Summary
Overview
Work History
Skills
Timeline
Education
Generic

Kaiza Losch

Portland,OR

Summary

Senior Copywriter with 15 years of experience, skilled in branding, strategy, and omnichannel storytelling. A big-picture thinker passionate about sustainability, seeking a creative, collaborative role.

Overview

16
16
years of professional experience

Work History

Freelance Senior Copywriter

Self-Employed
10.2022 - Current
  • Develop compelling brand narratives and strategies aligning with client goals across platforms, including emails, websites, social, and paid media.
  • Write memorable copy that helps establish brand identity and set products apart from competitors.
  • Deliver roadmap for ongoing content management.

Senior Copy Manager

GUESS, Inc.
05.2018 - 10.2022
  • Created editorial strategies and seasonal storytelling campaigns, driving brand voice and ensuring consistency across global channels.
  • Collaborated with cross-functional teams to deliver seamless omnichannel launches, engaging audiences through exclusive collections and high-profile collaborations.
  • Managed production of content pages encompassing CSR and sustainability, legal compliance, SEO optimization, and customer service, coordinating with internal departments and external agencies.

Copy Manager

GUESS, Inc.
07.2016 - 04.2018
  • Hired, trained, and mentored a team of 5 copywriters, fostering an environment of continuous learning.
  • Streamlined team workflow, enabling the accurate production and translation of over 1,000 product descriptions monthly.
  • Improved search result rankings with targeted SEO strategy.

Copywriter

GUESS, Inc.
09.2015 - 07.2016
  • Wrote copy for web, email, product, print, apps, and retail signage.
  • Maintained brand voice and editorial standards. Contributed to and edited GUESS Magazine and GUESS Journal.
  • Researched industry trends and customer preferences to inform copywriting efforts.

Copywriter

Frederick's of Hollywood
11.2011 - 06.2015
  • .Responsible for the brand marketing calendar, increasing traffic to key product categories.
  • Developed and executed social media content across various platforms, increasing followers to over 550,000.
  • Crafted compelling copy for various mediums, including email, web content, product descriptions, catalogs, blogs, and packaging.

Junior Copywriter

Tambukiki
06.2008 - 11.2011
  • Wrote and edited 75+ product descriptions for daily posting.
  • Maintained an extensive knowledge of fashion, e-commerce, and marketing trends.
  • Worked with cross-functional teams to concept marketing copy, social content, and brand messaging.

Skills

  • Copywriting
  • Creative storytelling
  • Proofreading & editing
  • Strong research skills
  • Cross-functional communication
  • Marketing & branding strategies
  • HubSpot
  • Google Analytics
  • SEO knowledge
  • Microsoft Office Suite

Timeline

Freelance Senior Copywriter

Self-Employed
10.2022 - Current

Senior Copy Manager

GUESS, Inc.
05.2018 - 10.2022

Copy Manager

GUESS, Inc.
07.2016 - 04.2018

Copywriter

GUESS, Inc.
09.2015 - 07.2016

Copywriter

Frederick's of Hollywood
11.2011 - 06.2015

Junior Copywriter

Tambukiki
06.2008 - 11.2011

Portland State University

Education

Portland State University
Portland, OR

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Kaiza Losch