Kamarie Steadman

● Handle the implementation, scheduling and rotations of ads within online advertising campaigns
● QA incoming creatives according to ad server specs and technical requirements
● Execute creation of HTML tags for site partners using various ad-serving systems such as DCM and Sizmek

• Create tags in Campaign Manager 360 (formerly DCM) for all digital media campaigns
• Create and append UTM parameters to URLs as needed to ensure data can be accurately reported on
• Work with Analytics to counsel clients and the media and client services teams on the right KPI's given plan objectives
• Place tracking pixels on the right areas of a client site based on recommendations from Analytics on the consumer's site journey, KPI's, and other reporting metrics
• Ensure that conversion tracking pixels are working properly when placed
• Conduct frequent site audits to ensure that pixels continue to work properly
• Participate in campaign set-up and execution in the ad server, generating and testing tags, QA & creative assets relative to specs, managing pacing and delivery.

• Works closely with our central media account and market activation to ensure successful technical deployment which includes QA, troubleshooting and optimization
• Primarily responsible for site tagging activation
• Communicates effectively and tactfully while working with client affiliates and team members
• Assists on a busy tune-in account, managing spot pre-clearance, creating traffic instructions, and shipping materials to respective media outlets.

• Serves as an integral trafficking specialist using DCM to set up, monitor, and troubleshoot campaigns
• Assists the team with flawless connectivity between media activation and analytics
• Communicates effectively and tactfully while working closely with planners, buyers, traders, SEM, Paid Social, and Analytics team.

• Managed day-to-day contact with Digital and Broadcast Media vendors like Disney, NBC, and CBS, also client's commercial inventory
• Used the MBOX system, including set up packages, resolve billing discrepancies as well as closely track ad campaigns everyday
• Maintained 2-3 million dollar Upfront National buys across multiple day parts; Cable, Broadcast and Sports
• Assisted in network negotiations, analyzing network mixes, and preparing presentation material for clients as well as pre-buy work
• Posted out national TV buys by ensuring MBOX matches network MSAs and building post analysis materials for clients
• Worked closely with traffic to ensure correct creative is running and resolve traffic issues as they rise.

• Responsible for campaign setups and process monthly reporting for various high touch point clients like Dell, Sony, Siemens, Allianz, and Reebok through software called Prisma
• Executed creatives and optimized placements based on the directions provided by the media team & clients
• Monitored the 3rd party reporting and analyze investments to ensure client deliverables are met.

• Participating in a four-months program covering Digital Marketing fundamentals and applying skills through team program activities
• Developing skills in Excel and learning how to use vlookup and pivot table functions in order to organize and gain insights on large sets of data
• Collaborated with team to execute and optimize client project campaign by reviewing search queries, building keywords, and creating an ad copy to attract traffic.