Kangzhe Fan

• Skillfully managed Google Ads, Chinese social media, and TikTok campaigns for Axis Investment, identifying brand strategy advantages and significantly boosting brand exposure, conversions, and RoAS through targeted approaches.
• Directed frontend development of corporate websites, achieving a 50% increase in web traffic within three months. Implemented SEO strategies, significantly enhancing user experience and aligning with brand standards.
• Effectively led marketing initiatives for the Loans and Investments divisions, fostering project success and cross-departmental synergy through innovative and strategic marketing tactics.
• Instrumental in leading social media campaigns and SEO for the Proptech & Real Estate summit PRET, enhancing brand visibility and operational effectiveness in high-profile industry events.

• Developed content strategy and executed the content creation, flyer designs.
• Fostered blog curation and social media outreach on LinkedIn, Instagram, and Facebook, boosting the reach rate by 10%.
• Augmented the customer base by adeptly crafting and sending emails to 200 potential prospects, thereby enhancing conversion rates.

Client: Honor

• Boosted engagement rate by 18% YoY through the optimization of social media strategies and the crafting of persuasive product promotion copy.
• Instrumental in commercial video production, which garnered 230K views on Facebook, reinforcing brand presence and audience engagement.
• Mobilized Honor's new product innovation project and utilize CRM campaign to maintain client relationships.
• Optimized video views by 20% by driving insights from previous data and redesigning content.

Client: UNIQLO

• Designed the key visuals of the physical store to promote the new product: Ultra Light Down.
• Developed television commercial for Fall/Winter-Ultra Light Down 2018 in China.
• Collaborated with a team of 6 people to launch Uniqlo’s landing page.

• Accomplished 50+ articles and 500+ views per article by writing the daily news.
• Scheduled and conducted interviews with the director of documentary 22, wrote the report, and reached 3,000+ views.
• Redesigned the website through UI design and created the layout of Tencent Entertainment's webpage.