Kali Hill
Orlando,FL
Summary
Results-driven MBA graduate with expertise in sales, marketing, and business strategy. Adept at leveraging data-driven insights to optimize campaigns, enhance engagement, and drive revenue growth. Strong collaborator with a passion for delivering impactful solutions.
Overview
3
3
years of professional experience
Work History
Business Account Expert
T-Mobile
Orlando, Florida
11.2023 - Current
- Accelerated company revenue by understanding client demands and offering personalized high-value services.
- Crafted high-impact promotional content, such as emails and flyers, to boost customer engagement.
- Execute high-volume sales outreach, consistently exceeding performance targets (113% overall, 123% revenue).
- Leverage Salesforce and Atlas to gather data for account optimization.
Demand Generation Marketing Intern
Intermedia Cloud Communications
Sunnyvale, CA
06.2023 - 08.2023
- Created and implemented SEO strategies aimed at improving website visibility and engagement.
- Spearheaded an email nurture campaign, leading to a 7% increase in open rates, and a 2% improvement in click-through rates.
- Designed and launched a targeted email campaign, achieving a 26.9% open rate, and a 13.1% conversion rate.
- Refined and streamlined web chat playbooks, reducing customer response time by 15 seconds, and enhancing support efficiency.
- Updated metrics daily using Salesforce to track progress towards company quota.
Marketing Coordinator
Ignite Digital Marketing
Tallahassee, Florida
01.2023 - 05.2023
- Developed and managed compelling content for Facebook, Instagram, and LinkedIn to increase brand awareness.
- Implemented SEO best practices, improving website rankings, and increasing organic traffic for multiple clients.
- Developed and executed targeted email marketing campaigns via MailChimp to enhance audience engagement.
Program Manager Intern
T-Mobile
Seattle, WA
05.2022 - 08.2022
- Designed and implemented a company-wide mentorship program, increasing new hire performance and retention.
- Led training sessions for over 100 Enterprise Account Executives and Sales Development Representatives, enhancing their prospecting and account management skills.
- Recommended and facilitated the adoption of a corporate gifting strategy, strengthening relationships with Fortune 500 clients.
Education
Master of Business Administration (MBA) - Marketing
Florida International University
Miami, FL12-2023
Bachelor of Science - Psychology, Business Administration
Florida State University
Tallahassee, FL04-2022
Skills
- Microsoft Office (Excel, PowerPoint, Word)
- CRM & Sales Platforms (Salesforce, Marketo)
- SEO & Content Marketing (Keyword Optimization, Google Analytics)
- Email Marketing & Automation (Mailchimp, Marketo)
- Social Media Management & Branding (LinkedIn, Facebook, Instagram, Canva, Adobe Creative Suite)
- Market Research & Data Analysis
- Project Management & Workflow Optimization (Asana, Trello)
Timeline
Business Account Expert
T-Mobile
11.2023 - Current
Demand Generation Marketing Intern
Intermedia Cloud Communications
06.2023 - 08.2023
Marketing Coordinator
Ignite Digital Marketing
01.2023 - 05.2023
Program Manager Intern
T-Mobile
05.2022 - 08.2022
Master of Business Administration (MBA) - Marketing
Florida International University
Bachelor of Science - Psychology, Business Administration
Florida State University
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