Kara Caldwell

• Led and optimized channel partner strategies, achieving an $18.9M YoY revenue increase and expanding the partner network by 15%.
• Directed comprehensive marketing campaigns, leveraging data-driven targeting, personalized content, and integrated multi-channel approaches, resulting in a 25% increase in partner’s qualified leads, a 15% improvement in lead-to-sale conversion rates, and a 10% boost in partner participation in promotional events.
• Enhanced co-marketing activities by 12% through strategic management and collaboration with key partners, including the development of joint marketing plans, coordinated promotional events, and aligned branding efforts, resulting in increased partner engagement and shared marketing success.
• Successfully led and mentored the channel, resulting in a 20% increase in campaign efficiency and improved coordination across cross-functional teams.
• Managed marketing budget, achieving an 11:1 ROI through strategic resource allocation.
• Worked extensively with global teams across different time zones, ensuring seamless coordination and execution of marketing initiatives.

• Exceeded sales targets by 20% annually by optimizing sales processes and identifying new business opportunities with national, regional, and online resellers.
• IIncreased cross-sell and up-sell revenue by 12% by identifying customer needs and offering tailored software solutions to existing channel partners.
• Delivered competitive pricing strategies for DTC and channel partners, winning key placements over the competition resulting in increased market share and achieving record revenue goals during peak selling periods.
• Developed and managed co-op and discount programs, maximizing sales performance through creative marketing.
• Collaborated with marketing leadership to develop CRM strategies, driving purchase conversion and customer engagement.
• Coordinated with global teams to implement unified marketing campaigns across different regions.
• Served as Marketing Communications Manager, ensuring brand consistency across all channels.

Sales | Account Management:

Marketing | Channel Management:Co-negotiated and executed a $200 million sales contract in partner tech services.
Implemented an online training program, achieving 98% training completion and exceeding sales targets.
Conducted weekly meetings with premier partners and internal cross-functional teams, ensuring highly beneficial and long-term relationships were maintained, where both partner and company goals were achieved.

• Developed and managed marketing plans, driving substantial year-over-year growth and increased market share.
• Led cross-functional teams to assess market and industry intelligence, defining and executing impactful advertising campaigns, which maximized sales and drove additional volume during peak selling periods.
• Directed the launches, implementation, and promotional plans for key accounts, strategically increasing investment in Norton and LifeLock product lines by thoroughly assessing customer needs and supporting both global and regional initiatives.
• Managed $2.5M marketing development fund budget, consistently achieving a 5:1 ROI in a competitive landscape.
• Dominated preprint exposure, averaging 70% coverage versus competitors’ space.
• Pioneered the creation of innovative retail touch points, leading to the implementation of several customized attach and bundle programs that contributed over $1M in incremental revenue.