Overview
Work History
Education
Skills
Timeline
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KAITLYNN GARRISON

Overview

8
8
years of professional experience

Work History

Marketing Consultant

Freelance
Los Angeles & Bakersfield, CA
02.2016 - Current
  • Collaborated closely with 25 total clients and their respective ambassadors to provide marketing tools.
  • Maintained brand's voice and image while representing at promotional events, creating content, replying to comments, and writing captions.
  • Strategized and developed marketing kits for clients, and performed follow-ups assessing quantity and quality of services
  • Adapted needs to variety of clients ranging in size and industry including: local businesses, entertainment studios (Canoodle studios and Beacon Studios etc), beauty brands (Lorac, Coty, H2O+, Instyler via Beauty Barrage), social media influencers, fashion and lifestyle brands.

Public Relations Executive

Kiara Sky Nails | Glam And Glits
Bakersfield, CA
10.2019 - 08.2020
  • Grew social media pages to over 1M followers each, Earned over $3,000,000 in sales from new ambassador partnerships alone.
  • Communicated with media weekly to build relationships and optimize press coverage.
  • Supported marketing team with strategic launch initiatives and integrated partnerships.
  • Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.

Executive Board Member | PR

ShePower Leadership Academy
Bakersfield, CA
11.2017 - 01.2021
  • Achieved organizational humanitarian vision, strategies and tactics, including handling PR campaign raising $100k in donations
  • Created working relationships with press, writing press releasing and promoted the foundation several times by interviewing with news outlets such as KGET and ABC news.
  • Communicated closely with other counselors to devise programs and activities based on developmental and academic levels.
  • Supervised staff, offering feedback and enforcing deadlines while mentoring students as Head of Teen Council

Reality Televison Co-star

Lighthearted Entertainment
Los Angeles , CA
07.2018 - 11.2022
  • Recurring cast member for reality show with over 700,00 views per episode on Facebook Watch powered by Buzzfeed and Lighthearted Entertainment.
  • Collaborated with production team to develop engaging character and storyline.
  • Created promotional material including Ads, responding to audience members, hosting Facebook Lives, and interview with LA Times Magazine.

Education

Bachelor of Science - Business Administration And Marketing

California State University Bakersfield
Bakersfield, CA
05.2024

Skills

  • Communication planning
  • Social Media Coordination
  • 6 years of Public Relations experience
  • Training and Development
  • Project Management
  • Google Workspace and Microsoft Office
  • Group Instruction and Training
  • Marketing Strategy and Data Analysis

Timeline

Public Relations Executive

Kiara Sky Nails | Glam And Glits
10.2019 - 08.2020

Reality Televison Co-star

Lighthearted Entertainment
07.2018 - 11.2022

Executive Board Member | PR

ShePower Leadership Academy
11.2017 - 01.2021

Marketing Consultant

Freelance
02.2016 - Current

Bachelor of Science - Business Administration And Marketing

California State University Bakersfield

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KAITLYNN GARRISON