Summary
Overview
Work History
Education
Skills
Timeline
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KAIVON AHMAD

New York

Summary

Analytically-minded generalist with 7+ years of experience in high-growth startup environments, specializing in building functions from 0-1. Proven track record of using data and quantitative reasoning to drive business value and strategy in marketing and operations.

Overview

7
7
years of professional experience

Work History

Senior Data Analyst

Flow
05.2024 - Current
  • First data analyst hire; built foundational Sigma dashboards serving as the company’s source of truth across Revenue, Operational Efficiency, Brand, Strategic Finance, and Marketing. Standardized the end-to-end dashboard development process—from data sourcing and SQL modeling to visualization best practices and stakeholder delivery—enabling weekly executive use, faster decision-making, and reduced reporting time.
  • Developed an automated, interactive occupancy forecast tool using SQL and Sigma, enabling proactive decision-making across functions and contributing to a 3 percentage point increase in average occupancy.
  • Independently developed and presented the company-wide analytics roadmap to Executive Leadership, leading to approved implementation. Assessed existing infrastructure (Python, SQL, Sigma, DBT) and defined priorities, timelines, and team focus areas—resulting in improved data infrastructure, faster analytics delivery, and more efficient communication of ongoing work.
  • Led UX strategy and product design for a real-time executive KPI dashboard app built in Figma and Sigma; partnered cross-functionally to deliver a streamlined, high-visibility tool for the CEO, enhancing operational oversight across all business functions.

Growth & Analytics Manager

Soleeva Energy, Inc.
07.2023 - 04.2024
  • Led company paid marketing strategy including Paid Search, Paid Social, third party leads. Built keyword strategy, ads, and landing pages while monitoring efficiency and performance. Evaluated and selected third party lead sources. Led the development of new marketing assets and visual content including an explainer video and new product photography.
  • Optimized website traffic with granular website analytics and interactive quote generator that led to a 267% increase in website leads. Used Heap Analytics to observe user behavior that led to finding external solutions for users to generate quotes and A/B experimentation to optimize copy.
  • Managed a team of 3 composed of 2 full time employees and 2 contractors encompassing sales operations, marketing, and analytics.

Lead Growth Analyst

Soleeva Energy, Inc.
07.2022 - 07.2023
  • Built company data stack and established foundational sales and marketing metrics to drive performance transparency and company wide accountability. Set up data warehouse in BigQuery, created source of truth data sets, dashboards in Mode Analytics, and led weekly sales meetings communicating core KPI’s. Metrics included ROAS, funnel conversion rates, CAC, time-boxed cohorts, and time to call. Led experimentation strategy for all marketing efforts including landing page/ad copy and email communications.
  • Built a lead scoring algorithm that analyzed sentiment of external call recordings with prospects. Wrote a script that transcribed call recordings with AWS, sentiment analysis with Hugging Face, and an ETL script that inputted the scores into Salesforce. Ultimately saved the company $8,000 a month by phasing out external partners for outbound calls due to consistent poor sentiment readings.
  • Led company pre-brand and website re-design that led to increased organic traffic, digital leads, and internal brand continuity. Created a brand strategy plan detailing the shift in brand strategy that focused on the company's niche in the market and emphasizing company's technological strengths. Selected third party branding agency and facilitated website and logo re-design.

Data Scientist II - Marketing

Policygenius Inc.
05.2021 - 06.2022
  • Guided acquisition marketing strategy that led to improved ROAS and application volume. Provided detailed channel performance analysis dashboards and granular revenue metric dashboards for digital channels in Tableau, measured OH marketing campaigns (Radio and TV) with matched market tests.
  • Established foundational marketing data model that led to increased data integrity and analytics efficiency. Developed single source of truth datasets for all sects of the marketing team with an emphasis on Paid Search and non-digital channels.
  • Chaired CRM’s data-driven communication strategy that led to increased email open and phone connect rates. Designed and led experimentation process for customer engagement team with experiment sizing, statistical power analysis, and post-test strategy recommendations.

Data Analyst - Marketing

Common
05.2018 - 05.2021
  • Designed analytical products and solutions that led to sales funnel optimization. Implemented a lead scoring algorithm that led to a 20% increase in lead contact rate, created a home “weight” recommender based off of tour volume and historical tour quality and designed a seasonal room pricing algorithm.
  • Built several Python ETL solutions that increased operational efficiency. Built a slack alert system for the leasing team to identify bottom of funnel issues proactively, developed a multi-layered pipeline that initialized a collections process for delinquent rent, managed several integrations that sent product data to Salesforce.
  • Defined data driven product and growth strategy that improved marketing efficiency. Implemented paid campaign funnel metrics, optimized organic site traffic, and led experimentation.
  • Managed company data infrastructure that maintained internal and external reporting. Owned company KPI’s with detailed dashboards in Sisense and Looker, developed data model in LookML, and provided external partners with detailed marketing and financial reports.
  • Led the data team culture initiative that helped improve team morale and increase workplace team learning opportunities. Compiled a repository of technical growth resources and guidelines, and designed a process for scaling and maintenance.

Education

Biochemistry and Molecular Biology

University of Massachusetts
05.2016

Skills

  • Python, SQL, Data Visualization, Looker, Tableau, BigQuery, Snowflake, Mode Analytics, Confidence Intervals, Regression, Time Series Analysis, Predictive Analytics, Bayesian A/B Testing, Probability Distributions, NLP, Google Ads, Growth Hacking, DBT
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Timeline

Senior Data Analyst

Flow
05.2024 - Current

Growth & Analytics Manager

Soleeva Energy, Inc.
07.2023 - 04.2024

Lead Growth Analyst

Soleeva Energy, Inc.
07.2022 - 07.2023

Data Scientist II - Marketing

Policygenius Inc.
05.2021 - 06.2022

Data Analyst - Marketing

Common
05.2018 - 05.2021

Biochemistry and Molecular Biology

University of Massachusetts

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