My passion for production started in high school when I was apart of a Digital Media Production class where we worked on various projects. I also traveled with the football team and took film of their football games. Upon going to the Jacksonville State, my main focus was digital media production within communications. However, I also gained keen knowledge of marketing techniques, mainly focused on online marketing strategies. I developed abilities in email marketing, SEO, social media management, and both paid and organic advertising. In today's world, integrating marketing, production, and communications strategies guarantees that all teams are in agreement, which improves consumer and business outcomes. The main outcome is to will help create a more unified brand experience, effective operations, and a competitive advantage in the marketplace.