Kaitrin McCoy
Chicago,IL
Summary
Dynamic producer and creator who helps teams thrive in the magical process of creative collaboration. Demonstrated talent for guiding teams from concept and ideation through delivery and implementation of the end-product. Knack for holding space for teams to dig into what could be to produce compelling products with big impact. Seasoned managing editor with 5+ years of experience developing custom publications and content.
Overview
9
9
years of professional experience
Work History
Senior Content Marketing Specialist
TiER1 Performance
Covington, Kentucky
02.2017 - Current
- Build and optimize an in-house development production cycle for a B2B consulting firm to create an ongoing series of high-impact marketing magazines.
- Manage teams of content authors and print designers through magazine development cycles, delivering 7 magazines in 4 years with an agile cross-functional team.
- Develop compelling content in collaboration with project stakeholders for multiple marketing channels and asset types (including event/exhibit materials, website and landing pages, blog content, and press releases).
- Manage proposals and submissions for project stakeholders to present case studies at industry conferences and submits.
- Develop newsletter content and email marketing campaigns to nurture and engage marketing leads.
- Co-lead an Employee Resource Group for LGBTQIA+ identifying employees, allies, and parents of LGBTQIA+ children.
- Mentor new members of Marketing team (currently mentoring a Senior Copywriter and a Web Technologist).
- Contributed through marketing and sales to the company's year-over-year growth for five years (2017-2022), with a current annual growth rate of 63% (2021-2022).
Marketing & Communications Lead
NewKnowledge United
Hamilton, Ohio
05.2016 - 02.2017
- Managed sales and marketing communications for startup company during company acquisition & brand merger
- Provided communication consulting on Fortune 10 client projects.
- Developed campaigns and specific marketing strategies for clients.
- Wrote engaging and successful marketing, advertising and website copy.
- Identified appropriate marketing channels and target customers for campaigns.
Developmental Editor
B-books, Ltd
Covington, Kentucky
09.2014 - 05.2016
- Provided developmental and copy editing on different types of online knowledge checks and assessments, including various levels of interactivity.
- Prepared, rewrote, and edited educational passages to improve readability and impact.
- Determined readiness of written pieces, suggested edits or changes, and gained client approvals for publication.
- Reviewed knowledge checks and learning quizzes for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
- Interviewed experts and wrote articles for interactive youth magazine published bi-monthly by B-books for girls ages 8-14.
Content Marketing Specialist
The Reynolds And Reynolds Company
Dayton, Ohio
08.2014 - 08.2015
- Built and managed branded content marketing blog and editorial calendar.
- Created content strategies for digital media.
Built, implemented and updated effective SEO strategies. - Wrote and edited compelling blog content.
- Interviewed and collaborated with subject-matter expert to create long-form content.
- Performed marketing communications-related research and continuously enhanced company's digital presence.
Education
Bachelor of Science - Journalism
Ohio University
Athens, Ohio05.2014
Bachelor of Music - Music Composition
Ohio University
Athens, OH05.2014
Skills
- Project Management
- Project Management Software
- Communications Strategies
- Microsoft Office
- Microsoft 365/Teams
- Content Planning
- Cultural Awareness
- Creative Writing
- Proofreading
- Concept Development
- Copywriting
- Storyboarding
- Research
- Content Development
- Team Collaboration
Timeline
Senior Content Marketing Specialist
TiER1 Performance
02.2017 - Current
Marketing & Communications Lead
NewKnowledge United
05.2016 - 02.2017
Developmental Editor
B-books, Ltd
09.2014 - 05.2016
Content Marketing Specialist
The Reynolds And Reynolds Company
08.2014 - 08.2015
Bachelor of Science - Journalism
Ohio University
Bachelor of Music - Music Composition
Ohio University