Kaitlyn Hoeflich
Summary
I have an innate desire to create. To create something from nothing. To put a smile on people's faces through experiences. I am an accomplished Experiential Manager with exceptional abilities in operational management and creative business leadership. I am a strong leader in streamlining processes, building client relationships and launching events that balance customer needs. I am creative and results driven and I love connecting consumers to brands by telling a story and making it come to life through experiential activations and fleeting moments. I excel at strategic/storytelling plans and creative partnerships to make your brand story and customer experience shine.
Overview
12
12
years of professional experience
Work History
Experiential Project Manager
Google
05.2019 - Current
- Lead end to end operations for events, programs, activations, pop ups for various projects and workstreams ranging in size from 10-115,000 attendees
- Activate key tentpole, tier 1, and B2B events like GML, VidCon, CES, ZG, Made on YouTube, and Google IO
- Own budgets ranging from $10k-$42M for activations
- Develop event and experience strategy for global campaign calendar, to implement best in class activations that contribute to overall business strategy + maximizes revenues
- Coach, hire, and manage external agency partners while building and maintaining partner relationships
- Accountable for all event operations including production, timeline, fabrication, graphics, contract negotiations, catering, wayfinding, event technology, security, event design, creative development, stakeholder management, sponsorships, keynote, budget, and registration
- Partner with key contributors, stakeholders, cross functional teams, vendors, and partner managers to deliver thought provoking messages and immerse consumers
- Communicate priorities and results to stakeholders to meet marketing goals
- Manage sustainability and DEI strategy for events
- Lead collaboration on creative deliverables and creative revenue generating strategy for event programs
- Act as a point of escalation for partners and vendors
Event Project Manager
Renaissance Asheville - WCG Hotels
Asheville, NC
08.2018 - 05.2019
- Managed 28,000 sq ft of event space and coordinated all local event logistics from 1000-20 attendees
- Prepared, monitored, and maintained event budgets
- Prioritized and managed every production phase from concept to execution
- Managed vendor teams and team of 10 internal staff
- Organized all event operations including venue, budgets, registration, creative, catering and event timelines
- Selected event materials which aligned with clients' requests and vision
Event Operations Manager
Levy at Bridgestone Arena - Nashville Predators
Nashville, TN
09.2017 - 09.2018
- Executed all event operations from end to end for NHL games, concerts, or ancillary events in arena
- Managed ~50 events a month from as small as 15-20 guest to as large as 1000-2000
- Managed external agencies, vendors and contract negotiations to ensure a successful event for the client
- Developed creative strategy for Stanley Cup Playoff events coverage
- Prepared, monitored, forecasted, and maintained event budgets
- Formed and sustained strategic relationships with clients
- Managed team of 30 & managed labor schedules to improve productivity
Event Experiences + Operations Manager
Kellogg's NYC
New York, NY
07.2016 - 12.2017
- Developed events & catering program from concept to creation by creating budgets, design, proposals, documentation, business processes, training,
- Sponsorship & sales - 0 to 187 events/catering in a year
- Negotiated vendor contracts to maintain efficiency and execution to open and operate the restaurant
- Selected venue sites and scouted locations for new restaurant turn-ups and activation spaces
- Maintained annual budget for restaurant and events
- Managed opening of a new experiential restaurant concept including aesthetics, ideation, and operations
- Developed Pop Up strategy to showcase new brand collabs and ads for brands like Pop Tart, Froot Loops and Special K // selected site, developed event plan, managed design, oversaw all contractors/vendors
- Attended and participated in industry events
Event Program Manager
Pop2Life
New York, NY
01.2016 - 09.2016
- Managed 30+ venues and 3 hotel buyouts and 2 partner hotels for the music festival by coordinating all communications, contracts, marketing, reg, and logistics
- Selected site location for 20 venues and 2 hotels in the greater NYC area by researching venue spaces, scouting locations, audience/artist needs
- Maintained and coordinated all contracts and logistics for venues/hotels through negotiation, relationship building and research
Event Manager
White Lodging
Louisville, KY
05.2015 - 12.2015
- Managed 48,000 square feet of event space and coordinated up to 10 events on any given day ranging from 1000 guests to as small as 30 guests
Event Marketing Coordinator
Arena Americas
New York, NY
04.2012 - 12.2013
- created marketing strategy, coordinated events and client outreach Events assisted: NYC Met Gala, Fifi Awards, Orion Music Festival, Phish Festival, Mercedes Benz Fashion Week, Frieze Art Show
Education
Bachelor of Science - Hospitality Management
Florida State University
Tallahassee, FLProduct Management And Strategy Certification
Wharton School of The University of Pennsylvania
Philadelphia, PAMBA - Masters of Business Administration
University of Oklahoma
Norman, OKSkills
- Project management
- Vendor management
- Project development and lifecycle
- Budgeting and forecasting
- Business growth
- Monitoring events planning trends
- Operations oversight
- Systems implementation
Additional Information
- 2023 Zeitgeist, stakeholder summit - activation lead
- 2023 Made on YouTube - ops lead
- 2023 Kode with Klossy- lead
- 2023 Google Small Biz Summit- creative ops lead
- 2023 Google IO- ops lead
- 2023 CES- ops lead
- 2022 VidCon- YouTube Drive Thru- ops lead
- 2022 Made on YouTube Press Event- ops lead
- 2022 Google Marketing Live- ops lead
- 2022 CES for Google- ops lead
- 2021 YouTube Black Summer Vibe- digital event PM lead
- 2021 Global Google Data Centers DEI conference- digital event PM lead
- 2018 Stanley Cup Finals- ops lead
- 2018 Jimmy Buffet New Year’s Eve Concert- lead
- 2018 Justin Timberlake Tour- lead
- 2018 NCAA Tournament in Nashville- lead
- 2018 CMA Fest - festival coordination
- 2018 BreakFEST- PM lead
- 2018 Pop Tart Takeover at KelloggsNYC - lead
- 2017 The Grid - ops lead
- 2015 Kentucky Derby- event execution
- 2015 EDC NY- festival coordination
- 2014 NYC Fashion Week- assisted event execution
- 2012 GoogaMooga- festival coordination
- 2012 Frieze Art Fair- assisted event execution
- 2012 Orion Music Festival- festival coordination
Timeline
Experiential Project Manager
Google
05.2019 - Current
Event Project Manager
Renaissance Asheville - WCG Hotels
08.2018 - 05.2019
Event Operations Manager
Levy at Bridgestone Arena - Nashville Predators
09.2017 - 09.2018
Event Experiences + Operations Manager
Kellogg's NYC
07.2016 - 12.2017
Event Program Manager
Pop2Life
01.2016 - 09.2016
Event Manager
White Lodging
05.2015 - 12.2015
Event Marketing Coordinator
Arena Americas
04.2012 - 12.2013
Bachelor of Science - Hospitality Management
Florida State University
Product Management And Strategy Certification
Wharton School of The University of Pennsylvania
MBA - Masters of Business Administration
University of Oklahoma
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