Kaleigh Visk
Gulf Breeze,FL
Summary
Marketing professional with proven ability to drive strategic initiatives, enhance brand presence, and optimize campaign performance. Skilled in digital marketing, market analysis, and cross-functional team leadership. Adaptable to changing needs and focused on collaborative success. Known for delivering measurable results and fostering growth.
Overview
11
11
years of professional experience
Work History
Marketing Director
Family Wealth Strategies
04.2024 - Current
- Developed comprehensive marketing plans in alignment with overall business goals and objectives, increasing event attendance and appointment stick rate by 40%.
- Built strong relationships with industry professionals and influencers.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Directed Educational and Dinner Seminars, maximizing exposure for company products and services.
- Created content and promotional materials to drive engagement and conversions.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Spearheaded market research initiatives to identify trends and opportunities for growth.
Marketing Specialist
Evansville Federal Credit Union
10.2017 - 04.2024
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Improved customer retention rates by designing customized loyalty programs tailored to individual needs.
Full-Time Teller
Evansville Federal Credit Union
12.2016 - 10.2017
- Established new accounts and created memberships, resulting in increased loans and earnings for the credit union.
- Recommended additional products, services and benefits for members.
- Offered every customer exceptional service levels by remaining friendly and professional during every transaction.
- Processed deposits, withdrawals, cash advances and assisted with any other services the member needed.
Marketing Intern
Southwest Indiana Chamber
05.2016 - 11.2016
- Contacted chamber members and coordinated member feature interviews
- Wrote and assembled member features for the chamber business blog
- Edited and proof read articles for the Evansville Business Journal
- Created press releases for upcoming events
- Wrote articles for the Evansville Business Journal.
- Created reports detailing project updates, performance information and ongoing trends.
Retail Sales Associate & Social Media Coordinator
C-Ing Polkadots Boutique
03.2014 - 05.2016
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Improved operational efficiencies while managing customers requests, store inventory, transactions, new purchase orders and pricing needs.
- Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.
Education
Bachelor of Arts - Public Relations and Advertising
University of Southern Indiana, College of Liberal Arts
Evansville, IN2017
Skills
- Strategic planning
- Digital marketing
- Project planning
- Networking
- Content creation
- Media relations
- Staff management
- CRM management
Timeline
Marketing Director
Family Wealth Strategies
04.2024 - Current
Marketing Specialist
Evansville Federal Credit Union
10.2017 - 04.2024
Full-Time Teller
Evansville Federal Credit Union
12.2016 - 10.2017
Marketing Intern
Southwest Indiana Chamber
05.2016 - 11.2016
Retail Sales Associate & Social Media Coordinator
C-Ing Polkadots Boutique
03.2014 - 05.2016
Bachelor of Arts - Public Relations and Advertising
University of Southern Indiana, College of Liberal Arts
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