Kaitlyn Opaitz
Summary
Highly analytical and data-driven E-commerce Manager effectively scales online customer acquisition efforts and e-commerce capabilities to drive sales growth. Routinely tests new features and assets and measures results as company grows and evolves. Strong understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
E-commerce Account Manager
Mozaic Company
Arlington, TX
09.2021 - Current
- Responsible for overseeing major retail accounts including Wayfair, Target, Lowe's and various smaller accounts, contributing to over 85% of the company's annual revenue.
- Curate and manage marketing campaigns that sees an average monthly ROAS of 1,200%.
- Provide professional and knowledgeable support to both vendors and customers through data analysis, trend forecasting, online marketing strategies, and effective communication.
- Maintain, strengthen and grow supplier and customer relationships through comprehensive strategy, oversight and management of accounts.
- Assess supplier and customer objectives and goals to provide clear, concise direction to internal teams regarding strategic interactive marketing goals throughout project lifecycle.
- Facilitate and be accountable for supplier and customer projects with special attention to tracking and management of resource consumption.
- Provide clear and detailed communication/presentation for supplier, customers, partners and internal teams.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
Corporate Buyer
Dillard's Inc
Fort Worth, TX
01.2018 - 09.2021
- Spearheaded the growth of the number 3 ladies ready -to-wear brand, expanding its presence to over 240 stores, generating an impressive $80 million in annual receipts, and overseeing up to 120 SKUs per month/per store.
- Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins.
- Successfully managed corporate buyer responsibilities for prominent brands such as Free People, Hudson Jeans, 7 For All Mankind, Joe's Jeans, alongside various designer brands.
- Attended monthly markets which included collaborating, analyzing and buying elevated goods that were relevant to the consumer based on market, climate and business opportunities.
- Developed and rolled out programs to replace the void in cut up demand.
- Managed and built relationships with Brands to secure a partnership for current and future growth as well as developed strategic plans to ensure customer satisfaction.
- Innovated and developed concepts to leverage increased receipts to OTB on a monthly basis.
Assistant Buyer
Dillard's Inc
Fort Worth, TX
08.2015 - 01.2018
- Partnered with vendors to negotiate cost and maximize profit margin while maintaining quality of goods.
- Traveled to markets with the Buyer, assisting in the selection of merchandise and building vendor relationships, resulting in a diversified product portfolio and improved vendor terms.
- Collaborated with the buying team to assort merchandise by season, aligning product offerings with market trends and customer preferences, leading to a 20% increase in sales.
- Implemented effective markdown strategies for over 249 Dillard's stores, optimizing inventory turnover and reducing unsold stock by 15%.
- Analyzed sales data and market trends to make data-driven decisions, leading to the successful introduction of new product lines and brands, increasing departmental market share by 10%.
- Spearheaded innovative in-store displays and visual merchandising, contributing to a 25% increase in foot traffic and higher conversion rates.
- Reviewed purchasing trends and forecast demand for inventory planning and replenishment.
- Analyzed sales data and conducted competitor research to efficiently order merchandise according to sales trends.
Area Sales Manager
Dillard's Inc.
Oklahoma City, OK
07.2014 - 08.2015
- Led a high-performing sales team of up to 10 employees in the retail sector, consistently exceeding monthly sales targets by an average of 15%.
- Utilized data analytics and market research to identify emerging trends, enabling the team to capitalize on new opportunities and gain a competitive edge.
- Oversaw the successful launch of three new product lines, contributing to a 30% growth in market share.
- Collaborated with visual merchandisers to create captivating in-store displays and layouts, increasing foot traffic and sales conversion rates.
- Spearheaded staff development initiatives, resulting in a 15% decrease in employee turnover and a highly motivated and cohesive sales team.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Built lasting relationships with clients through outstanding customer service interactions.
- Exceeded targets by building, directing, and motivating high-performing sales team.
Assistant Area Sales Manager
Dillard's Inc.
Oklahoma City, OK
05.2014 - 07.2014
- Orchestrated and supervised the Men's Department, a key contributor responsible for generating a substantial 40% of total sales at Dillard's.
- Expertly managed a diverse team of 30+ employees, overseeing their scheduling, performance, and development to consistently exceed sales targets.
- Fostered seamless cross-departmental collaboration, collaborating closely with sales teams in various departments to maximize customer experience and sales opportunities.
- Acquired in-depth knowledge of retail business operations, including Gross Margin percentage (GM%), inventory control, and loss prevention, resulting in a 15% reduction in shrinkage.
- Conducted thorough employee management, including recruitment, training, and performance evaluations, leading to a cohesive and motivated team that consistently met and exceeded sales goals.
Education
Bachelor of Science - Retail Management
Texas Tech University
Lubbock, TX 05.2010 - 05.2014
Skills
New Business Development
undefinedCertification
Account Management | Communication | Strategic Partnerships | Problem Solving | Microsoft Excel | Marketing | Supplier Relationship Management | Organization | Leadership | Financial Planning | Advertising | Multi-tasking | Time Management | Product Development | Project Management | Negotiation | Google Sheets | Sales | Empathy | Emotional Intelligence | Detail Oriented | Team-Player
Affiliations
The Junior League of Fort Worth, Inc.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
Remember that not getting what you want is sometimes a wonderful stroke of luck.
Tenzin Gyatso, Fourteenth Dalai Lama
Timeline
E-commerce Account Manager
Mozaic Company
09.2021 - Current
Corporate Buyer
Dillard's Inc
01.2018 - 09.2021
Assistant Buyer
Dillard's Inc
08.2015 - 01.2018
Area Sales Manager
Dillard's Inc.
07.2014 - 08.2015
Assistant Area Sales Manager
Dillard's Inc.
05.2014 - 07.2014
Bachelor of Science - Retail Management
Texas Tech University
05.2010 - 05.2014
Similar Profiles
Nasaem EzzatNasaem Ezzat
Interior Designer at Mozaic Company For Interior DesignInterior Designer at Mozaic Company For Interior Design
Sabrina BurgosSabrina Burgos
RN Charge Nurse at Mozaic Senior LifeRN Charge Nurse at Mozaic Senior Life
Laurinda MonteiroLaurinda Monteiro
Production Coordinator at Mozaic Senior LivingProduction Coordinator at Mozaic Senior Living
Melissa WhiteMelissa White
E-Commerce Account Manager at FacebookE-Commerce Account Manager at Facebook
Robert ThompsonRobert Thompson
E-Commerce Account Manager at Ripndip ClothingE-Commerce Account Manager at Ripndip Clothing