KANAYO OBI-RAPU JR.
Greensboro,NC
Summary
Kanayo is a successful Digital Marketer skilled at planning, executing and optimizing online marketing strategies. Promotes products and services successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Expert Digital Marketer, with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
6
6
years of professional experience
Work History
Digital Marketing Manager
Supplemental Health Care
07.2022 - 06.2024
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Drove cross-functional collaboration with focus on quality service delivery.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Coordinated with design and media teams to develop high-quality creative assets.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Implemented new strategies to improve click-through rates and conversion.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Founder
Kamo Digital Solutions
10.2018 - 07.2022
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established a successful business by identifying market needs and developing innovative solutions.
- Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
- Led the strategic planning process to define business goals and ensure alignment across all departments.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Increased website traffic by implementing effective search engine optimization strategies.
- Implemented A/B testing methods to enhance the effectiveness of online advertisements and landing page designs.
- Streamlined marketing automation processes for more efficient lead nurturing and follow-up efforts, increasing sales conversions over time.
- Created and delivered innovative, strategic marketing programs for clients with focus on events, digital marketing and social media.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Generated high-quality leads by implementing targeted email marketing campaigns.
Digital Marketing Senior Advisor
Five Point Tax Services
09.2018 - 01.2022
- Partners closely with executive leaders to develop marketing solutions including SEO, leading to increased online presence
- Leads the development and direction for branding content aligned with the company's vision to modernize and attract new clientele
- Achieves an increase in client growth and new business through strategic seasonal marketing campaigns.
Digital Marketing Consultant
Strength and Body
11.2020 - 07.2021
- Built and designed a Wordpress website to increase brand awareness for greater client reach
- Performs biweekly site updates for organizational announcements relevant to external audiences
- Collaborates closely with owners and senior leadership to create and establish a strong brand presence through content creation and creative promotional campaigns
- Executed both organic and paid campaigns leveraging email marketing, content writing and social media marketing leading to the generation of an additional 800 members in the first six months of company opening
- Reported marketing effectiveness through data driven analysis using Google Analytics
- Served as an integral part of the company's marketing team to direct a clear, consistent and effective brand externally.
Digital Marketing Manager
Devaney Dentistry
11.2019 - 07.2021
- Directed and oversaw the overall marketing campaigns for the company including SEO and content writing for Facebook and Google campaigns
- Managed technology tools related to content development including WordPress and CRM services
- Led the strategic keyword optimization to save the company over $3600 in monthly Google ad spend
- Strategically lowered the cost per conversion by 70% and decreased the cost per lead on Facebook by 50%
- 96 Saved per patient from Google Ads
- Oversaw Facebook campaigns to gain an average of over 90 new patients a month
- Increased the total rankings across all targeted keywords by 200 positions
- Achieved top three rankings on page one for keyword searches
- Increased keyword rankings by almost 100%.
Digital Marketing Consultant
Shizzy’s Wildcat Rescue
05.2020 - 06.2021
- Generated over $100,000 in fundraising through the leadership and creation of an email marketing campaign, in collaboration with the CEO
- Collaborated with external graphic designers to improve the creation of curated content for greater engagement on social media platforms
- Organized and disseminated key information to board members and contributors through targeted email automation
- Managed open lines of communication and maintained positive relationships with key stakeholders.
Digital Marketing Consultant
BookTrib
12.2019 - 08.2020
- Liaised with the executive team, including the CEO to develop one to one data marketing solutions including social media and email marketing drip campaigns within HubSpot
- Assisted in the creation of new branded content and content strategies aligned with the company's vision to increase engagement across all social media platforms
- Generated marketing qualified leads, achieving an increase in web traffic and in closed author marketing deals.
Education
Bachelor of Education, Major in Physical Education -
East Tennessee State University, Clemmer College of Education
Johnson City, TNMasters in Business Administration -
Salem University
Salem, WV06.2024
Skills
- Search Engine Optimization
- Google Search Console
- Keyword Optimization
- Google AdWords
- Creative Content Writing
- Social Media Marketing
- Facebook Ads
- Office 365
- Hubspot
- Adobe Creative Cloud
- Email Marketing
- Project Management
- Google Analytics/ Tag Manager
- Social Media Management
- SEM Strategy Development
- Content Marketing Strategy
Timeline
Digital Marketing Manager
Supplemental Health Care
07.2022 - 06.2024
Digital Marketing Consultant
Strength and Body
11.2020 - 07.2021
Digital Marketing Consultant
Shizzy’s Wildcat Rescue
05.2020 - 06.2021
Digital Marketing Consultant
BookTrib
12.2019 - 08.2020
Digital Marketing Manager
Devaney Dentistry
11.2019 - 07.2021
Founder
Kamo Digital Solutions
10.2018 - 07.2022
Digital Marketing Senior Advisor
Five Point Tax Services
09.2018 - 01.2022
Bachelor of Education, Major in Physical Education -
East Tennessee State University, Clemmer College of Education
Masters in Business Administration -
Salem University
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