Overview
Work History
Education
Skills
internships
Timeline
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Kaley Cohen

Denver,CO

Overview

5
5
years of professional experience

Work History

Senior Account Manager, Client Services

Tigris Sponsorship & Marketing
04.2021 - 10.2022
  • Served as lead strategic consultant for brands sponsorship portfolios; providing strategic oversight, market insights, industry / negotiation expertise, and activation support to ensure alignment of sponsorship initiatives with clients marketing goals and objectives.
  • Managed multi-million dollar sponsorship portfolios across multiple clients; including player endorsements, naming rights partnerships, and jersey patch partnerships.
  • Boosted client satisfaction by effectively managing and developing long-lasting client relationships by providing exceptional customer service / support.
  • Increased revenue for the company through strategic upselling and coordinated efforts across teams to ensure seamless delivery of products and services to clients.
  • Managed direct reports to assist with client needs, market research analytics, and helped them become an expert in the industry.
  • Analyzed key findings from client-specific market research and sponsorship ROI measurements to develop strategic sponsorship strategies.
  • Maintained detailed records of all account activities, ensuring accurate reporting.

Sponsorship Services Manager, Sports Properties

Intersport
01.2021 - 04.2021
  • Managed relationships with major national brands across a wide range of industries and provided in-depth recaps of their sponsorships.
  • Planned and executed hospitality functions including but not limited to; VIP suites, on-field / courtside hospitality, and hospitality dinner receptions.
  • Collaborated with major production houses such as ESPN, Fox Sports, and CBS Sports to ensure deliverables were executed and a high-quality product was portrayed on national broadcasts.
  • Consistently found creative cost-effective solutions to ensure a profitable bottom line impact across divisions, properties, and events.
  • Managed an internship program for the department and ensured there was a steady stream of qualified applicants.

Sponsorship Services Coordinator, Sports Properties

Intersport
05.2018 - 01.2021
  • Executed live events, managed event operations, vendor logistics, and live television production.
  • Coordinated project timelines with clients for successful completion, ensuring milestones were met and deadlines were adhered to.
  • Streamlined deliverables with various divisions, resulting in seamless execution and added value for clients.
  • Managed and executed entire apparel plan for major events from ordering to distribution.

Account Executive

Yelp
07.2017 - 12.2017
  • Consulted and educated local business owners on Yelp advertising solutions to maximize their success.
  • Managed a successful sales pipeline and communicated effectively with clients by finding solutions for their various needs.
  • Consistently closed new business and was the third highest seller in my starting class of over 200 employees.

Education

Bachelor of Arts - American Studies

University of Notre Dame
Notre Dame, IN
05.2017

Skills

  • Client Management
  • Strategic Planning
  • Partnership Development
  • Project Management
  • Contract Negotiation
  • Account Growth

internships

Project Assistant & Ticket Representative | Intersport

Chicago, IL - December 2017 - May 2018

  • Sold group tickets and managed incentives in the Final Four marketplace for the College Slam Dunk & 3-Point Championships and 3X3U National Championship.
  • Provided support, event logistics, and led on-site activations.
  • Executed grassroots marketing campaign for the Marines Semper Fidelis All-American Scholarship Program.


Student Intern | Notre Dame Athletic Marketing

Notre Dame, IN - October 2013 - May 2017

  • Coordinated with athletic marketing team to lead grassroots and digital marketing campaigns, promoting a wide variety of athletic events.
  • Managed student workers during athletic events to guarantee the events ran smoothly and efficiently.


Summer Intern | Chicago Sports Commission

Chicago, IL - May 2016 - August 2016

  • Developed new volunteer databases and managed over 600 volunteers for America's Cup World Series and NIKE Tournament of Champions.
  • Assisted in the completion of 14 bids to bring high profile sporting events to the city of Chicago.


Timeline

Senior Account Manager, Client Services

Tigris Sponsorship & Marketing
04.2021 - 10.2022

Sponsorship Services Manager, Sports Properties

Intersport
01.2021 - 04.2021

Sponsorship Services Coordinator, Sports Properties

Intersport
05.2018 - 01.2021

Account Executive

Yelp
07.2017 - 12.2017

Bachelor of Arts - American Studies

University of Notre Dame

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Kaley Cohen