Kaley Spalding
Louisville,KY
Summary
Proactive and achievement-oriented Field Marketing Coordinator with special emphasis in social media management, sponsorship execution and event coordination. Effectively increasing social media reach and brand awareness. Articulate communicator, creative thinker and organized worker.
Overview
5
5
years of professional experience
Work History
Field Marketing Coordinator
Dan-O’s Seasoning
06.2023 - Current
- Pivotal role in executing sponsorships, trade events, and retail marketing programs.
- Coordinating of event logistics, sourcing event staffing aligning with retail sales objectives and strategies.
- Vet and execute sponsorships, trade events, and retail marketing programs in alignment with the company's marketing objectives and strategies.
- Collaborate with the event logistics team to coordinate event details, including venue selection, booth setup, materials, and logistics.
- Sourcing and managing event staffing, ensuring a cohesive and professional representation of the brand at all events.
- Deep understanding of the brand's personality and origin story.
- Monitoring and evaluating the success of marketing initiatives, providing actionable insights and recommendations for improvement.
- Collaborating with cross-functional teams to ensure alignment and effective execution of marketing campaigns.
Social Media Coordinator
Dan-O’s Seasoning
05.2022 - 06.2023
- Owning, managing and engaging with the daily operations of the brands Facebook, TikTok and Pinterest platforms.
- Extreme attention to detail and analytics.
- Scheduling all posts and crafting captions that aligns with strategy.
- Engagement, responding to comments as necessary via each platform directly through social media tools (Spout Social).
- Mastering in Sprout Social to maximize views across social platforms.
- Providing strategy decks based on analytical thinking.
Social Media & Marketing Administrator
Dan-O’s Seasoning
08.2021 - 05.2022
- Developing, implementing, and managing the company's social media strategies and online marketing campaigns.
- Creating engaging content, analyze performance metrics to increase brand awareness and drive traffic to the website.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Built relationships with industry influencers to increase brand awareness and engagement.
- Managed event logistics and operations.
- Brainstormed and implemented creative event concepts and themes.
Promotions Assistant
IHeart Media
03.2019 - 05.2021
- Played a key role in event coordination, execution, and social media presence.
- Developed and executed strategic marketing campaigns for events across multiple social media platforms, including Instagram, Facebook, and Twitter.
- Played a key role in the efficient setup and teardown of event equipment while maintaining direct communication with venue promoters.
- Successfully planned and executed promotional events to enhance brand visibility.
- Actively participated in various events to effectively promote and represent the company.
- Compiled and managed weekly promotion schedules for distribution to on-air talent and producers.
Education
BA - Integrated Strategic Communications, Psychology
University of Kentucky
2021
Skills
- Social Media Management
- Event Coordination
- Social Media Engagement
- Sprout Social
- Social Media Campaigns
- Marketing Analytics
- Sponsorship Development
- Creativity and Adaptability
Timeline
Field Marketing Coordinator
Dan-O’s Seasoning
06.2023 - Current
Social Media Coordinator
Dan-O’s Seasoning
05.2022 - 06.2023
Social Media & Marketing Administrator
Dan-O’s Seasoning
08.2021 - 05.2022
Promotions Assistant
IHeart Media
03.2019 - 05.2021
BA - Integrated Strategic Communications, Psychology
University of Kentucky
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