Summary
Overview
Work History
Education
Skills
Timeline
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Kaitlyn Stubba

Rome,NY

Summary

Proven track record as a Marketing Communications Specialist at Fairway Independent Mortgage Corporation, excelling in customer service and digital marketing. Elevated client satisfaction and loyalty through innovative content creation and effective campaign management. Expert in leveraging analytics for strategic decision-making, fostering teamwork and collaboration.

Overview

7
7
years of professional experience

Work History

Marketing Training Specialist

CMG Financial
05.2024 - Current
  • Enhanced employee performance by developing and implementing comprehensive training programs.

• Track and monitor new hires and training completion.

• Provide one-on-one training sessions for new hires, ensuring thorough understanding and tracking progress until training completion.

• Create and maintain training materials, including manuals, videos, and eLearning modules.

• Conduct interactive training sessions to ensure understanding and engagement.

• Provide ongoing support and guidance to sales teams on marketing platforms and best practices.

• Collaborate with the leadership team to develop tailored training content based on evolving business needs.

• Manage general question inbox.

• Monitor and evaluate training effectiveness, adjusting as needed to improve outcomes.

• Stay informed about industry trends and advancements in marketing technology to enhance training offerings.

• Serve as a subject matter expert and resource for marketing-related inquiries and initiatives.

• Assist in the onboarding process for new hires, ensuring a smooth transition into their roles.

• Assist leadership team with special projects.

• Upload databases into CRM as needed.

• Host weekly educational webinars.

  • Evaluated training effectiveness using feedback surveys and assessments, making continuous improvements as needed.


Marketing Communications Specialist

Fairway Independent Mortgage Corporation
02.2022 - 09.2023
  • Write, design and edit communication materials across social media, video, internal emails, announcements, events and intranet
  • Skillfully managed help desk operations, ensuring prompt and effective issue resolution and customer communications
  • Cultivated robust client relationships, leveraging Service Now and KEAP software to track interaction and satisfaction metrics
  • Collaborated with product experts and graphic designers to develop content tailored to business needs
  • Created communications and marketing materials to achieve objectives and maintain branding via Canva, powerpoint presentations,
  • Conducted client consultations to evaluate marketing strategies, budget, and address potential issues
  • Authored marketing SOPs, FAQs, and objection management plans to streamline internal processes
  • Led project management efforts across Workfront, SharePoint, intranet and social media platforms
  • Assessed client needs, developing customized solutions to bolster positive customer ratings
  • Stay educated and relevant to the changes, newest trends within digital and visual marketing
  • Provide support to Marketing Communications, Compliance and Creative teams

Account Manager

Fairway Independent Mortgage Corporation
01.2021 - 02.2022
  • Cultivated and reinforced enduring client connections, significantly enhancing account retention

Loan Officer Assistant

First Source Federal Credit Union
08.2019 - 01.2021
  • Effectively resolved a plethora of accounting, billing, and service delivery issues, further bolstering client satisfaction levels
  • Leveraged ServiceNow to foster and sustain relationships with clients, contributing to the overall customer experience.

Bank Teller

First Source Federal Credit Union
05.2018 - 08.2019
  • Scheduled client meetings, effectively promoting products and services in alignment with market trends
  • Fostered and enhanced customer relationships utilizing strong interpersonal and communication abilities, acting as the primary liaison for account maintenance and transactions
  • Identified and capitalized on sales opportunities, providing precise referrals to financial services colleagues and ensuring daily cash drawer balance while resolving discrepancies for accurate cash flow data.

Education

Associate of Science - Marketing & Business Management

Mohawk Valley Community College
Rome
05.2018

Skills

  • Customer Service
  • Content Creation
  • Social Media Project Management
  • KPI Tracking
  • Digital Marketing
  • Email Marketing
  • Analytics Reporting
  • Creative Direction
  • Campaign Management
  • Teamwork and Collaboration
  • Brand Promotion
  • Corporate Communications

Timeline

Marketing Training Specialist

CMG Financial
05.2024 - Current

Marketing Communications Specialist

Fairway Independent Mortgage Corporation
02.2022 - 09.2023

Account Manager

Fairway Independent Mortgage Corporation
01.2021 - 02.2022

Loan Officer Assistant

First Source Federal Credit Union
08.2019 - 01.2021

Bank Teller

First Source Federal Credit Union
05.2018 - 08.2019

Associate of Science - Marketing & Business Management

Mohawk Valley Community College