Kaiza Losch
Portland,OR
Summary
Senior Copywriter with 15 years of experience, skilled in branding, strategy, and omnichannel storytelling. A big-picture thinker passionate about sustainability, seeking a creative, collaborative role.
Overview
16
16
years of professional experience
Work History
Freelance Senior Copywriter
Self-Employed
Portland, OR
10.2022 - Current
- Develop compelling brand narratives and strategies aligning with client goals across platforms, including emails, websites, social, and paid media.
- Write memorable copy that helps establish brand identity and set products apart from competitors.
- Deliver roadmap for ongoing content management.
Senior Copy Manager
GUESS, Inc.
Los Angeles, CA
05.2018 - 10.2022
- Created editorial strategies and seasonal storytelling campaigns, driving brand voice and ensuring consistency across global channels.
- Collaborated with cross-functional teams to deliver seamless omnichannel launches, engaging audiences through exclusive collections and high-profile collaborations.
- Managed production of content pages encompassing CSR and sustainability, legal compliance, SEO optimization, and customer service, coordinating with internal departments and external agencies.
Copy Manager
GUESS, Inc.
Los Angeles, CA
07.2016 - 04.2018
- Hired, trained, and mentored a team of 5 copywriters, fostering an environment of continuous learning.
- Streamlined team workflow, enabling the accurate production and translation of over 1,000 product descriptions monthly.
- Improved search result rankings with targeted SEO strategy.
Copywriter
GUESS, Inc.
Los Angeles, CA
09.2015 - 07.2016
- Wrote copy for web, email, product, print, apps, and retail signage.
- Maintained brand voice and editorial standards. Contributed to and edited GUESS Magazine and GUESS Journal.
- Researched industry trends and customer preferences to inform copywriting efforts.
Copywriter
Frederick's of Hollywood
Los Angeles, CA
11.2011 - 06.2015
- .Responsible for the brand marketing calendar, increasing traffic to key product categories.
- Developed and executed social media content across various platforms, increasing followers to over 550,000.
- Crafted compelling copy for various mediums, including email, web content, product descriptions, catalogs, blogs, and packaging.
Junior Copywriter
Tambukiki
Los Angeles, CA
06.2008 - 11.2011
- Wrote and edited 75+ product descriptions for daily posting.
- Maintained an extensive knowledge of fashion, e-commerce, and marketing trends.
- Worked with cross-functional teams to concept marketing copy, social content, and brand messaging.
Skills
- Copywriting
- Creative storytelling
- Proofreading & editing
- Strong research skills
- Cross-functional communication
- Marketing & branding strategies
- HubSpot
- Google Analytics
- SEO knowledge
- Microsoft Office Suite
Timeline
Freelance Senior Copywriter
Self-Employed
10.2022 - Current
Senior Copy Manager
GUESS, Inc.
05.2018 - 10.2022
Copy Manager
GUESS, Inc.
07.2016 - 04.2018
Copywriter
GUESS, Inc.
09.2015 - 07.2016
Copywriter
Frederick's of Hollywood
11.2011 - 06.2015
Junior Copywriter
Tambukiki
06.2008 - 11.2011
Portland State University
Education
Portland State University
Portland, OR