Proven track record as a Marketing Communications Specialist at Fairway Independent Mortgage Corporation, excelling in customer service and digital marketing. Elevated client satisfaction and loyalty through innovative content creation and effective campaign management. Expert in leveraging analytics for strategic decision-making, fostering teamwork and collaboration.
• Track and monitor new hires and training completion.
• Provide one-on-one training sessions for new hires, ensuring thorough understanding and tracking progress until training completion.
• Create and maintain training materials, including manuals, videos, and eLearning modules.
• Conduct interactive training sessions to ensure understanding and engagement.
• Provide ongoing support and guidance to sales teams on marketing platforms and best practices.
• Collaborate with the leadership team to develop tailored training content based on evolving business needs.
• Manage general question inbox.
• Monitor and evaluate training effectiveness, adjusting as needed to improve outcomes.
• Stay informed about industry trends and advancements in marketing technology to enhance training offerings.
• Serve as a subject matter expert and resource for marketing-related inquiries and initiatives.
• Assist in the onboarding process for new hires, ensuring a smooth transition into their roles.
• Assist leadership team with special projects.
• Upload databases into CRM as needed.
• Host weekly educational webinars.