Kanxuan (Lily) Zhai
Beijing, China
Summary
Ambitious Public Relations Intern focused on contributing to company success while learning from established professionals. Desiring to take on challenging position with long term career potential. Persuasive, dynamic and decisive professional. Perceptive Line Producer offering [Number] years writing for films and live television. Consistently develops story ideas and plan segments to deliver engaging messages for any project.
Overview
5
5
years of professional experience
Work History
Intern, High-Tech Business Unit
BlueFocus Communication Group
07.2024 - 09.2024
- Led B2C PR initiatives for Lenovo and Sun Grow, focusing on increasing brand visibility and consumer engagement in the tech sector.
- Developed a product launch for Lenovo’s new tech product, collaborating with Chinese Olympic athletes, driving a 20% increase in media coverage by integrating sports and technology.
- Crafted detailed PR proposals, including media outreach strategies and event planning, which were successfully implemented in a highly competitive PR landscape.
- Managed client communications for Lenovo’s launch, ensuring timely feedback and adjustments to align campaign goals with client expectations.
Intern, Artist Coordination Manager
Bilibili
06.2023 - 09.2023
- Planned and coordinated Bilibili New Year's Eve Gala ("BILIBILI EVE GALA"), overseeing event logistics and content direction.
- Authored comprehensive event plan, detailing structure, timeline, and key activities for the gala, ensuring seamless execution.
- Developed personalized plans for 15 artists, crafting unique engagement strategies and schedules tailored to each artist's profile and audience.
- Wrote 20 artist invitation letters, effectively communicating event’s vision and securing participation of high-profile performers.
Line Producer
WLab
04.2024 - 05.2024
- Served as a Line Producer for a pioneering film project at WLAB, a New York-based XR stage dedicated to democratizing virtual production.
- Contributed to the coordination and management of production logistics, ensuring efficient workflow and resource allocation in a cutting-edge virtual production environment.
- Collaborated with a diverse team of professionals, facilitating the integration of traditional filmmaking techniques with advanced XR technologies.
Intern, Script Writer
"China In Calligraphy And Painting" BTV Program
04.2021 - 08.2021
- Scripted over 8,000 words for 8 episodes, with 80% of content being utilized in the final broadcast of the "China in Calligraphy and Painting" program.
- Coordinated on-site shooting operations, ensuring smooth execution of filming and adherence to production schedules.
- Participated in the promotion and distribution of the program, enhancing visibility and engagement across Beijing Radio and Television platforms.
Author
Frontiers In Communication
09.2022 - 11.2022
- Conducted research on social appearance anxiety among Chinese young females, identifying key influences such as social media and consumerism.
- Designed and administered a questionnaire to 88 women, gathering crucial data to support the research findings.
- Analyzed data and proposed effective strategies to reduce anxiety, enhancing understanding of psychological impacts in societal contexts.
- Authored and published a comprehensive paper, contributing valuable insights to the field of communication studies.
Author
Frontiers In Communication
07.2021 - 09.2021
- Researched the media social responsibility of live streaming e-commerce in public welfare communication, enhancing understanding of its impact on non-profit sectors.
- Analyzed advantages and disadvantages of mainstream media platforms in non-profit live streaming sales, identifying key areas for improvement.
- Formulated and offered strategic suggestions for enhancing the effectiveness and ethical standards of live streaming in public welfare.
- Authored and published a comprehensive paper, contributing important insights to the discourse on media responsibility and e-commerce.
Assistant Director
The PRC-United Nations Children’s Fund Adolescent
05.2022 - 06.2022
- Led a team of five in the production of two short films, focusing on critical social issues such as nondiscrimination, mental health, and emotional management.
- Directed and coordinated film shoots, ensuring high production values and effective storytelling that resonated with viewers.
- Achieved over 3,000 views on social media, demonstrating effective engagement and impact on audiences through strategic content distribution.
Volunteer
Beijing Haidian District Autistic Children Center
07.2019 - 07.2021
- Led a team of five volunteers in designing and conducting drawing lessons tailored for autistic children, fostering creativity and engagement.
- Interacted directly with autistic children, providing support and enhancing their social and artistic skills through personalized attention.
- Utilized social media platforms like WeChat to write and publish content aimed at raising public awareness about autism, expanding community understanding and support.
Education
Bachelor of Communication - Public Relations And Journalism
Boston University
Boston, MA05.2026
High School Diploma -
Wardlaw+Hartridge School
Edison, NJ06.2022
Skills
- Press Release Writing
- Copywriting
- News writing
- Customer Demographics
- Manage Media Relations
- Press Campaigns
- Blog Posts
- Communication Strategy Development
- Story pitching
- Creative Strategies
- Adobe Premiere Pro
- Adobe Photoshop
Languages
Chinese (Mandarin)
Native or Bilingual
English
Native or Bilingual
Spanish
Professional Working
Interests
Djing, Snowboarding, Dancing, Surfing
Timeline
Intern, High-Tech Business Unit
BlueFocus Communication Group
07.2024 - 09.2024
Line Producer
WLab
04.2024 - 05.2024
Intern, Artist Coordination Manager
Bilibili
06.2023 - 09.2023
Author
Frontiers In Communication
09.2022 - 11.2022
Assistant Director
The PRC-United Nations Children’s Fund Adolescent
05.2022 - 06.2022
Author
Frontiers In Communication
07.2021 - 09.2021
Intern, Script Writer
"China In Calligraphy And Painting" BTV Program
04.2021 - 08.2021
Volunteer
Beijing Haidian District Autistic Children Center
07.2019 - 07.2021
Bachelor of Communication - Public Relations And Journalism
Boston University
High School Diploma -
Wardlaw+Hartridge School
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