Kara Chin
Atlanta,GA
Summary
Accomplished sales and marketing professional with over 10 years of experience in the spirits and energy drink industries. I have a proven track record in managing high-performance accounts, driving brand growth, and executing impactful marketing strategies. Recently, as an Account Manager at Red Bull, I successfully managed a four-state territory, cultivating strong relationships with key accounts, driving market share expansion, and consistently exceeding sales targets. With deep roots in the Atlanta market, I possess a unique understanding of regional trends and consumer behavior, which has allowed me to develop tailored strategies that resonate with local audiences. Passionate about the energy drink sector, I am excited to bring my extensive experience, strong industry connections, and local expertise to continue contributing to Red Bull’s success.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Regional Account Manager
Red Bull North America
04.2023 - Current
- Managed funnel of 250+ regional account targets and 150+ active accounts, identifying horizontal and vertical growth opportunities, driving a 25% volume increase vs PY and executing strategic partnerships across 140+ On-Premise accounts
- Achieved 100% account retention with 11,315 cases across 146 outlets, growing relationships with key operators like Aramark Refreshments, placing cold equipment in 10 outlets in first 60-days and leveraging the relationship to sell in Vistar pallet promotion and to expand into new segments, including vending at Morehouse School of Medicine and Atlanta Airport
- Developed tailored programming aligned with national initiatives to drive reach and awareness, increasing volume by 98% for King Claw Seafood and 263% for La Bonanza Group
- Led activations like Cinco De Mayo and National Tequila Day, driving new placements and sales with an average 150+ cases brought in per activation
- Led contract negotiations mandating Hi-5 execution and maximizing distribution with CORE+ in all signed regional accounts
- Maintained <$4 spend per case for all agreements to maximize ROI and staying within budget constraints for all programs
- Supported National Key Accounts, driving local LTOs, audits, and new business wins
- Wired locally supporting NAM with Tailwinds concession yielding a signed National Agreement
- Executed football 'Pig Roast' pilot program with Graduate Hotel, Columbia which resulted in new distribution/execution and a win for the National Team and adaptation of the football activation across 12 additional properties for 2025
- Conducted monthly business reviews and quarterly audits, ensuring 100% compliance within managed business, identifying new opportunities, and to ensure Red Bull is winning vs competition
- Activated 12 industry trade shows and conferences in the past year, representing Red Bull in a premium way, staying ahead of market trends, garnering regional leads and supporting our distribution network
- Created regional mapping tool to accurately identify opportunities in C+U and travel hubs which was shared as a best practice across BU
- Collaborated with distribution partners, participating in 4 trainings, 4 MPRs, 4 MYRs, 5 BP sessions, 8 blitz days, and 15 Sales Rep/ADM work-withs in the past year aligning on regional priorities, strategically leverage relationships to win regional accounts, and ensuring product availability
- Leveraged DP relationship with La Parilla, yielding a 22-account win for the region
- Supported Field Sales by leveraging local relationships to outpace competitor 28 Black in top independent nightlife accounts such as Copper Cove, which sold 200+ cases in first 90-days
- Utilized CPM to accurately forecasting and managed a $50k+ budget, monitoring and adjusted monthly to maximize cost efficiency
Marketing Coordinator
L5 Skincare (Heyday)
03.2021 - 10.2022
- Introduced Heyday into the Georgia market, successfully opening of 5 Georgia based corporate locations
- Developed partnerships with local businesses, leveraging their consumer base to market store openings, creating 100+ community-based marketing initiatives and promotional events that aligned with overall business goals
- Managed relationships with key partners and vendors, negotiating terms and ensuring that store openings were executed on time and within budget
- Provided regular analysis and reporting on campaign effectiveness, using insights to refine and improve future initiatives
- Contributed to a marketing strategy that exceeded initial sales targets by 72% in the first 3 months
- Contributed to account-specific marketing efforts, including creating digital assets, managing collateral, and assisting with retail activations
- Trained staff on brand standards and met with retail management for feedback to improve efficiency and profitability
Experiential Market Manager
Bacardi USA
08.2011 - 01.2013
- Managed Bacardi’s premium brand portfolio across 91 accounts in the Georgia market, focusing on white-tablecloth accounts, resulting in a 15% increase in market share within the first year
- Cultivated and nurtured relationships with key account decision-makers, securing top-tier product placements on back bars and drink menus, contributing to a 20% growth in volume within key accounts
- Led and negotiated strategic partnerships within account base, managing $75k annual promotional budget and executing 127 promotional events across managed accounts
- Managed annual marketing and event budgets and ensured the allocation of funds across multiple campaigns, maximizing the impact of each investment and achieving 95% budget adherence
- Recruited and managed a team of 30+ promotional staff, executing 40+ in-account activations and training events annually, driving measurable brand awareness and customer engagement
- Successfully expanded the brand’s presence by 30% in targeted accounts
- Rolled out national campaigns at the local level including Local ownership of $1M GQ Magazine mixologist competition impacting 10 regional accounts
- Leveraged data analytics to track and optimize account performance, identify sales trends, and adjust marketing strategies, collaborating with Sales Reps to achieve sales targets and volume growth in a competitive market
- Developed and delivered detailed performance reports, using presentation decks to effectively communicate campaign results and strategic recommendations to upper management, securing continued investment for future programs
Account Executive
AT&T
05.2009 - 06.2011
- Sold comprehensive telecom solutions (voice, data, internet, wireless, and cloud services) to mid-sized companies, consistently meeting or exceeding sales quotas
- Managed a pipeline of 50+ accounts, targeting decision-makers such as CEOs, CFOs, and IT Directors to drive revenue growth and expand service adoption
- Achieved a 125% sales target year-over-year, securing over $1.7 million in new business
- Drove 15% year-over-year revenue growth within assigned region by fostering strong relationships with existing customers and identifying upsell opportunities
- Led strategic presentations and negotiations, closing 5-10 deals per quarter with an average deal size of $35k
- Delivered tailored telecom solutions to clients, resulting in an average 25% cost reduction for clients through optimized solutions
- Spearheaded customer retention efforts, maintaining a 95% retention rate through exceptional service, proactive account management, and post-sale support
- Collaborated cross-functionally with engineers, product managers, and customer service teams to ensure smooth project implementation and client satisfaction
- Utilized CRM tools (e.g., Salesforce) to track customer interactions, forecast sales, and generate performance reports, maintaining an accurate pipeline
Education
Bachelor of Arts - Political Science
Spelman College
Atlanta, GA05.2009
Skills
- Territory Management
- Customer retention
- Sales strategy & reporting
- Pipeline & Sales cycle management
- Financial Acumen Budget Management
- Contract management
- Relationship building
- Task prioritization
- Sales presentations
Affiliations
- Women in Red Bull
- Black Wiiings
Certification
License Real Estate Agent | Georgia
Timeline
Regional Account Manager
Red Bull North America
04.2023 - Current
Marketing Coordinator
L5 Skincare (Heyday)
03.2021 - 10.2022
Experiential Market Manager
Bacardi USA
08.2011 - 01.2013
Account Executive
AT&T
05.2009 - 06.2011
License Real Estate Agent | Georgia
Bachelor of Arts - Political Science
Spelman College
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