Kaitlyn Sharo, M.S. (she/her/hers)

ACCOMPLISHMENTS

• Developed and managed paid media campaigns across digital platforms. Generated nearly $200,000 in revenue through social media strategies, achieving a 1,630% ROI campaign during a traveling exhibition.
• Oversaw organic and paid social media strategies, increasing Facebook followers by 200% and Instagram followers by 1,322%.
• Managed the monthly Art After Dark events, attracting over 113,000 visitors and generating over $300,000 in bar and café sales.
• 2024, 2023, 2022, 2020, 2019, 2018 Art Museum Professional Education & Development (AMPED) recipient.
• October 2024 Employee of the Month.

RESPONSIBILITIES

• Collaborated with the Director of Marketing & Communications to manage media buying, advertising, and public relations efforts while leading cross-functional teams, coordinating vendors, timelines, and budgets for digital campaigns and in-person experiences.
• Drafted and edited press releases, newsletters, web content, and magazine articles to support brand goals and audience engagement.
• Served as media spokesperson and built long-term relationships with press, local organizations, and stakeholders.
• Connected the museum with community organizations to form partnerships, including exhibition promotions, contests, videos, events, etc.
• Identified and collaborated with mission-aligned influencers to amplify exhibitions and events resulting in increased social media engagement, and measurable onsite visitation.
• Analyzed social media performance to refine strategies and track metrics aligned with institutional objectives.
• Planned and executed marketing events including Art After Dark, media previews, and other external happenings.
• Moderated and responded to social media comments as well as diffused online issues.
• Assisted with daily media monitoring and tracking. Maintained media distribution lists and coordinated editorial calendars.
• Managed marketing interns and trained staff including marketing, web, and design positions. Met weekly with staff one-on-one to discuss content, design briefs, timelines, and workload management.
• Performed a variety of administrative duties including managing the marketing budget, drafting budget proposals, reviewing monthly statements, obtaining and organizing contracts, processing invoices, and maintaining a detailed budget breakdown.

• Provided exceptional customer service by welcoming guests from diverse backgrounds, answering inquiries, and addressing feedback professionally.
• Managed visitor interactions in person and over the phone supporting the museum’s strategic and financial goals.
• Assisted with training new team members, managed projects with a focus on the visitor experience, and ensured the integrity of financial transactions, and data handling.

• Contributed and organized e-newsletter content. Author of summary reports and technical documents. Interviewed various staff and transcribed materials from a range of companies/programs. Organized, edited, and formatted curriculum and grants. Observed, collected, and maintained qualitative data.

• Organized and updated the website. Maintained the Slash Pine Press web and social presence. Gained experience in group leadership, small press publications, grant writing, fundraising, community outreach, and academic writing.