Kaniesha winfield
Summary
Creative and results-driven Social Media Coordinator with over 3 years of experience developing engaging content, managing brand presence, and optimizing digital campaigns across major social platforms. Skilled in photography, videography, and multimedia editing with a strong grasp of performance analytics, KPI tracking, and brand strategy. Collaborative team player with a passion for storytelling, visual design, and leveraging data-driven insights to grow audience engagement.
Overview
5
5
years of professional experience
Work History
Social Media Specialist
ABC Health Network
06.2022 - 10.2025
- Developed and executed social media campaigns to enhance brand visibility and engagement.
- Analyzed social media metrics to refine strategies and improve audience targeting.
- Utilized public relations tools such as Cision or Meltwater for accurate media monitoring of company mentions.
- Create, film, and edit photo and video content for campaigns highlighting patient stories, staff events, and community health initiatives.
Marketing and Communications Assistant
EHS Community Wellness Center
08.2020 - 05.2022
- Coordinated marketing campaigns to enhance community engagement and promote wellness programs.
- Assisted in planning and executing digital campaigns promoting healthcare programs and public health awareness.
- Produced short-form video content and social posts to increase community engagement by 40%.
- Supported website updates, internal newsletters, and event promotions to maintain brand consistency.
Education
Bachelor of Science - Arts And Entertainment Management
Medgar Evers College
Brooklyn, NY05-2019
Skills
- Social media optimization
- Content marketing
- Social media marketing
- Social media platforms
- Content curation
- Content strategy development
Timeline
Social Media Specialist
ABC Health Network
06.2022 - 10.2025
Marketing and Communications Assistant
EHS Community Wellness Center
08.2020 - 05.2022
Bachelor of Science - Arts And Entertainment Management
Medgar Evers College