Summary
Overview
Work History
Education
Skills
Timeline
Generic

KANNIKA GARCIA

Corona,CA

Summary

Talented Account Coordinator focused on being outstanding liaison to customers and personnel. Dedicated to working hard in competitive environments. Known for top-of-the-line work and great service.

Overview

27
27
years of professional experience

Work History

Brand Account Coordinator

Jack Nadel International
02.2021 - Current
  • Core Job Responsibility include, but are not limited to:
  • PRESALE
  • Learn industry/company strategy on pricing and markups
  • Insert products and pricing selected by Brand Consultant into deck presentation
  • Place and track sample orders through to client delivery
  • Coordinate with corporate staff as needed (Warehouse, Compliance, Vendor Relations, Creative Team, ets.)
  • Ensure production artwork is outlined and feasible to use
  • Coordinate art from the factory to the client and work with Nadel Creative team as needed
  • PRODUCTION
  • Enter and track new orders
  • Communicate with the factory to ensure PO has been received
  • Crosscheck factory order confirmation against JNI PO to ensure pricing, shipping information and decoration description match up
  • Receive the art proof from the factory, and ensure it is correct
  • Notify the factory of client proof approval or client request for revisions
  • Obtain the shipping date and notify the client of the shipping date of goods
  • Maintain contact with the factory regarding the order, address changes, changes in in hands date, etc
  • Share tracking information with client; confirm delivery
  • Update order details and bill notes throughout production to ensure that order is as accurate as possible in the system
  • Notify Brand Consultant of any problems or issues with the order
  • POST-SALE
  • Assign tracking numbers to order in JNI for billing
  • Resolve CDIs with direction from Brand Consultant that can coordinate with corporate staff as needed (Accounts Payable, Billing, Accounts Receivable, etc.)
  • Maintain regular communication with Brand Consultant with open order status reporting

Visual Merchandising Manager

Behr Process Corporation
09.2018 - 01.2021
  • Manage visual merchandising projects for KILZ Diversified Channels from ideation through development, procurement, and placement at retail
  • Collaborate extensively with internal Marketing teams to ensure alignment on direction
  • Make appropriate cost-based, purchasing, and inventory decisions
  • Support channel goals, ensure profitability and a good consumer experience
  • Manage the planning, development and implementation of visual merchandising programs through coordination of internal resources and overseeing efforts of 3rd party vendors
  • Assume responsibility to resolve any cost, schedule, service or quality issues and keep stakeholders informed of progress
  • Accountable for internal alignment on order quantity decisions, specifications, scopes of work, timelines, and transportation plans
  • Organized appealing and engaging displays to capture customer interest and drive revenue growth
  • Partnered with Buyers and Inventory Analysts to ensure best available pricing for sales aids and programs is negotiated
  • Monitored and reordered inventory items to fulfill displays and executed design changes to align with available inventory
  • Listen, communicate, and collaborate extensively across the organization
  • Fostered strong relationships with co-workers, internal and external customers, suppliers, and support teams.

Channel Marketing Coordinator

Incipio Technologies, Inc
02.2018 - 06.2018
  • B2B Strategy & Execution
  • Omni-Channel Marketing Support
  • Campaign & Program Coordination
  • Coordinate all channel-level marketing strategy and execution initiatives related to go-to-market launches of new products and promotional offers for business to consumer and business to business products for all core brands - Incipio, Griffin Technologies, Incase, and Braven
  • Responsible for the programmatic oversight of channel marketing needs with a focus on crafting and executing content, collateral and/or presentations in-line with overarching brand campaigns; then tracking and reporting on the results of the programs
  • Manage Channel Marketing projects, ensuring deadlines and deliverables are met
  • Manage the Channel Marketing calendar and communications, as directed by B2B/Channel Marketing Manager
  • Supported Channel Marketing Manager as needed.

Trade Marketing Specialist

ASICS America Corporation
12.2013 - 01.2018
  • Managed and coordinated Marketing Brand Campaign rollouts for DTC Full Price & Outlets, Platinum Tier Accounts, Run Specialty (Gold) and Family Channels (i.e
  • Dick's Sporting Goods, Academy, Road Runner Sports, Scheel's, Hibbett's Sporting, Footlocker, Fleet Feet Sports) stores with all social media & digital assets, PR and POP in-store and window needs
  • Developed and implemented a complete global trade marketing plan: including 360 in-store materials: window presentations, launch kits, temporary and permanent displays; strategically aligning messaging and creative with global brand communication plan
  • Managed the marketing creative process including brief in, creative brainstorming, kick off and specification requirements with creative designers, tracking project status and coordinate vendor installations as needed
  • Managed and created seasonal consumer product content copy (footwear & apparel) featured in ASICS Full Price and Outlet stores
  • Built and maintained strong working relationships with cross-functional partners including creative, footwear & apparel, visual merchandising and legal departments to implement brand consistency and ensure global alignment
  • Coordinated production/remote onsite graphic installations and collaborated with retailer and vendor partners to evaluate all graphics timelines and ensure on-time delivery
  • Managed outside vendors for all print and production jobs for retailers
  • Coordinated and delivered final files with outside vendors for production
  • Reviewed and proofread art files for accuracy and correct file components, as well as oversee pre-production copy corrections and prototype approvals
  • Participated in market analysis tours to assess current regional trade market strategies
  • Created marketing calendar plans for assigned channels.

Marketing Event Specialist

ASICS America Corporation
02.2012 - 12.2013
  • Managed and assisted with coordination of events within the Sports Marketing department
  • Coordinated in booth set up and tear down for key events
  • (Ex: ING New York City Marathon, LA Marathon and ASICS World Series of Beach Volleyball)
  • Assist with pre-event preparation; including event signage with sourcing and procurement of necessary event services
  • Interacted with all levels throughout the ASICS organization including employees, sales partners and outside vendors
  • Manage and reordered Race Kits and Race bibs event supplies
  • Serve as liaison with vendors on event related matters
  • Assisted with negotiations with agencies and 3rd party supplier
  • Responsible for the product orders as they relate to sponsorships of events and athletes
  • Created and printed athletes signature cards/posters for event signings
  • Administer and oversee inventory of all event materials
  • Organized and participated in category related meetings.

Assistant Manager of Collateral/Direct

ASICS America Corporation
01.2004 - 02.2012
  • Development and execution of various Direct Marketing programs as assigned through sales RMI program
  • Detailed scrutiny of all retailer created marketing materials as generated including legal registration marks and UMAP compliance
  • Managed and created retailer Magalogs, web blasts, promotional flyers, and various other marketing and sales materials
  • Created and printed ASICS Marketing calendar initiatives flyer for sales and retailers
  • Worked closely with our legal department on trademarks, registration marks and copy approval
  • Maintained clear intra-department, inter-department communication on all marketing programs and projects and maintaining open lines of communications with all outside companies, dealers, sales force and the media
  • Executed press checks and traveled on photo shoots
  • Coordinated product samples for photo shoots for models
  • Assisted with seeding product to sales partners, celebrities and upcoming bands
  • Helped creative and layout on marketing pieces such as ASICS Direct Marketing iPhone App
  • This interactive GPS application was launched in Fall 2011 and was a leading tool for ASICS Direct Marketing Training logs Over 250,000 in circulation with ASICS retail customers.

Consumer Relations Supervisor

ASICS America Corporation
10.1999 - 01.2004
  • Responsible and monitored all day to day functions of the Consumer Relations Department and responded to all consumer inquiries via emails, letters, phone calls and resolved any matters with the customer
  • Managed special sales or marketing programs as assigned by upper management
  • Managed and created procedures for new APMA and Instructor Alliance Programs
  • Prepared variance analysis reports for upper-level management
  • Trained returns and consumer relations employees
  • Assisted marketing department at fitness tradeshows and special events to educate ASICS consumers about latest products
  • Maintain daily communications with other department on product quality and assisted with content creation on ASICS web page
  • Inspect/Process/Order defective products
  • Screen and forward calls to appropriate departments
  • Tracking of consumers and retail stores packages

Retail Outlet Store Manager

ASICS America Corporation
07.1996 - 11.1999
  • Responsible for all aspects of the day-to-day operations of the store, including sales, customer service, recruiting, training, coaching, profits, and maintaining store standards of Corporate office
  • Supervised and manages all team players, including implementing and enforcing company policies and procedures and corporate directives
  • Maintained effective corporate office business partner relationships
  • Establish control-related standards and procedure

Education

BBA - Business Management

Chapman University
Orange, CA

Associate of Arts - General Education

Victor Valley College
Victorville, CA

Skills

  • Project Management
  • Prioritizing Effectively
  • Client Rapport-Building
  • Brand Management
  • Creative Services
  • Budget Management
  • Sales
  • Teamwork
  • Inventory Management
  • Customer Service
  • Communication
  • Client Needs Assessment
  • Report Preparation and Analysis
  • Accurate Estimates
  • Coordinate Schedules
  • Customer Account Review

Timeline

Brand Account Coordinator

Jack Nadel International
02.2021 - Current

Visual Merchandising Manager

Behr Process Corporation
09.2018 - 01.2021

Channel Marketing Coordinator

Incipio Technologies, Inc
02.2018 - 06.2018

Trade Marketing Specialist

ASICS America Corporation
12.2013 - 01.2018

Marketing Event Specialist

ASICS America Corporation
02.2012 - 12.2013

Assistant Manager of Collateral/Direct

ASICS America Corporation
01.2004 - 02.2012

Consumer Relations Supervisor

ASICS America Corporation
10.1999 - 01.2004

Retail Outlet Store Manager

ASICS America Corporation
07.1996 - 11.1999

BBA - Business Management

Chapman University

Associate of Arts - General Education

Victor Valley College

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KANNIKA GARCIA