Ka'Liyah Nash
Greensboro,NC
Summary
Creative and results-driven marketing graduate and small business owner with 4 years of experience in digital marketing. E-commerce and influencer branding: proven ability to build and engage online communities, execute platform-specific strategies, and create high-performing content. Passionate about helping brands grow through storytelling. Trend awareness, and data-driven strategy.
Overview
7
7
years of professional experience
Work History
Business Owner
Self-employeed
Greensboro, NC
08.2021 - Current
- Established and managed a thriving Shopify store, overseeing branding, marketing, and content creation.
- Promoted business on Instagram and TikTok, driving consistent traffic and conversions.
- Created and scheduled social media content aligned with product launches and seasonal events.
- Achieved over 198K organic views on one promotional video on TikTok.
- Monitored key performance indicators such as reach, engagement, and click-throughs to enhance results.
- Coordinated influencer-style content while managing customer communication through direct messages and comments.
Social Media Influencer
Self-employeed
Greensboro, NC
09.2019 - Current
- Strengthened brand to engage social media community by producing creative and compelling content.
- Implemented strategic plan to grow social media audiences for key demographics.
- Created strategy to secure social media cause with marketing and influencer partnerships.
- Managed day-to-day execution of social media messaging with influencer marketing strategies and creative campaigns.
- Posted useful, creative and timely content on social media, blog and website.
- Planned, produced and edited video projects to maximize engagement.
- Utilized editing and photography tools to enhance storytelling.
YouTube Content Creator
YouTube
Greensboro, North Carolina
09.2018 - Current
- Edited and produced video content to align with trending topics, maximizing audience engagement.
- Analyzed audience data to enhance follower growth and boost interactive rates.
- Managed brand deliverables and storytelling through reels and short-form videos.
- Utilized content planning tools to maintain consistency with campaign timelines.
- Developed innovative video formats and creative concepts to retain audience interest.
Education
Bachelor of Science - Business Marketing
North Carolina A & T State University
Greensboro, NC05-2025
Skills
- Social Media Strategy (TikTok, Instagram, Pinterest, Reddit)
- Content creation (Reels, Stories, YouTube Shorts)
- Digital Marketing & Branding
- Influencer Marketing & Partnerships around product launches and seasonal moments
- One promotional video reached over 198K organic views on TikTok
- Tracked KPIs including reach, engagement, and click-through to optimize performance
- Coordinated influencer-style content and managed customer communication through DMs and comments
Timeline
Business Owner
Self-employeed
08.2021 - Current
Social Media Influencer
Self-employeed
09.2019 - Current
YouTube Content Creator
YouTube
09.2018 - Current
Bachelor of Science - Business Marketing
North Carolina A & T State University
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