Kalen Ross
Atlanta,GA
Overview
10
10
years of professional experience
Work History
Creative Designer/Self Employed
Rawse Design Co
Atlanta, GA
01.2016 - Current
- Lead creation of various design materials from ideation to final design, including but not limited to logos, brochures, flyers, social media graphics, website elements, and other marketing collateral
- Collaborate with clients to understand their needs and make necessary modifications and revisions to existing designs based on feedback and requirements
- Manage 5-20 projects monthly, while consistently delivering results on strict deadlines
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Foster & maintain strong relationships with vendors to ensure high quality final products
Business Analyst
Procter & Gamble
Orlando, FL
08.2020 - 03.2022
- Managed $160 million portfolio for brands including Febreze and Swiffer, achieving 12% year-over-year growth.
- Led two consumer market research projects, generating over $7 million in incremental revenue.
- Conducted post-ad analysis using Excel and PowerBI, improving ROI by 18% for future promotions.
- Created customer business review decks with syndicated data and redesigned planograms for new product launches.
- Facilitated forecasting and budgeting processes, incorporating bottoms-up planning methodologies.
- Utilized distribution, pricing, and merchandising metrics to enhance performance across product lines.
Account Executive
The Kellogg Company
Charlotte, NC
08.2018 - 09.2019
- Managed $20 million snacks portfolio (Pringles, Cheez Its, Rice Krispies, etc.) and developed customer selling strategies, growing sales by +13% and market share by +10%
- Innovated a team-wide trade spend tracker which optimized trade allocation & cut inefficient spending by 25%
- Collaborated with cross-functional teams to provide exceptional customer service to regional key stakeholders
Sales Analyst
The Kellogg Company
Charlotte, NC
08.2017 - 09.2018
- Analyzed syndicated data to identify market trends and promotional opportunities for Ahold-Delhaize teams.
- Led data analysis project in snacks category, reversing double-digit decline to achieve +21% growth.
- Facilitated new product launch presentations with customers, attaining 85% sell-in success rate.
- Developed quarterly business performance presentations using Excel, PowerPoint, and PowerBI to outline risks and strategic growth steps.
Retail Sales Representative
The Kellogg Company
Atlanta, GA
06.2016 - 08.2017
- Drove sales growth by 159% above goal through strategic engagement in smaller markets.
- Developed and executed business plans for Morning Foods and Snacks categories across eight retailers, encompassing 96 stores.
- Innovated monthly newsletters detailing Kellogg’s activities, strengthening stakeholder relationships.
- Analyzed Nielsen syndicated data and retailer POS data to identify key business drivers.
- Generated sales via quarterly stakeholder reviews, introducing innovative products, conducting market surveys, and participating in trade shows.
Education
Bachelor of Arts - Digital Media
South Carolina State University
Orangeburg, SCSkills
- Graphic design and branding
- Marketing strategies
- Retail sales and merchandising
- Data analysis and insights
- Business intelligence tools
Timeline
Business Analyst
Procter & Gamble
08.2020 - 03.2022
Account Executive
The Kellogg Company
08.2018 - 09.2019
Sales Analyst
The Kellogg Company
08.2017 - 09.2018
Retail Sales Representative
The Kellogg Company
06.2016 - 08.2017
Creative Designer/Self Employed
Rawse Design Co
01.2016 - Current
Bachelor of Arts - Digital Media
South Carolina State University
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