Kalista Alexander
Chelsea,AL
Summary
Strategic Regional Director with more than 14 years of expertise developing key relationships with lucrative customers. An astute professional experienced in the Hospice. Ready to take on the challenges for ACG in an exciting leadership role.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Regional Director of Sales and Marketing
ExpectCare Hospice
Hoover, AL
03.2023 - Current
- Developed and implemented regional strategies to increase market share and profitability.
- Managed a team of 4- 6 Account Executives and 2-3 Clinical Liaisons responsible for 6 counties in Alabama.
- Oversight of sales personnel to ensure performance goals were met or exceeded.
- Conducted market research to identify new business opportunities.
- Developed budget plans for marketing campaigns and promotional activities.
- Provided regular training sessions for staff on sales techniques, product knowledge and customer service standards.
- Attended trade shows, conferences and industry events to promote the company's brand image.
- Drafted creative marketing materials such as brochures, flyers and presentations.
- Negotiated contracts with facilities.
- Collaborated with other departments such as marketing, operations and finance in order to ensure successful outcomes from sales initiatives.
- Assisted in developing long-term strategic objectives for the organization's overall success.
- Reviewed competitors' activities in order to stay ahead of the competition in terms of sales strategy.
- Developed and promoted weekly, monthly and quarterly sales objectives.
- Conceptualized and executed innovative strategies to promote products in assigned territory.
- Established sales objectives by forecasting and developing annual sales quotas for regions and territories.
- Researched competitors and stayed on top of current market conditions to survey landscape and anticipate roadblocks.
- Facilitated and delivered presentations for account-specific meetings and conference calls.
- Drafted detailed and accurate sales reports for distribution to management.
- Gained market share in new sales performance through aggressive team training.
- Coordinated Field Coaching Reports FCRs) for review during one on ones.
- Created detailed reports on sales performance metrics and trends.
- Analyzed customer feedback to identify areas for improvement in services.
- Managed an led development for ExpectCare's CEU program through the ABON.
- Used change methodologies to increase referral volume by 40% within first 6 months and positively impact LOS.
Hospice Account Executive/ Territory Manager
Oasis Hospice
Birmingham, AL
10.2016 - 03.2023
- Sales and marketing within Birmingham territory
- Focus target Major hospital systems, Long term care facilities, LTACH, and Physician offices
- 300% growth of territory year one
- Maintain 120-150% to target consistently
- 2019-2020 began team lead trainer for new Account executives
- 2022 named team lead mentor for central Alabama marketing liaisons
- Multiple facets of successful leadership focus a priority in current role, as a true liaison to navigate consistent growth, training, and access during COVID pandemic.
- Developed and implemented a comprehensive sales plan to increase revenue in assigned territory.
- Cultivated relationships with key decision makers through regular client visits and follow-up calls.
- Negotiated contracts with clients to ensure profitable outcomes for the company.
- Provided timely customer service support to resolve any issues quickly and efficiently.
Hospice Account Executive /Clinical Liaison/
Gentiva Hospice
Birmingham, AL
01.2010 - 10.2016
- Leveraged nursing skills and expert knowledge of the hospice benefit into a sales and marketing liaison after one year of hospice case management
- Worked directly with Physicians and case management to identify a population of patients who only 4/10 receive benefit
- Effectively utilized relationships to promote hospice education and increase referral activity
- Maintained over 100% to target 4 consecutive years
- Currently hold at 132% to target business growth
- Extensive ongoing sales development and strategic approach to the needs based sale
- Frequent Mentor and Trainer for new Liaisons entering competitive market.
- Cultivated relationships with key decision makers through regular client visits and follow-up calls.
- Identified potential new customers through research of industry trends and competitive analysis.
- Maintained accurate records of all sales activities using CRM software systems.
- Generated weekly reports on sales performance against targets for upper management review.
- Organized trade shows and events to promote company products or services in the marketplace.
- Attended networking events to build relationships with potential customers.
- Participated in training sessions on topics related to sales techniques or industry regulations.
- Actively monitored competitor activities within assigned region and territory.
- Maintained updated knowledge of changing industry, standards and trends related to accounts.
- Utilized CRM to collect, organize and manage sales data and customer information.
- Used consultative sales strategies to effectively overcome client objections and maximize sales activity.
- Collaborated with key decision makers to identify opportunities and develop ideas to deliver sales results.
- Developed sales pipeline by cold-calling, canvassing and obtaining referrals.
Registered Nurse, Charge Nurse
Three Rivers Hospital
Waverly, Tennessee
01.2007 - 01.2010
- Developed, initiated and implemented plans of care, as well as skilled nursing interventions on acute nursing unit, skilled nursing unit, Emergency Department and Orthopaedic Clinic
- Acute care unit includes pediatrics, adult, psychiatric, geriatric-psych, geriatrics, and medical/surgical patients
- Skilled unit oversight- medical and surgical interventions with the rehabilitation process
- Provided patient care and education to patients with chronic illnesses.
- Assessed, planned, implemented and evaluated nursing care for assigned patients.
- Administered medications and treatments according to physician orders.
- Collaborated with physicians, nurses, therapists, social workers and other healthcare professionals to develop individualized treatment plans for each patient.
- Instructed patients on proper self-care techniques at home following discharge from the hospital.
- Participated in multidisciplinary team meetings to discuss patient care plans.
- Ensured compliance with standards of professional practice as well as state and federal regulations related to health care delivery services.
- Actively participated in quality improvement initiatives within the department.
- Utilized critical thinking skills to assess clinical situations quickly and accurately.
- Maintained a safe environment for all patients by adhering to infection control policies and procedures.
- Provided emotional support and comfort to families during difficult times.
- Counseled patients regarding medication side effects or lifestyle changes necessary for improved health outcomes.
- Supervised LPN's and CNA's.
Licensed Practical Nurse
Trinity Medical Center
Birmingham, Alabama
01.2005 - 01.2006
- Performed skilled nursing procedures, initiated plans of care and assisted in the rehab process
- Training includes a combination of medical-surgical, rehabilitation, geriatric-psych, and long-term patient care
- Completed Alabama requirements for intravenous catheterization insertion.
- Provided patient care in accordance with physicians' orders and nursing standards of practice.
- Administered medications and treatments according to established protocols.
- Observed changes in patient's condition and reported any significant changes to the registered nurse or physician.
- Monitored vital signs, fluid intake and output levels, glucose levels, and other medical tests results.
- Educated patients on disease prevention and management strategies for their individual conditions.
- Communicated effectively with patients, family members, healthcare team members, and other stakeholders regarding patient care plans or concerns.
- Provided emotional support to patients dealing with illness or injury related issues.
- Assisted with admissions and discharges of patients from hospital units or long-term care facilities.
- Participated in interdisciplinary team meetings for coordination of patient care plans.
- Managed emergency situations promptly according to established protocols.
Licensed Practical Nursing Clinical Training
Horizon Medical Center
Dickson, Tennessee
01.2004 - 01.2005
- Performed/ordered treatments and practical nursing skills under supervision of licensed nursing instructors and clinical site nursing staff.
Licensed Practical Nurse
Three Rivers Hospital
Waverly, Tennessee
- 01.2005
- Performed skilled and basic nursing procedures as outlined by the Tennessee Board of Nursing
- Supervised CNA's
- Completed Tennessee requirements for intravenous catheterization insertion.
- Provided patient care in accordance with physicians' orders and nursing standards of practice.
- Administered medications and treatments according to established protocols.
- Observed changes in patient's condition and reported any significant changes to the registered nurse or physician.
- Educated patients on disease prevention and management strategies for their individual conditions.
- Communicated effectively with patients, family members, healthcare team members, and other stakeholders regarding patient care plans or concerns.
- Provided emotional support to patients dealing with illness or injury related issues.
- Assisted with admissions and discharges of patients from hospital units or long-term care facilities.
Education
Associate, Nursing -
Excelsior College
02.2009
nursing -
University of South Alabama
01.2007
Tennessee Technology Center at Dickson
01.2005
Nashville State Technical Community College
01.2003
University of Alabama at Birmingham
01.2001
Skills
- Strategic Marketing
- Brand Awareness
- Employee Recruitment
- Performance reporting
- Sales Planning
- Partnership Development
- Client Relationships
- Meetings and presentations
- Staff Oversight
- Public Speaking
- Business Development
- Staff Training and Development
Accomplishments
- Honors Graduate, Excelsior College 2009
- Outstanding Student" LPN class of 2005, Tennessee Technology Center at Dickson.
- Student of the Year" LPN class of 2005, Tennessee Technology Center at Dickson.
- BPW Women's Scholarship recipient, 2000.
- Wal-Mart Scholarship recipient, 2000.
- Coosa Valley Electric Cooperative Scholarship recipient, 2000.
Certification
- CHAP certification Healthcare Sales
Timeline
Regional Director of Sales and Marketing
ExpectCare Hospice
03.2023 - Current
Hospice Account Executive/ Territory Manager
Oasis Hospice
10.2016 - 03.2023
Hospice Account Executive /Clinical Liaison/
Gentiva Hospice
01.2010 - 10.2016
Registered Nurse, Charge Nurse
Three Rivers Hospital
01.2007 - 01.2010
Licensed Practical Nurse
Trinity Medical Center
01.2005 - 01.2006
Licensed Practical Nursing Clinical Training
Horizon Medical Center
01.2004 - 01.2005
Licensed Practical Nurse
Three Rivers Hospital
- 01.2005
Associate, Nursing -
Excelsior College
nursing -
University of South Alabama
Tennessee Technology Center at Dickson
Nashville State Technical Community College
University of Alabama at Birmingham
- CHAP certification Healthcare Sales
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