Kamala Ann York-Feirn
Las Vegas,Nevada
Summary
Utilize my social media, marketing and writing skills to help The North Face develop and execute social media strategies to enhance global brand awareness, as well as build and engage with the global community while driving new business growth.
Overview
12
12
years of professional experience
Work History
Senior Social Media Manager
Ruffwear
12.2021 - Current
- Leads the vision for organic social media at Ruffwear, including content planning and communication of key brand moments based on the seasonal communications plan, seasonal product and story launches, and partner
collaborations. - Create and manage global content strategy by coordinating with distribution partners to maintain a consistent content schedule, support product launches, gather UGC, and leverage global retailer and brand ambassador videos.
- Advise the Visual Communications team on social media assets to align with key launches, marketing
moments, and other initiatives. - Work closely with Content Manager to maintain on-brand voice and style, tone, and messaging.
- Prepare, analyze, and distribute reports on social media performance to internal stakeholders and make
recommendations, updates, and improvements based on findings. - Manage the Social Media budget, including negotiating contracts with external content contributors and submitting invoices to the Accounting team.
- Partner with the Pack Support team to gather insights into customer support needs, patterns, and
solutions. - Work closely with the Visual Communications team to ensure consistent and on-brand visual presentation
across social media platforms. - Write occasional blog articles for Ruffwear’s websites
Marketing Manager
Wild Rye
03.2021 - 11.2021
- Manage content calendar and curate unique weekly
content to post on Facebook, Instagram, Twitter, Spotify
and Pinterest. (images, articles, videos, blogs). - Manage ambassador program with 22 members, including requesting social media images, curating and editing blog posts and managing event attendance
- Design weekly email newsletters (design elements, write copy, build in Klayvio, manage email subscriber list)
- Manage annual Marketing budget
Create and Implement paid advertising campaigns across Facebook and Instagram - Write product descriptions and build new product pages in Shopify platform
- Manage new product launches, twice a year, including
creating a social media launch strategy, working closely
with partners, creating marketing materials and writing
copy for launch emails + social posts
Social Media Manager/Digital Content Manager
Osprey Packs
05.2016 - 03.2021
- Grew Instagram following from 100K to 550K in 4 years
Manage Osprey Stories (curate, edit and produce blogs in
Wordpress) at a rate of 4-6 blogs per month - Create and Manage monthly content calendar for social
media and marketing content. Work closely with creative
team to align goals and project deadlines. - Manage global social media channels including Europe,
South America and Asia. Work with global teams to define
brand voice and creative guidelines to keep pages
consistent and on-brand. - Mange annual social media budget ($150K+ per year)
Manage ambassador team with 18 members; Duties
included curating and editing blog posts, submitting
product orders, interacting with team on IG etc.) - Manage social media content creation by key partners
(including ROMP, Veterans Expeditions, The Lil Smokies
and more) - Create, Implement and Manage paid advertising
campaigns across Facebook, Instagram, LinkedIn and
Pinterest. - Platforms managed include Facebook, Instagram, Twitter, Pinterest, Spotify, YouTube and our blog
Social Media Specialist
Page 1 Solutions
07.2011 - 04.2016
- Generate brand awareness by creating 100 pieces of unique content weekly to post on Facebook, Twitter, Google+, Pinterest and Instagram (images, articles, videos, blogs)
- Analyze and Generate monthly engagement reports using Google Analytics and Facebook Insights data
- Wrote & Published 10 eBooks outlining best practices on Facebook, Twitter, Google+, Pinterest, & YouTube
- Create and Implement paid advertising campaigns across Facebook, Twitter, LinkedIn and Pinterest
- Work with in-house writing/development teams to create a successful cross-platform social media strategy
Education
Bachelor of Arts - Journalism /Advertising Communications
University of Wisconsin-Madison
Madison, WI05.2010
Skills
- Software: Microsoft Office, Photoshop, Social Media (ie Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok), Sprout Social, Google Analytics, Hootsuite, WordPress, Shopify, CapCut, Canva
- Content Generation
- Global Social Media Strategy/Compliance
- Influencer Collaboration
- Customer Service/Relations
- Personnel Development
- Corporate Strategy Development
- Marketing Analytics
- Content Strategy
- Audience Engagement
- Image Sourcing
Additional Information
- Honors: , Chancellor’s List (2 semesters), Dean’s List, Varsity Women’s Soccer Athletic Scholarship, Academic All-State Athlete (4 years), Vilas Equity Scholarship, Denver Mile Hi Alumni Scholarship
Hobbies
When I'm not working, I love to mountain bike, hike with my dogs, snowboard, off-road, paddle board...anything that gets me outside!
Timeline
Senior Social Media Manager
Ruffwear
12.2021 - Current
Marketing Manager
Wild Rye
03.2021 - 11.2021
Social Media Manager/Digital Content Manager
Osprey Packs
05.2016 - 03.2021
Social Media Specialist
Page 1 Solutions
07.2011 - 04.2016
Bachelor of Arts - Journalism /Advertising Communications
University of Wisconsin-Madison
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