Kamala Spencer
Carmel,IN
Summary
Experienced and strategic marketing professional who excels at business planning, coaching, development and consultative methodologies. Skilled at work through process solutions and opportunity based analyses designed with the goal of increasing effectiveness, revenue, and profitability. Demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives. Accomplished communicator dedicated to relationship building and continuous improvement to achieve market-leading results. Experienced in converting sales leads and managing multiple accounts.
Overview
34
34
years of professional experience
Work History
Business Development Manager
Maritz, LLC.
05.2018 - Current
- Responsible for assisting Zone Team and Dealers to effectively increase dealership sales, return on investment, customer loyalty, and retention through dealership executive team buy-in and engagement
- Coached to process change initiatives to improve Zone loyalty program enrollments from 52% in 2019 to 84% in 2023 resulting in a 62% increase
- Identified areas of improvement by counseling on Phone Analytics, reducing failed call rates to 3.6% compared to a goal of 10%, and earning the distinction as the number one District out of 120 nationally
- Ranked #2 nationally out of 20 for Business Development Managers' KPIs in July 2022
- GMC Drive Growth Sales Performance was 114% compared to a 103% Benchmark
- Generated new business with marketing initiatives and strategic plans.
- Established relationships with key decision-makers within the customer's organization to promote growth and retention.
- Performed client research and identified opportunities for account growth, account penetration, and market expansion.
- Reached out to potential customers via telephone, email, and in-person inquiries.
Field Marketing Manager
Flowers Foods
01.2018 - 05.2018
- Oversaw Performance Metrics for 168 Retail Operations
- Generated leads, created brand awareness in new markets and increased market penetration for new product introductions.
- Developed brand message and shared with target market to draw in clientele.
- Continually maintained and improved company's reputation and positive image in markets served.
- Executed comprehensive marketing plans that consistently achieved targets and increased revenue by 2.5%
- Captured new customers by optimizing business strategies, market demonstrations at major conventions and launching products to diversify offerings
- Gathered competitive data and brand strategies that were utilized by corporate marketing
Development Manager
Women's Fund Of Central Indiana
07.2016 - 08.2017
- Researched, identified and acquired several first-time corporate partner donors
- Cultivated relationships with existing and potential donors to increase donations.
- Participated in status meetings to offer insights into quarterly and annual strategic planning.
- Developed impactful fundraising strategies to maximize donations and meet fundraising goals.
- Offered excellent customer service to donors and sponsors to enhance relationships and increase funding.
- Developed and maintained accurate donor databases to track donations and engage with donors
Territory Sales Manager
Automotive Distributors Warehouse
05.2012 - 04.2016
- Established and maintained 43 GM Dealer Franchises, with an annual portfolio in excess of $6M
- Leveraged market knowledge to capitalize on emerging opportunities and consistently exceeded 100% of targeted sales
- Adapted first of its kind, "Every Customer, Every Time go to market strategy to increase accessories revenue
- Implemented accessory selling processes, through product training resulting in revenue growth of 10% within 7 month time period
- Communicated regularly with the territory, regional, and strategic managers for daily support and strategic planning for accounts
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals
- Worked diligently to resolve unique complaints, promoting loyalty, and enhancing
- Motivated and mentored sales employees to enhance presentation, negotiation, and customer relations abilities
Marketing Coordinator
Fineline Printing Group
06.2011 - 06.2012
- Managed Request for Proposals and RFI responses for government and corporate accounts
- Maintained and managed CRM system and led "Idea Center" creation
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Proactive liaison between current and potential clients
- Answered general marketing department inquiries by email, phone, and mail.
District Sales Manager
General Motors Co
02.1989 - 06.2008
- Managed 28 High Volume GM Dealership accounts resulting in $24 million annual parts sales
- Consistent 10% YOY growth vs. national average of 3%, result top 5% of District Achievers Nationwide(250 Districts)
- Maintained 97% Customer Satisfaction Index survey scores(Field Objective 90%)
- Developed and managed wholesale inventory reduction infinitives, reducing District obsolescence from 23% to 10% in 18 months
- Through program participation and consultative selling tactics, grew high visibility product segment by 5% annually
- Enrolled 100% of accounts in corporate directives to stimulate growth, improve market share and revenue
- Mark of Excellence, Star Performers and Achievers Performance awards(1991-2007)
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Worked diligently with dealers and management teams to forge lasting relationships and assist in solving unique business problems.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
Education
Bachelor's of Business Administration - Marketing
Howard University
Washington, DC12.1988
Skills
- Campaign and Growth Management
- Product and Service Sales
- Coaching and Mentoring
- Consultative Selling Techniques
- Sales Program Coordination
- Training and Development
- Business Intelligence and Analysis
- Process Improvement
- Business Analytics
- Market and Competitive Analysis
Additional Information
Principles and Techniques of Fundraising - IU Lilly Family School of Philanthropy
General Motors University of Automotive Management
Educational Teaching Services The Praxis Series: Teaching Certification
Sandy Corp. Professional Presentation Skills
Sandy Corp. Dealership Accounting Operations
GM 21st Century Marketing
Mike Nichols Inc, Inventory Management
Volunteer Team Treasurer: Carmel United Soccer Club
Timeline
Business Development Manager
Maritz, LLC.
05.2018 - Current
Field Marketing Manager
Flowers Foods
01.2018 - 05.2018
Development Manager
Women's Fund Of Central Indiana
07.2016 - 08.2017
Territory Sales Manager
Automotive Distributors Warehouse
05.2012 - 04.2016
Marketing Coordinator
Fineline Printing Group
06.2011 - 06.2012
District Sales Manager
General Motors Co
02.1989 - 06.2008
Bachelor's of Business Administration - Marketing
Howard University
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