Kara Bistany
Malden,MA
Summary
B2B marketing pro with a knack for driving channel and partner success. I create strategies that grow revenue, build brands, and foster strong relationships with stakeholders. Known for blending data-driven insights with creative thinking to spot trends and turn them into opportunities.
Overview
8
8
years of professional experience
Work History
Partner Marketing Manager
Klaviyo
02.2024 - Current
- Developed and implemented co-marketing strategies that consistently achieved pipeline targets for 20+ upmarket partners and customers, including bespoke events, workshops, thought leadership events, webinars and more.
- Managed cross-functional stakeholders including 9 partner sales managers and segment marketing managers to execute successful partner marketing events and demand generation campaigns.
- Planned and executed the experience strategy for Klaviyo’s first global Partner Advisory Council.
- Devised content strategy to enable and engage upmarket partners including Campaigns-In-A-Box and a newly implemented content hub on the Klaviyo partner portal.
- Managed partnerships presence and sponsorships at major industry tradeshows
- Worked closely with creative teams to adapt content for partners and create net new content.
Channel Marketing Manager
Axonius
03.2022 - Current
- Worked closely with Channel Sales to develop and execute marketing plans for East region
- Managed demand generation activities for East region partners including event creation, event sponsorships, webinars, email campaigns, digital ad campaigns, co-marketing activities
- Managed $300k+ budget for East Channel Marketing program
- Created and execute national partner program campaigns: onboarding, re-engagement, ad hoc partner communications
- Content & collateral creation for channel partners and partner program
- Managed vendor relationships with other partner marketing contacts
- Planned and executed Partner Advisory Council event with top national partners
- Collaborated closely with field marketing and broader demand generation team to execute on activities
Channel Marketing Specialist
Axis Communications
10.2020 - Current
- Develop and execute marketing strategy for Channel Partner Program
- Develop and execute marketing strategy for Axis Communications’ Architecture & Engineering Program
- Manage $100k+ budgets for channel programs
- Plan, execute and own digital partner loyalty and nurture campaigns
- Demand generation activities for partners: email campaigns, social media, webinars, event sponsorships, co-marketing activities
- Support National Accounts co marketing activities and manage relationship with account managers
- Own national partner events
- Create and drive sales enablement content through the channel
- Manage vendor relationships and processes for print/promo items
- Ad hoc Channel Marketing team support
- Hire and manage team interns
- Monthly metrics reporting on campaigns and activities
Senior Partner Marketing Coordinator
Axis Communications
10.2018 - Current
- Develop and execute marketing plan for Axis Communications Academy program
- Plan and execute partner loyalty campaigns and event recruitment
- Create monthly partner eNews
- Create quarterly internal eNews
- Support National Accounts marketing activities
- Execute national partner events
- Manage vendor relationships for events and promotional materials
- General Partner Marketing team support
- Monthly reporting
Partner Marketing Coordinator
Axis Communications
10.2016 - 10.2018
- Supported national partner loyalty campaigns
- Create Partner Marketing collateral (Channel Partner Program flyers, brochures etc.)
- Manage and execute Axis’ product catalog
- Monthly Channel eNews and partner communications
- National Accounts team event support
- Axis Communications Academy marketing support
- Distribution marketing support
- Liaised with other national and local marketing teams on cross functional projects
- General partner marketing support
Education
Bachelor of Business Administration - Marketing
University of Massachusetts - Lowell
01.2014
Skills
- Exceptional oral and written communication skills
- Extensive channel and partner marketing experience
- Digital and social media marketing
- E-mail marketing campaigns
- Inbound marketing strategies
- Account Based Marketing experience
- Event planning
- Direct mail
- Vendor relationship management
- Microsoft Office
- Customer service and sales experience
- Public speaking
- Marketing automation (Pardot, Hubspot)
Timeline
Partner Marketing Manager
Klaviyo
02.2024 - Current
Channel Marketing Manager
Axonius
03.2022 - Current
Channel Marketing Specialist
Axis Communications
10.2020 - Current
Senior Partner Marketing Coordinator
Axis Communications
10.2018 - Current
Partner Marketing Coordinator
Axis Communications
10.2016 - 10.2018
Bachelor of Business Administration - Marketing
University of Massachusetts - Lowell
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