Summary
Overview
Work History
Education
Skills
Certification
Timeline
Kalyn Ross

Kalyn Ross

Dallas,TX

Summary

  • Launched a mobile app feature enabling customers to seamlessly manage their warranty, access claim information, and receive automated reminders, resulting in a 30% boost in user engagement and retention.
  • Collaborated with cross-functional teams (engineering, marketing, and sales) to define and prioritize product features, ensuring successful and timely launches that align with business objectives.
  • Led a team of four customer service and claims adjusters to identify key pain points in the claims process. Implemented solutions that streamlined operations, resulting in a 20% reduction in claim processing time and improved customer satisfaction.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Product Management Associate

Everything Breaks!
11.2023 - Current
  • Established key performance indicators (KPIs) to monitor product success, including sales growth, customer satisfaction, and claims ratios.
  • Collaborated with cross-functional teams (engineering, marketing, and sales) to define product features and ensure timely launches.
  • Analyzed customer feedback and warranty claims data to inform product enhancements.
  • Developed a three-year product roadmap aligned with company's growth objectives, focusing on expanding digital offerings and enhancing customer education about warranties.

Digital Marketing Specialist

One Percent Club
09.2022 - 10.2023
  • Implemented new strategies, including A/B testing of email campaigns, landing pages, and ads, leading to a 15% increase in click-through rates and conversion improvements.
  • Created innovative social media content and coordinated influencer marketing campaigns, resulting in an 80% increase in website traffic for new product launches.
  • Utilized Google Analytics and social media analytics tools to monitor performance, identifying trends and optimizing ad spend, leading to a 12% decrease in cost-per-click.
  • Led a cross-functional team to implement SEO improvements, boosting organic search visibility and driving sustained growth in web traffic by 20% over six months.

Education

BBA - Business

Lamar University, Beaumont, TX
05.2025
  • 3.8 GPA
  • Relevant Coursework: Market Research, DevOps and Agile Methodologies


Skills

  • KPI Tracking
  • SQL & Python
  • Product Strategy
  • Performance Metrics Understanding
  • Product Portfolio Optimization

Certification

  • IBM PRODUCT MANAGER
  • GOOGLE PROJECT MANAGER

Timeline

Product Management Associate - Everything Breaks!
11.2023 - Current
Digital Marketing Specialist - One Percent Club
09.2022 - 10.2023
Lamar University - BBA, Business

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Kalyn Ross