Summary
Overview
Work History
Skills
Certification
Timeline
Generic

Kanishka Vatsa

Product Manager
Boston,MA

Summary

Experienced Salesforce Product Manager with 10+ years of expertise in leveraging MarTech, Go-To-Market strategies, and eCommerce solutions to drive product innovation and business growth. Proven success in managing the entire product lifecycle, from conceptualization and development to market launch. Effective collaboration with cross-functional teams to align product offerings with customer needs and utilize data-driven insights to enhance sales performance and customer engagement. Committed to delivering impactful solutions that drive revenue and customer satisfaction.

Overview

12
12
years of professional experience
6
6
Certifications

Work History

Product Manager

Salesforce
10.2021 - Current
  • Product Planning / Development / Launch: Launched Marketing Automation platform integrating Salesforce Data Cloud, AI, and Flows, cutting lead assignment time from 21 minutes to under 20 seconds while re-imagining lead processing to enable faster sales response and a 360-degree customer view.
  • Go to Market: Led the Annual Sales Territory Alignment Process , optimizing GTM strategy, improving sales coverage efficiency by 25%, and increasing lead conversion rates by 20%.
  • Product Development: Implemented a machine learning-driven lead scoring model aligned with account ratings, boosting high-quality lead conversions by 30% and improving lead prioritization efficiency by 20%.
  • Product Enhancement: Automated compliance lead processing, saving over 1,000 hours annually and boosting team efficiency by 15%.
  • Analysis: Created the dashboards on tableau to track the sales KPI for Top Account leaders, & lead engagement to retire the Manual excel sheet and launched it for the Global Sales team
  • Defining Framework: Designed an enhanced user onboarding flow, reducing setup time by 35% and improving adoption efficiency.


Product Manager

Caesars Entertainment
01.2020 - 10.2021
  • Planning and Launch : Manage the merger and migration of Caesars largest acquisitions $18 Billion resulting in streamlining end-to-end data flow from Eldorado to Caesars Database and its downstream applications
  • User Research and Empathy: Converted insights from 50+ user interviews and 500+ survey responses into personas and user journeys to create a customer tier program, targeting guests with personalized product interest emails based on their activity.
  • Cross-Functional Collaboration: Collaborate with the executive team to design the overall integration strategy for people and systems, which has reduced the integration timeline for new acquisitions by 30%


Product Manager

Stixis Technologies Inc
03.2019 - 11.2019
  • Adaption and Iteration: Documented process flows and developed requirements for 10+ functional improvements and enhancements in CPQ.
  • Product Utilization and user training : Worked on the Kronos workforce time management and scheduling module for the Fairfield County (CT) Police and Fire Department, improving operational efficiency by 27%
  • Managing multiple projects : Created and managed project plans for 3+ initiatives, ensuring alignment with project management framework standards and procedures.

Project Manager, PMO

State Street Corporation
09.2017 - 03.2019
  • Roadmap Planning & Launch : Worked on the implementation of Multi-Million Dollar Oracle Revenue Management and billing for 18+ countries worldwide
  • Cross-Functional Collaboration: Managed a team of 40+ engineers, developers, and analyst, ensuring cohesive product delivery and post-launch support across web and mobile.
  • Leadership and Product Ops: Worked with the executive team to define product strategy, establish product processes, and set up product analytics and feedback loops.



Senior Product Development Analyst

CHG Healthcare
01.2017 - 08.2017
  • Product Planning / Development / Launch: Implemented HIPPA policy to secure the sensitive information for 1.2 million of records
  • Product Development: Implemented service cloud features, encompasses Web-to-case, web to email Call Center, and the Self-Service Portal, as well as customer service automation to provide a better customer experience for the clients
  • Testing : Conduct 5+ levels of testing including functional, regression, user acceptance, integration, and performance to verify the client's needs are met

Salesforce Admin /Business Analyst

Global Logic (Google, eBay)
06.2013 - 11.2015


  • Assisted in 3 End to end software product implementations for leading e companies like eBay,google .
  • Requirements elicitation, planning and delivery for Digital Transformation & Enterprise Mobility in an onshore offshore model
  • Worked in implementation of Sales Cloud, Service Cloud and CTI integration for customer 360 view

Skills

Product lifecycle management

Certification

Salesforce Administrator

Timeline

Product Manager

Salesforce
10.2021 - Current

Product Manager

Caesars Entertainment
01.2020 - 10.2021

Product Manager

Stixis Technologies Inc
03.2019 - 11.2019

Project Manager, PMO

State Street Corporation
09.2017 - 03.2019

Senior Product Development Analyst

CHG Healthcare
01.2017 - 08.2017

Salesforce Admin /Business Analyst

Global Logic (Google, eBay)
06.2013 - 11.2015

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Kanishka VatsaProduct Manager