Summary
Overview
Work History
Education
Skills
Timeline
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Kaley Damsel

Worthington,OH

Summary

Senior executive leader with over 19 years of experience driving large-scale strategic program execution and operational excellence across the healthcare, marketing, and digital sectors, with direct impact on over $1B in company revenue goals.

Overview

19
19
years of professional experience

Work History

Director, Implementation

COVERMYMEDS
01.2019 - Current
  • Represented implementation strategy and product expertise in customer meetings, monthly internal sales discussions, and quarterly business reviews, helping drive alignment and adoption.
  • Collaborated with cross-functional teams to ensure successful program transitions and maintained post-launch performance adherence across transitioned programs.
  • Developed quarterly strategy plans with detailed roadmaps for team growth and marketplace expertise, resulting in an increase in team efficiency and recognition as internal subject matter experts.
  • Built deep relationships with Pharma clients, including senior brand-level stakeholders, contributing to meeting our revenue goals.
  • Established effective handoff strategies from sales to execution, reducing transition gaps by 30% and improving onboarding timelines.
  • Presented implementation reviews to senior executives, demonstrating value delivered through strategic execution and contributing to executive buy-in for 5+ new initiatives.
  • Created monthly review sessions to reinforce product knowledge and implementation best practices, resulting in a 20% improvement in team onboarding readiness scores.
  • Developed and implemented onboarding processes that reduced time to launch by 25%, enabling increased throughput and scalability across programs.
  • Led a team of 15 technical implementation experts, mentoring them to drive consultative partnerships and achieve 100% on-time delivery for all programs.
  • Oversaw strategic and tactical customer implementations and onboarding activities across multiple patient support programs, directly impacting $1B in company-wide revenue goals.
  • Other Roles: Portfolio Manager

Executive Producer

WONDERSAUCE
01.2015 - 01.2019
  • Responsible for driving the vision, strategy, and success of multiple million dollar client engagements as well as the quality, output, and health of internal teams across multiple accounts.
  • Autonomously runs and oversees multiple digitally complex accounts and relationships.
  • Builds client relationship and identifies new opportunities through integrated brand experiences that drive results, ultimately pushing the clients business forward.
  • Assist executive management with staffing, internal resourcing, forecasting, new business development, producer team health and growth, and business growth with existing clients.
  • Assists with new business pitches, presentations and scoping.
  • Past: Senior Manager, Account Strategy
  • Other Roles: Producer
  • Key Clients: Huntington Bank, Chick-fil-A, Scotts, Abbott Nutrition, ToughMudder

Senior Account Manager

DYNAMIT
01.2013 - 01.2015
  • Led projects spanning the digital space, including multi-channel campaigns, digital and social strategy, responsive web design, CMS solutions, testing, data management, data analysis, and e-commerce.
  • Oversaw high-growth portfolio of clients and developing meaningful solutions to help drive our clients’ businesses forward through marketing and technology.
  • Steadily earned a 10 out of 10 rating on Client Satisfaction surveys.
  • Other Roles: Account Manager
  • Key Clients: Mercy Health, Tire Discounters, Donatos Pizza, Bahamas Telecommunications Company, Worthington Industries, Charley’s Grilled Subs, Battelle for Kids

Account Manager

FITCH
01.2013 - 01.2013
  • Served as the primary day-to-day client contact for all Target in-store signage and branding, managing a retainer budget of over $1 million annually.
  • Led the branding strategy, planning, in-store signage and front-window design of CityTarget, which launched in 16 cities to create a more locally-relevant experience for guests in urban areas.
  • Supported new business development for the agency, leading client account planning efforts and contributed to new business pitches and RFPs.
  • Key Client: Target

Account Manager

EPRIZE
01.2008 - 01.2012
  • Led brand marketing, consumer activation and client strategy on many of the agency’s top accounts.
  • Independently generated $75,000 in one month of unexpected revenue with a new ePrize partner and generated over $100,000 in revenue in order to exceed my team’s quarterly target.
  • Successfully launched over 100 online promotions.
  • Managed the planning and execution of various consumer marketing projects, including integrated marketing campaigns, loyalty marketing, sweepstakes, advergames and contests.
  • Other Roles: Project Manager
  • Key Clients: Abercrombie & Fitch, Hasbro, General Motors, Hilton, Justice, Pandora Jewelry, The Limited, Bath & Body Works, Victoria’s Secret, Kate Spade, J. Jill, Ann Taylor, L’Oreal, Chico’s, Hasbro, Green Mountain Coffee Roasters, AARP, Canadian Tire, Harlequin, 1-800-Flowers, Liberty Mutual, About.com

Account Manager

ELEMENTAL
01.2007 - 01.2008
  • Managed interactive, print, branding and e-commerce projects from start to finish while maintaining budgets and adhering to strict deadlines.
  • Managed internal and external teams to complete all projects on time and on budget.
  • Marketing Manager
  • Key Clients: Kar’s Nuts, Sundberg Ferar and Delta Dental

Education

Bachelor of Science - Marketing

THE UNIVERSITY OF FINDLAY
Findlay, OH

Skills

    Strategic Process Improvement:

  • Reduced transition gaps by 30%
  • Reduced time to launch by 25%

    • Leadership & Development:

  • Led a team of 15 experts
  • Achieved 100% on-time delivery
  • Improved team onboarding readiness by 20%

    • Revenue & Executive Influence:

  • Directly impacted $1B in company-wide revenue goals
  • Secured executive buy-in for 5 new initiatives
  • Contributed to meeting revenue goals by building deep relationships with senior brand-level stakeholders

Timeline

Director, Implementation

COVERMYMEDS
01.2019 - Current

Executive Producer

WONDERSAUCE
01.2015 - 01.2019

Senior Account Manager

DYNAMIT
01.2013 - 01.2015

Account Manager

FITCH
01.2013 - 01.2013

Account Manager

EPRIZE
01.2008 - 01.2012

Account Manager

ELEMENTAL
01.2007 - 01.2008

Bachelor of Science - Marketing

THE UNIVERSITY OF FINDLAY

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Kaley Damsel