Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kalyn Hensley

Charlotte,NC

Summary

Marketing and Communications Specialist with 6 years of experience in Marketing, Communications, Content Writing, Social Media, Digital Advertising and Corporate Event Planning, with a documented success record in brand awareness and online presence. I have a BA in Journalism and Communications with certifications in Social Media, Event Planning, Press Release, and SEO.

Experienced communications professional successful at writing, proofreading and enhancing materials to promote messages, improve perception or enable change. Tactical planner and decisive leader with excellent problem-solving, conflict management and program oversight skills. Building and strengthening relationships with members of the media.

Strategic Marketing Coordinator offers 3 years of expertise in social media management, client relationship building and project management. Proactively engages with clients to assess needs and develops and implements successful marketing strategies. Proven collaborator commended for consistently providing outstanding marketing support.

Overview

9
9
years of professional experience

Work History

Marketing Associate Contractor

FORVIS
Charlotte, NC
11.2023 - 05.2024
  • Collaborates with Marketing and Business Development team members to align with company objectives
  • Executes campaigns in coordination with digital marketing teams with a focus on measuring and tracking ROI
  • Supports C&RE by contributing to the development of strategic plans and tracking plan progress
  • Plans for and supports industry events
  • Works directly with National Industry Marketing Lead to create goals and execute campaigns accordingly
  • Utilizes Workfront to complete projects

Communications Lead (Position Eliminated)

Factual Data Midwest
Columbus, OH
03.2022 - 08.2023
  • Develops deployment communications for scheduled technology releases
  • Manages outage center notifications
  • Creates planned and unplanned outage messaging through Pardot
  • Spearheads program newsletter and townhall
  • Works closely with senior management to develop internal and external communications and alerts
  • Presents weekly communication reports to program managers
  • Creates strategic communication plans for various projects
  • Communicates to top customers effectively with discretion to protect highly sensitive information

Change Management and Production Support Contractor

Duke Energy
Charlotte , NC
03.2021 - 03.2022
  • Develops deployment communications for SAP releases across all jurisdictions
  • Creates and communicates defects and workarounds to specialists
  • Assists with communicating major outages during regular and after hours
  • Manages Customer Connect Program Newsletter
  • Presents External Communication updates during Change Agent Network meetings
  • Develops content for biweekly defect releases
  • Provides biweekly updates to the program to reflect team progress and upcoming projects
  • Actively supports team by taking on additional tasks to ensure all projects are fully supported
  • Developed and implemented change management plans to ensure successful transition of new processes, systems and technologies.
  • Analyzed organizational data to identify areas of improvement in current change management practices.
  • Co-ordinated with multiple departments to ensure smooth implementation of change initiatives across the organization.

Communications Associate

EPRI
Charlotte, NC
11.2019 - 10.2020
  • Drives results with social media and creates and maintains social media calendar
  • Assists with company’s internal website and weekly Bulletin
  • Runs several social campaigns and maintains CEO’s social presence
  • Assists with Press Releases and other external communications and campaigns
  • Maintains relationships with company representatives and member companies
  • Creates graphics and designs to promote brand awareness
  • Supports each sector communicator and assists with Thought Leadership through blogs and internal emails
  • Runs weekly and monthly reports for all social media channels and assists in SEO audits
  • Assisted in the development and implementation of communications strategies, plans and tactics.
  • Created content for website updates, social media posts, newsletters and other digital formats.

Marketing Coordinator (Position Eliminated)

GSI, Inc
Atlanta, GA
07.2018 - 10.2019
  • Drives results with main marketing activities which include advertising, collateral, direct email, print, customer events, website, trade shows, and social media for ServiceNow, NetSuite and JD Edwards
  • Supports sales team by inputting client information into Salesforce and assists with email communications to maintain client relationships
  • Handles confidential and non-routine information and explains policies when necessary
  • Fully Plans Regional User Group events and Trade Shows (Collaborate, InFocus, Partner Summit, Open World, Dreamforce, etc.)
  • Coordinates workshops, webcasts, newsletters and social media posts
  • Orders products, supplies, swag, attire and various promotional items for events
  • Provided support in the planning, coordination, and execution of promotional campaigns.
  • Developed and implemented marketing plans and strategies to boost company visibility.
  • Assisted in developing content for websites, blogs, and social media platforms.

Instructor

Journalism and Communications
08.2016 - 06.2018
  • Developed and implemented lesson plans to instruct students on the principles of journalism and communications.
  • Provided individualized instruction to students to improve their academic performance.
  • Assessed student progress through tests and quizzes in order to evaluate understanding of course material.

Internship: Story Coordinator

Inside Edition
New York, NY
05.2016 - 06.2016
  • Contacted potential leads for newsroom stories.

Lead

MU Report, Marshall University
08.2015 - 05.2016
  • Producer
  • Reporter

Education

Bachelor of Arts - Journalism, Broadcast

Marshall University
Huntington, WV
05.2016

Skills

  • Forward-thinking content writer and editor with extensive experience in email marketing and social media content for ServiceNow, JD Edwards and NetSuite
  • Proficient in Microsoft Word, Excel, PowerPoint, Adobe Premier, Photoshop, Paint, Infographics, and Video and Audio Editing
  • Skilled in Canva, Pardot, Salesforce, Joomla, WordPress, Hootsuite, GoToWebinar, Microsoft Teams, HubSpot, and SharePoint
  • Skilled in Creative and Media writing, website building, public speaking, and presenting with excellent written and verbal communication skills
  • Experienced in working in a fast-paced, demanding environment and can think quickly and creatively and act accordingly
  • Additional Skills include, Interpersonal and Written Communication, Branding, Project Support, Workfront, Project Management, Campaign Management, Content Marketing, Client Relationship Management, Communications Management, Industry Trends, Digital Marketing, Customer Complaint Resolution, Customer Presentations, Campaign Development, Marketing Analytics, Digital Media, Team Leadership, Content Management, CRM Software, Email Marketing, Decision-Making, Detail-Oriented, Strategic Planning

Timeline

Marketing Associate Contractor

FORVIS
11.2023 - 05.2024

Communications Lead (Position Eliminated)

Factual Data Midwest
03.2022 - 08.2023

Change Management and Production Support Contractor

Duke Energy
03.2021 - 03.2022

Communications Associate

EPRI
11.2019 - 10.2020

Marketing Coordinator (Position Eliminated)

GSI, Inc
07.2018 - 10.2019

Instructor

Journalism and Communications
08.2016 - 06.2018

Internship: Story Coordinator

Inside Edition
05.2016 - 06.2016

Lead

MU Report, Marshall University
08.2015 - 05.2016

Bachelor of Arts - Journalism, Broadcast

Marshall University

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