Kajal Shah

• Develop and implement targeted social media marketing strategies, including content calendar optimization, audience segmentation, A/B testing, and data-driven ad campaigns, resulting in a 45% increase in brand awareness and engagement.
• Design and create visually compelling marketing collateral using Adobe Creative Suite - Photoshop, Illustrator, InDesign, and Canva, enhancing content visibility and conversion rates by 35% across digital platforms.
• Optimize digital presence through SEO-driven content marketing, influencer partnerships, paid media strategies - PPC, Google Ads, social media advertising, and strategic posting schedules, driving a 30% growth in online reach and customer engagement.
• Analyze and interpret key performance indicators including engagement metrics, conversion trends, customer segmentation insights, and marketing ROI to refine data-driven marketing strategies, maximizing campaign impact by 20% and improving customer acquisition and retention.

• Design and develop visually compelling marketing assets, including posters, flyers, newsletters, digital ads, utilizing Adobe Creative Suite - Photoshop, Illustrator, InDesign and Canva driving a 40% increase in event engagement and audience interaction.
• Manage and optimize social media marketing through content calendar automation, audience segmentation, data-driven storytelling, interactive campaign execution, performance tracking, trend analysis, A/B testing, and engagement analytics, resulting in a 35% boost in follower engagement, brand visibility, and conversion rates.
• Implement and refine SEO-driven content strategies, influencer partnerships, and paid media campaigns - PPC, Google Ads, Meta Ads to enhance brand awareness, organic traffic, and digital footprint, leading to a 30% increase in online reach and engagement.
• Conduct in-depth marketing analytics using Google Analytics, A/B testing, heat mapping, customer segmentation, and performance tracking, optimizing content strategies and achieving a 20% increase in ROI, lead generation, and customer retention.

• Led a team in executing data-driven digital marketing campaigns, through multi-channel advertising - PPC, SEM, social media ads, influencer partnerships, and interactive content, driving a 50% increase in brand engagement and 60% growth in organic reach.
• Developed a cohesive brand identity using storytelling, strategic visual design, UX/UI enhancements, and website optimization, resulting in a 40% improvement in audience retention and 30% increase in conversions.
• Implemented SEO-driven content strategies, including keyword research, backlinking, and on-page optimization, while executing targeted ad campaigns, retargeting strategies, and peak-time social media posting, increasing customer retention by 25%.
• Tracked and analyzed key marketing performance metrics using Google Analytics, Power BI, SQL, and CRM tools (Salesforce, HubSpot), optimizing campaigns through A/B testing, cohort analysis, and audience segmentation to drive higher conversion rates and ROI.