Kaitlyn Rutt

As a dynamic leader, I managed a team of 30 employees, propelling them to exceed sales targets and significantly contributing to a remarkable 35% year-over-year rise in revenue. Through my commitment to fostering a positive and inclusive team culture, I prioritized effective communication, coaching, and recognition programs to cultivate a cohesive and motivated work environment. Additionally, I played a pivotal role in visual merchandising and creating captivating window displays to enhance the overall customer experience.

Utilizing data analysis techniques with tools such as Power BI, I identified key customer trends and preferences. This strategic approach empowered me to craft targeted marketing and merchandising strategies, resulting in a substantial boost to brand awareness and overall sales performance.

Collaborated seamlessly with buyers and merchandisers to orchestrate floor moves and merchandising strategies for new products . Active participant in monthly meetings with buyers, contributing to the evaluation of business success and the identification of emerging trends. Played a pivotal role in planning spring 2023 orders for Vineyard Vines, overseeing the procurement of over 1,000 units of product after conducting on-site line evaluation at their headquarters.

Managed the development and upkeep of the email marketing calendar for both Fanatics and partner sites using SalesForce, ensuring the punctual delivery of emails and alignment with broader marketing initiatives. Implemented A/B testing strategies to refine email content, layout, and frequency, leading to enhanced email performance metrics.