Kandance Johnson

Build and maintain strong relationships with partners and stakeholders, fostering collaboration to ensure shared success and alignment across teams.

• Led go-to-market strategy and cross-functional teamwork for the successful Liberis-eBay financial solution launch. This initiative generated $1.2 million in funding on the day of, and surpassed lead generation targets by 200%.
• Analyzed and resolved bottlenecks in the customer journey, driving a 150% increase in lead-to-fund conversion by empowering the sales team to engage leads with tailored messaging for a new product.
• Optimized email and direct mail campaigns for the Nordic markets by developing and implementing region-specific strategies to enhance relevance and drive customer engagement.
• Led research and data analysis projects to support strategic planning, optimizing quarterly international marketing initiatives for partners with a presence across the U.S., Canada, and Great Britain.

Developed and launched initiatives aimed at enhancing digital presence and driving community engagement.

• Managed a CRM database with over 7,000 customer profiles, ensuring accurate information, and efficient lead tracking to support marketing and agent efforts.
• Implemented strategies to expand and unify brand presence, including training over 10 agents on design tools and providing branded templates for consistency across the team.
• Streamlined marketing planning and execution by developing content calendars for over 10 marketing initiatives, including email campaigns, video production, and posting, and SMS workflows.

Led strategic marketing initiatives to unify brand presence and improve marketing and sales collaboration.

• Worked with the sales leads to establish stages in the lead lifecycle, from contact to customer acquisition, to improve the sales process and funnel warm leads to sales.
• Assessed digital presence by product, service, and brand to shape digital strategies for acquired brands, and guide creative asset production.
• Developed and implemented trade show strategies to maximize brand visibility, engagement and leads.

Drive chamber growth by developing and implementing scalable marketing plans, managing both internal and chamber member initiatives.

• Revamped the HWCOC YPN group, attracting over 100 young professionals to participate in social events, panel discussions, and mentorship opportunities.
• Generated over $50,000 in revenue by creating paid visibility opportunities for members, and restructuring membership tiers to provide greater value for mid-level memberships.