc.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Remember that not getting what you want is sometimes a wonderful stroke of luck.
Tenzin Gyatso, Fourteenth Dalai Lama
Timeline
E-commerce Account Manager
Mozaic Company
09.2021 - Current
Corporate Buyer
Dillard's Inc
01.2018 - 09.2021
Assistant Buyer
Dillard's Inc
08.2015 - 01.2018
Area Sales Manager
Dillard's Inc.
07.2014 - 08.2015
Assistant Area Sales Manager
Dillard's Inc.
05.2014 - 07.2014
Bachelor of Science - Retail Management
Texas Tech University
05.2010 - 05.2014