Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Kalee West

Cedar Park,TX

Summary

Motivated and adaptable professional with a foundation in business management and marketing. A quick learner who brings creative insight, critical thinking, and a proactive approach to problem-solving in fast paced, collaborative environments.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Senior Assistant Store Manager

Tecovas
05.2023 - Current
  • Analyze sales data to identify performance trends and implement strategic adjustments, resulting in consistent achievement of quarterly sales targets and sustained revenue growth.
  • Steadily increasing sales, currently up 8.5% from last year.
  • Maintain regular communication with corporate partners to coordinate training initiatives and promotional events.
  • Support pilot programs by testing initiatives—including product customizations, new software, and operational projects—prior to company-wide implementation.
  • Oversee key operational functions, including inventory management (RFID counts), supply ordering, return-to-warehouse processing, shipment oversight, processing damaged items, and fulfillment of ship-from-store orders.
  • Lead visual merchandising to optimize store presentation and enhance customer engagement.
  • Assist in full-cycle recruitment, including sourcing candidates, conducting interviews, and participating in hiring decisions.
  • Foster a high-performing sales team by implementing training strategies focused on hospitality, authenticity, and product knowledge.

Freelance Photographer

Kalee West Photography
09.2021 - Current
  • Manage all aspects of a photography business, including marketing, client acquisition, project coordination, and service delivery.
  • Utilize Adobe Bridge, Photoshop, Lightroom, Lightroom Classic, and RAW processing to expertly retouch, color-correct, and resize images for digital and print media.
  • Independently managed end-to-end execution of a 700+ image project for four internal teams at Kendra Scott, including planning, photographing, culling, editing, and delivering final assets aligned with brand guidelines.
  • Consistently deliver polished images on deadline by applying efficient workflow and time management techniques.
  • Foster client trust through proactive communication, concept development, and tailored creative consultations.
  • Maintain and share portfolios of artistic work to showcase styles, interests, and abilities with potential customers.
  • Strategically select locations, backgrounds, props, and professional lighting setups to create compelling visual narratives.
  • Leverage expertise in color theory, composition, texture, and spatial design to maximize visual impact.

Part Time Assistant Manager

Altar'd State
10.2022 - 04.2023
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Review sales and gross profit reports to determine options for increasing market growth.
  • Open and close store, ensuring that all necessary tasks are complete in timely manner.
  • Plan team-building exercises to increase employee performance and job satisfaction.
  • Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.

Stylist Sales Associate

Kendra Scott
11.2019 - 10.2022
  • Listened to customer needs and desires to identify and recommend optimal products.
  • Supported sales floor, cash wrap, and back of house to catalyze daily operations.
  • Engaged in Visual Merchandising of fashion displays and maintained store in pristine and inviting conditions at all times.
  • Managed customer requests, transactions, new purchase orders, and pricing needs.
  • Delivered products to trunk shows, and worked private and public events for nonprofit organizations.

Service Marketing Project

Lyla's Clothing, Decor, And More
04.2022 - 04.2022
  • Conducted comprehensive market research and competitor analysis, focusing on sales trends and marketing strategies to inform data-driven decision-making.
  • Developed visually compelling marketing materials to support product launches and promotions across social media platforms.
  • Created targeted promotional content—including Instagram Stories, posts, Reels, and TikTok videos—to boost brand awareness and drive consumer engagement.
  • Assisted in crafting event strategies and tactical plans aligned with marketing objectives.

Education

Bachelor of Arts - Visual Arts

The University of Texas At Dallas
Richardson, Tx
05.2022

Skills

  • Adobe Creative Suite (Photoshop, Lightroom, Bridge, Premiere Pro), RAW image processing
  • DSLR & mirrorless camera operation
  • Google Workspace
  • Visual storytelling
  • Client communication
  • Customer experience
  • Creative problem solving
  • Attention to detail
  • Collaboration
  • Adaptability
  • Critical thinking

Certification

  • Google Ads

Timeline

Senior Assistant Store Manager

Tecovas
05.2023 - Current

Part Time Assistant Manager

Altar'd State
10.2022 - 04.2023

Service Marketing Project

Lyla's Clothing, Decor, And More
04.2022 - 04.2022

Freelance Photographer

Kalee West Photography
09.2021 - Current

Stylist Sales Associate

Kendra Scott
11.2019 - 10.2022

Bachelor of Arts - Visual Arts

The University of Texas At Dallas

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