KaLyn McCullough

Mintz + Hoke is a full-service advertising agency in Connecticut.

Clients: Access Health CT, Access Health CT Small Business, Connecticut Port Authority, City of Torrington, Fidelity, Infinant Health (formerly Evolve BioSystems), HNTB, LifeNet Health Sciences, Middletown Pride, United Way of Northeastern and Central CT, University of St. Joseph.

• Developed and distributed media pitches, press releases, and communications materials for Access Health CT during the 2025 and 2026 Open Enrollment periods, generating record-breaking earned media coverage that contributed to two consecutive years of record enrollment.
• Led media relations efforts for the University of St. Joseph, promoting initiatives addressing workforce development needs and collaborating with university subject matter experts to identify media opportunities and coordinate press inquiries. Efforts generated 130M+ earned media impressions across local and regional outlets and supported year-over-year increases in applications and enrollment.
• Executed the rebrand of Evolve BioSystems to Infinant Health, launching a B2B social media campaign that resulted in a 350% increase in organic impressions, 450% increase in engagement, and nearly 8% follower growth.

Meduvi, LLC. is a New England-based health and IT staffing firm.

• Spearheaded content creation and management across Instagram, Twitter, Facebook, and LinkedIn, increasing total followers by 150%.
• Curated and directed editorial content for The Meduvi Journal, strengthening community engagement and industry knowledge sharing.

New Park Creative is a Connecticut-based digital marketing agency.

• Directed strategic social media operations across four platforms to increase audience engagement.
• Developed and managed content strategies that boosted interaction with an audience of 1,300+ followers.