Kaleigh Faught
Rio Rancho,NM
Summary
Innovative communications specialist with experience establishing brand identity, facilitating collaborations, event coordination, promoting corporate communication, and developing marketing strategy in an international market. Adept team player with keen analytical skills committed to achieving business targets.
Overview
8
8
years of professional experience
Work History
Marketing Supervisor
Kyte Baby
02.2023 - Current
- Conducted in-depth market research and competitive analysis to identify emerging opportunities while transitioning into new foreign market.
- Oversaw email and SMS marketing campaigns, optimizing content to achieve an average click-through rate of 5.07%.
- Organized trade shows and events attracting over 24,000 attendees, enhancing brand visibility in international markets.
- Developed partnerships with overseas businesses for collaborative marketing efforts.
- Streamlined communication channels to enhance cross-cultural understanding within the team.
- Enhanced customer engagement with culturally tailored marketing approaches.
- Networked with media and PR professionals to build campaign reach.
- Liaised with external consultants for crisis management situations, mitigating potential damage to company reputation
- Created communications distributed internally and externally regarding potential crisis situations.
- Collaborated with marketing team to develop cohesive brand messaging across all online platforms.
Creative Coordinator
Kyte Baby
12.2022 - 02.2023
- Established strong relationships with contractors for seamless collaboration.
- Streamlined communication channels between photographers, editors and marketers, ensuring alignment.
- Helped in creation of mood boards for visual guidance during projects.
- Reviewed drafts and final layouts with attention to detail.
- Communicated expectations clearly for streamlined project execution.
- Upheld brand integrity throughout all creative materials, maintaining consistency.
- Promoted consistency by establishing design guidelines, standards, and templates.
- Reviewed and provided constructive feedback on creative work, guiding team members towards excellence.
- Maintained comprehensive digital asset library for efficient resource utilization.
- Managed creative project timelines to ensure timely completion.
- Coordinated with marketing teams for successful campaign launches.
- Assisted in the recruitment process by reviewing portfolios and conducting interviews; contributed to building a highly skilled creative team.
Customer Service Representative
Kyte Baby LLC
10.2020 - 12.2022
- Assisted customers by answering questions and solving problems.
- Maintained knowledge of evolving product offerings and company policies.
- Mitigated conflicts by providing timely and effective solutions to disputes raised by customers.
- Enhanced communication channels through regular updates on company policies and promotions.
- Improved customer satisfaction by effectively handling complaints and inquiries.
- Participated in team meetings sharing best practices for improving service delivery.
Vice President
Okinawa Stray Pet Rescue
01.2017 - 03.2018
- Identified opportunities to improve business process flows and overall productivity
- Increased company growth through effective collaboration with partners
- Developed and executed marketing events to include adopt-a-thons and fundraising booths.
- Established budgets based on historical, current and forecasted business data.
- Identified and resolved operational issues impacting productivity, performance or profitability.
- Served as official representative of organization to public groups.
Education
Master of Science - Mass Communications
Purdue University
05.2022
Bachelor of Science - Psychology
University of Maryland Global College
Skills
- Establishing brand identity through branding, design management, and external analysis
- Stakeholder and internal corporate communication
- Proficient in PowerPoint, Google Drive, Canva, Photoshop and Microsoft Excel
- Market research
- Working collaboratively with partners to develop and execute joint marketing campaigns
- Developing and executing marketing events
- Target Market Identification
- Creative Direction
- Event Planning
- Influencer Marketing
- Partnership Development
- Competitive Analysis
- Problem-Solving
- Teamwork and Collaboration
- Multitasking Abilities
- Excellent Communication
Timeline
Marketing Supervisor
Kyte Baby
02.2023 - Current
Creative Coordinator
Kyte Baby
12.2022 - 02.2023
Customer Service Representative
Kyte Baby LLC
10.2020 - 12.2022
Vice President
Okinawa Stray Pet Rescue
01.2017 - 03.2018
Master of Science - Mass Communications
Purdue University
Bachelor of Science - Psychology
University of Maryland Global College
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