Years of professional digital marketing experience
Hi, I’m
Kaitlyn Snyder
SEO Manager
Scituate,MA
“It’s no longer enough to rank for 10 blue links.”
Brian Harnish, Lead SEO at iLoveSEO
Summary
Highly experienced and innovative SEO Manager with a proven track record of driving organic traffic to websites using white-hat techniques and strategies, as well as data-driven SEO analysis and optimization. Innovative strategist with a growth mindset. Adept at enhancing SEO programs, driving traffic, and increasing revenue through strategic initiatives.
Overview
5
4
years of post-secondary education
9
Certifications
Work History
BrandMuscleCleveland, OH
SEO Manager
08.2021 - Current
Job overview
- Responsible for local optimization of multipage microsites for the fourth-largest wireless carrier in the U.S. resulting in a 33% YoY increase in CTR on SERPs.
- Keyword-rich title tags and descriptions were created based on competitor SERP rankings. YoY number of page views for one major video programming distributor increased by 14%.
- Manual data quality check and reputation management software assisted in identifying and correcting over 100 incorrect NAP (name/address/phone) data points across multiple search engines.
- Conduct industry-specific keyword research for organic and paid campaigns - agricultural equipment, commercial banking, video programming distribution, insurance, and SaaS (business-to-business software solutions).
- Over 850 construction equipment dealerships in the US and Canada were audited for location data, and overall ranking on SERPs increased by 46% YOY.
- Creation and presentation of training webinars for large corporations.
- Providing stakeholders with performance updates and recommendations
- Content localization services for current and new content.
Instinctive InsightsColumbus, OH
Digital Marketing Manager
04.2020 - 08.2021
Job overview
- Ad Manager accounts on Facebook/Instagram saw CTRs increase by 21.39% between April 2020 and June 2021.
- 52.1% increase in total lead submissions was achieved after monitoring ROI of online and social media marketing campaigns.
- Oversee accounts, optimization, and ad placement reports.
- Optimize SERPs by improving content and keyword relevance, as well as website branding.
- Analysis of competitor pages for backlinks and keywords.
Cyclebar | Club Pilates | Cryo LoungeLouisville, KY
Regional Director of Marketing - PPC & SEO
06.2019 - 04.2020
Job overview
- Created innovative strategies to drive customer engagement.
- Spearheaded market research to identify branding opportunities, cement strategies, and sustaining loyal customer base.
- Managed creatives such as graphic design, layouts, and copywriting for regional marketing initiatives.
- Oversaw ongoing market research that targeted key customer demographics and used pertinent information to proactively adjust future marketing plans.
HelloSpokeLouisville, KY
Project Manager
04.2018 - 07.2019
Job overview
- Successfully managed and executed +50 off-site telecom installations with multiple vendors.
- Reviewed and tested installations for compliance with quality control standards.
- Installed, maintained and supported VoIP applications.
- Troubleshot complex multi-vendor network service provider issues.
- Identified appropriate marketing channels and target customers for campaigns.
Education
Miami University of OhioOxford, OH
BA from Anthropology
08.2007 - 12.2012
Skills
Keyword optimization
Certification
Facebook Certified Digital Marketing Associate Registration ID: 384178698
Availability
See my work availability
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Available
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Timeline
SEO Manager
BrandMuscle
08.2021 - Current
Digital Marketing Manager
Instinctive Insights
04.2020 - 08.2021
Regional Director of Marketing - PPC & SEO
Cyclebar | Club Pilates | Cryo Lounge
06.2019 - 04.2020
Project Manager
HelloSpoke
04.2018 - 07.2019
Miami University of Ohio
BA from Anthropology
08.2007 - 12.2012
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