Kalani Williams
Los Angeles,CA
Summary
Results-driven marketing professional with a strong background in production management. Skilled in strategic planning, market research, and cross-functional collaboration to drive growth and enhance ROI. Proficient in resource allocation and project management, with a proven ability to optimize processes in fast-paced environments. Recognized for strong analytical and communication skills, adaptability, and a proactive approach to problem-solving. Committed to continuous learning and fostering team success while achieving project milestones.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Director
Undeniable Marketing
05.2024 - Current
- Signed and managed multiple client accounts, developing long-term relationships through regular check-ins, performance reviews, and tailored marketing strategies to align with clients' growth goals.
- Managed digital advertising budgets, ensuring efficient allocation of resources for optimal ROI.
- Analyzed key performance indicators, continually refining tactics for maximum effectiveness.
- Enhanced customer engagement through targeted social media campaigns and effective content creation.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
Digital Marketing Manager
Undeniable Marketing
01.2024 - 05.2024
- Analyzed campaign performance metrics and provided actionable insights, using data to inform adjustments and maximize campaign effectiveness.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Designed, implemented, and optimized high-performing paid ad campaigns across digital platforms.
- Evaluated market trends to identify emerging opportunities and inform strategic decision making.
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and executed A/B testing strategies to optimize campaign performance.
Production Manager
Kinetic Content | Netflix
08.2023 - 12.2023
- Managed a crew and planned day-to-day operations to successfully meet demands of tight production schedules.
- Negotiated with vendors and managed resources (locations, equipment) to maximize budget efficiency and production quality, mirroring campaign resource allocation and vendor negotiations.
- Proactively addressed production issues and adjusted plans on the spot to avoid disruption, comparable to responding swiftly to ad performance dips and client feedback in real time.
- Conducted root cause analysis on production issues, devising corrective actions to prevent recurrence.
- Collaborated with various departments and teams to develop and implement successful corrective plans.
Field Manager
Done and Done Productions | Netflix
01.2023 - 08.2023
- Created and managed crew schedules, aligning with shooting timelines to optimize productivity and minimize downtime.
- Managed day-to-day production activities, coordinating with department heads to ensure projects stayed on schedule and within budget.
- Secured necessary permits and managed on-location logistics to ensure smooth operation and compliance with local regulations.
- Anticipated potential risks and devised proactive contingency plans to keep projects on track, demonstrating agility in high-pressure environments.
- Built and maintained relationships with vendors and clients, negotiating favorable terms, managing expectations, and ensuring project needs were met.
Production Coordinator
Done and Done Productions | Netflix
07.2022 - 12.2022
- Organized logistics, like shoot locations and travel arrangements, ensuring smooth production operations.
- Led a team of production assistants and facilitated smooth transitions between production phases, ensuring minimal downtime for equipment setup.
- Liaised with suppliers and vendors, negotiating competitive pricing for materials procurement.
- Coordinated communication between departments, fostering a collaborative work environment.
Production Manager
The Kennedy Center
06.2022 - 07.2022
- Secured agreements with vendors and suppliers for equipment rentals, location fees, and essential services, maintaining positive working relationships for future projects.
- Developed and managed the production budget, closely monitoring costs to ensure projects stayed within financial constraints without compromising quality.
- Created detailed production schedules, coordinating timelines with departments to ensure efficient and timely progress across all production phases.
- Monitored adherence to production standards, ensuring compliance with safety regulations, union agreements, and legal requirements.
Talent Coordinator
Done and Done Productions
04.2022 - 05.2022
- Acted as the primary point of contact for all talent-related concerns, proactively addressing and solving logistical challenges to minimize disruptions on a high-stakes live event day.
- Led a team of talent assistants and wranglers, delegating tasks to maintain smooth operations, meet strict schedules, and ensure cast members were escorted from trailers to set promptly.
- Created and implemented a comprehensive transportation schedule for cast members, coordinating with private car vendors to ensure timely arrivals and departures for a live studio audience event.
- Maintained effective communication and collaboration with production and producing teams, ensuring alignment on scheduling, cast needs, and talent movements throughout the live show.
Production Coordinator
Done and Done Productions | Netflix
12.2021 - 03.2022
- Identified and resolved logistical issues on set, ensuring minimal disruption to production, a strength that applies to handling unexpected challenges in marketing projects.
- Developed and executed production schedules for multiple projects, ensuring timely completion and effective coordination across departments—skills that transfer seamlessly to campaign timeline management in marketing.
- Coordinated the creation and delivery of key production assets, ensuring all deliverables met high standards—a parallel to managing content creation and asset deployment in marketing.
- Negotiated with vendors and suppliers, maintaining long-term relationships and securing favorable terms, a valuable skill in managing vendor partnerships and budgets for marketing campaigns.
Field Coordinator
Done and Done Productions | Netflix
05.2021 - 12.2021
- Facilitated daily communication among production, creative, and technical teams, ensuring alignment and smooth project flow—an asset for coordinating cross-functional teams in marketing projects.
- Organized transportation, accommodations, and catering for cast and crew, streamlining logistics to maintain budgetary and time constraints.
- Maintained accurate records of daily call sheets, production schedules, releases, and location permits.
- Coordinated logistical support for field operations, including equipment procurement and transportation arrangements.
Production Assistant
Beyond Productions
09.2020 - 11.2020
Production Assistant
ITV | Netflix
03.2020 - 05.2020
Set Design Assistant
Scout Productions | VHS
12.2019 - 02.2020
Production Assistant
Done and Done Productions | Netflix
08.2019 - 12.2019
Key Production Assistant
Sharp Entertainment | MTV
05.2019 - 08.2019
Education
Bachelor of Arts - Economics
THE UNIVERSITY OF HAWAII AT MĀNOA
Honolulu, HI05-2019
Skills
- Budget Management
- Cross-Functional Collaboration
- Market Research & Data Analysis
- MS Office, Google Suite, Asana
- Email Campaigning
- CRM Management
- Paid Digital Advertising
- SEO
Certification
- Google Project Management Professional Certificate — Coursera
- Certified Covid Compliance Officer
Timeline
Digital Marketing Director
Undeniable Marketing
05.2024 - Current
Digital Marketing Manager
Undeniable Marketing
01.2024 - 05.2024
Production Manager
Kinetic Content | Netflix
08.2023 - 12.2023
Field Manager
Done and Done Productions | Netflix
01.2023 - 08.2023
Production Coordinator
Done and Done Productions | Netflix
07.2022 - 12.2022
Production Manager
The Kennedy Center
06.2022 - 07.2022
Talent Coordinator
Done and Done Productions
04.2022 - 05.2022
Production Coordinator
Done and Done Productions | Netflix
12.2021 - 03.2022
Field Coordinator
Done and Done Productions | Netflix
05.2021 - 12.2021
Production Assistant
Beyond Productions
09.2020 - 11.2020
Production Assistant
ITV | Netflix
03.2020 - 05.2020
Set Design Assistant
Scout Productions | VHS
12.2019 - 02.2020
Production Assistant
Done and Done Productions | Netflix
08.2019 - 12.2019
Key Production Assistant
Sharp Entertainment | MTV
05.2019 - 08.2019
Bachelor of Arts - Economics
THE UNIVERSITY OF HAWAII AT MĀNOA
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