Kalan Phoebe Lee

Responsibilities:

• Creates and manages paid search campaigns with significant budgets on top tier search engines (Google & Bing)
• Developed custom reports to address specific business needs and support decision-making processes.
• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
• Tracked key metrics and developed spreadsheets and data models.
• Project manages all aspects of digital marketing campaigns for 13 clients
• Calculates ROI and prepare monthly digital marketing campaign reports
• Consult with clients about their business goals and propose solutions and strategies that meet their needs and goals
• Directs the design of web pages and develop web content, assuring that content is consistent with standards and up to date, and assuring that all web functionality is operating properly
• Created user-friendly dashboards and visualizations, enabling stakeholders to easily interpret complex data sets.

Achievements

• Increased organic traffic YoY for all clients by at least 50% through content managment & SEO optimizations.
• Decreased CPL by 30% for PPC clients through adjusting bid strategies, monitoring campaign trends, and executing new strategies.
• Provided clients with innovative strategies to increase ROI/ROAS enhance user experience, and drive revenue.
• Regularly analyzed data from various sources to monitor campaign effectiveness and make necessary adjustments.
• Built strong relationships with clients through regular communication and updates on project progress, ensuring satisfaction with services rendered.
• Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.

SME:

• Looker Studio/Data studio
• PPC (on going strategies)
• REGEX
• Google sheets / excel
• Google Apps Scripts
• Custom Reporting

Responsibilities:

• Developed and maintained online retail venue
• Managed marketing and advertising of online shop 
  

Achievements:

• Increased sales by 20% through monitoring SEO

• Created commercially viable product designs for Luminlee's skincare line
• Built Luminlee's website with optimized designs to reflect the owner's vision