Kamryn Martin
Queen City ,TX
Summary
Strategic Media Planner with proven ability in planning, negotiating, and buying media space for advertising campaigns. Skilled at analyzing target audiences and consumer behavior to maximize reach and engagement. Demonstrated strength in collaborating with creative teams to develop innovative advertising strategies that increase brand awareness and drive revenue growth. Successfully optimized media mix across multiple platforms resulting in improved campaign performance.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Media Planner
Tracy-Locke
Dallas , TX
08.2022 - Current
- Oversaw program development and communication for brands such as Ferrero Rocher, Kinder Bueno, Kinder Joy, Nutella, and Tic Tac.
- Managed day-to-day relationships with media partners suppliers.
- Recommended changes or updates to existing campaigns in order to drive increased ROI for clients' investments.
- Fostered client relationships throughout lifecycle from campaign scoping through execution.
- Participated in client meetings, discussing media planning and presentation strategy sessions.
- Worked closely with account managers to ensure client expectations were met throughout the duration of campaigns.
Outside Sales Representative
Townsquare Media, Live Events
Texarkana , AR
02.2021 - 08.2022
- Conducted site visits to assess needs, demonstrate products and recommend strategic solutions for customer requirements.
- Collaborated with colleagues to exchange selling strategies and marketing information.
- Obtained sales leads through networking groups, referral partners and face-to-face sessions with companies.
- Conducted customer needs analysis to deliver relevant products or services.
- Educated customers on product features and technical details to highlight benefits.
- Maintained open communication with leadership to facilitate business development.
Digital Advertising Specialist
Renaissance Marketing Group
Nashville , TN
10.2021 - 02.2022
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
- Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
- Wrote social media content to increase engagement with customers.
- Utilized Twitter, Facebook, Instagram, and Google Ads to promote products, services and content.
- Monitored campaign performance and reported findings to clients.
- Supported SEO initiatives to improve content, keywords, and branding.
Social Media Specialist
Aletheia Marketing and Media
Dallas , TX
02.2021 - 09.2021
- Responsible for developing, executing, and managing social media campaigns for the following clients: On The Border, Mazzios Pizza, Promise Land Dairy, Lala Yogurt, Rusty Taco, Visit Claremore and Grifols Plasma.
- Execute, manage, and optimize campaigns with a primary focus on direct response KPIs for the following platforms: Facebook, LinkedIn, Twitter, Instagram, TikTok, and Pinterest.
- Study key industry trends and innovations, make recommendations accordingly.
- Collaborate with client on brand image, creative, and media strategies.
- Build weekly/monthly reports for clients, tracking budget & KPI pacing, observations, and recommendations.
- Gathered and researched data for blog post from a variety of different sources explaining marketing trends, B2B and B2C sales, and other advertising initiatives.
Sales Associate
Blue Delta Jean Co.
Oxford, MS
09.2019 - 12.2020
- Developed and maintained effective relationships with peers and upper management to drive team success toward common sales, service and operational goals.
- Helped develop event strategies and plans to drive successful sales and achieve marketing goals.
- Helped sell Blue Delta Jeans by explaining unique features and educating customers on company's mission. "Bespoke" an old English term referring to an item of clothing made to a certain individual's specifications. Blue Delta Jeans is a one of a kind product.
- Collaborated with team to forecast based on sales and product profitability.
Education
Bachelor of Science - Integrated Marketing Communications
University Of Mississippi
University, MS11.2020
Skills
Kroger Precision Marketing Platform
Proficient in Microsoft Excel, Word, and PowerPoint
Writing
Leadership
Google Ads Certified
Facebook Blueprints Certified
Strategic Media Planning
Project management
Brand development
Team collaboration
Sales strategy
Market research
Campaign optimization
Media strategy development
Multichannel marketing coordination
Social media management
Content optimization
Affiliations
- Member of Alpha Phi Fraternity for Women, 2017 to 2020.
Volunteer
American Heart Association
Children's Miracle Network
Elmcroft Nursing Home
Websites
Certification
- Microsoft Excel Training
- Business Writing Principles
- Diversity, Equity, and Inclusion.
Timeline
Media Planner
Tracy-Locke
08.2022 - Current
Digital Advertising Specialist
Renaissance Marketing Group
10.2021 - 02.2022
Outside Sales Representative
Townsquare Media, Live Events
02.2021 - 08.2022
Social Media Specialist
Aletheia Marketing and Media
02.2021 - 09.2021
Sales Associate
Blue Delta Jean Co.
09.2019 - 12.2020
Bachelor of Science - Integrated Marketing Communications
University Of Mississippi
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