Kalia NJB
Atlanta,GA
Summary
Strategic partnerships and business development leader with extensive experience in building associations, industry alliances, and integrated marketing campaigns. Expertise in developing multi-year strategies, aligning stakeholders, and crafting narratives that enhance engagement and drive results. Skilled in translating complex ideas into actionable plans and fostering relationships that boost visibility and commercial value.
Overview
21
21
years of professional experience
Work History
Director of Sales & Strategic Alliances
Professional Photographers of America
Atlanta, GA
01.2020 - 01.2026
- Led exhibitor, sponsorship, print and digital advertising, product strategy, and go-to-market execution for non-member dues revenue streams, translating association priorities into partner value, member engagement, and targeted campaigns that established PPA as the industry cornerstone connecting major brands with professional photographers and decision-makers.
- Developed Sales and Strategic Alliances team into a structured commercial engine, enhancing PPA’s partner value propositions and improving reporting practices, account planning, product packaging, and consultative selling practices.
- Directed revenue, sponsorship, exhibitor, and partner activation strategy for Imaging USA, PPA’s flagship national conference and trade show, creating premium engagement opportunities for brands with photographers, members, and over 150 vendors.
Strategic Director, Entertainment Strategic Alliances
American Cancer Society
Atlanta, GA
01.2016 - 01.2020
- Built the first 3-year strategic plan for the American Cancer Society’s Entertainment Strategic Alliances team, helping generate more than $50M in fundraising and marketing value over three years.
- Secured high-profile media integrations and celebrity partnerships, expanding audience reach and enhancing brand relevance through national industry trade and consumer media coverage.
- Developed and led comprehensive partnership strategies in entertainment, media, sports, and celebrity domains, advancing ACS’ health mission awareness and fundraising opportunities while fostering multicultural engagement and earned media exposure through culturally relevant campaigns and experiential programs.
Senior Marketing Manager
Cartoon Network & Adult Swim | Turner Broadcasting, Inc.
Atlanta, GA
01.2008 - 01.2014
- Led team in brand activation, sponsorship integration, trade marketing, and live-event execution for Cartoon Network and Adult Swim, enhancing audience engagement and brand presence.
- Partnered with National Ad Sales to develop custom sponsor programs and client RFP responses, aligning advertiser goals with audience-centered activations across live events, digital, and media channels.
- Coordinated planning and execution of high-visibility internal division meetings, Town Halls, and launch events, collaborating with senior leadership to define objectives, messaging, run-of-show, and logistics.
Marketing Coordinator
GameTap, Turner Broadcasting, Inc.
Atlanta, GA
01.2005 - 01.2008
- Supported launch and marketing of GameTap, Turner Broadcasting’s broadband games and entertainment network, translating launch strategy into consumer-facing experiences, trade show presence, and sponsorship opportunities, enhancing industry engagement.
- Managed brand presence and event execution for major cultural and gaming events, including Comic-Con, SXSW, DICE Summit, PAX East, and PAX West, overseeing production, logistics, creative approvals, and post-event recaps.
- Partnered with internal teams and agencies to facilitate feature updates and game launches through timely asset deliverables, streamlining approval processes and drafting creative briefs, statements of work, and presentations for internal and external use.
Education
Bachelor of Business Administration (B.B.A.) - Marketing
Georgia Southern University
StatesboroSkills
- Go-to-market strategy
- Partnership strategy
- Strategic Partnerships
- Partner Marketing
- Marketing strategy
- Sponsorship Strategy
- Campaigns
- Trade Association Engagement
- KPI & Performance Reporting
- Workflow Optimization
- Cross Functional Leadership
- Relationship Management
- Brand activation
- Executive Communication
- Alliance development
Timeline
Director of Sales & Strategic Alliances
Professional Photographers of America
01.2020 - 01.2026
Strategic Director, Entertainment Strategic Alliances
American Cancer Society
01.2016 - 01.2020
Senior Marketing Manager
Cartoon Network & Adult Swim | Turner Broadcasting, Inc.
01.2008 - 01.2014
Marketing Coordinator
GameTap, Turner Broadcasting, Inc.
01.2005 - 01.2008
Bachelor of Business Administration (B.B.A.) - Marketing
Georgia Southern University