Kara Collins
Walled Lake,MI
Summary
International leadership experience with a demonstrated background in the tech industry. Strong marketing operations background with a master's degree and successful career, evidenced by three promotions in three years.
www.linkedin.com/in/kaelcollins
Overview
15
15
years of professional experience
Work History
Campaign Operations Lead
Cisco
11.2023 - Current
- Leader to a team of four individuals, located both domestically and internationally
- Manage Eloqua campaign template creation so team can operate consistently and efficiently
- Team lead representing the security marketing organization during a Salesforce (and Eloqua) migration, including pre-grooming and post-UAT testing
- Lead support for segmentation strategy
- Lead support for global webinars campaign strategy
- Use campaign metrics and best practices to advise various marketing leaders on campaign strategy for new and existing programs
- Coordinate with global events team on lead routing and campaign strategy for tradeshow events
- Admin to Knak software, which team uses to build marketing emails (also integrated with Eloqua)
Marketing Operations Analyst
Cisco
07.2021 - 11.2023
- Maintained Salesforce campaign creation and hierarchy for marketing activities
- Ensured marketing generated leads were scored with correct status and lead score
- Managed end-to-end campaign execution in Eloqua MAP, including testing, QA, and post-send performance analysis
- Configured virtual webinars, as well as managed Eloqua integrations, using On24 and Webex software
- Managed auto-reply routing via Drift software, including monitoring for unsubscribe or data deletion requests
- Scrubbed and processed lead data to Salesforce via Eloqua in support of marketing led events
- Developed marketing promotional emails using Stensul software (admin), as well as templates for the larger team
- Built landing pages and surveys in Wordpress using Eloqua forms
- Ensured marketing data entering Eloqua adhered to data compliance and privacy laws
Marketing Operations Manager
Gale, a Cengage Company (now Cengage Group)
03.2018 - 07.2021
- In-house administrator for marketing automation platform (Eloqua) and responsible for execution of all marketing email campaigns
- Train all new hires, globally, on automation tools and be the primary support person for our London office
- Participant of company-wide Salesforce implementation and work close with sales leadership to set best practices for use of it as our day-to-day CRM and source for working MQLs
- Responsible for MQL lead entry and sync from Eloqua into Salesforce
- Partner with marketing leaders to plan and advise on effective strategies for digital campaigns
- Build data model workflows using Alteryx data blending software, allowing for lists and reports to run autonomously and efficiently
- Collaborate with other digital team members to proactively achieve success with coordinated web and social media strategies
- Use Workfront PMS to effectively prioritize and manage daily project tasks with the broader marketing team
- Develop campaign landing pages and web forms, both custom and templated in Eloqua and Hippo/Bloomreach CMS
Associate Marketing Operations Manager
Gale, a Cengage Company (now Cengage Group)
07.2017 - 03.2018
- Administrator of various marketing stack systems and technologies, including VidYard, Omniture, and Eloqua
- Managed technical execution of marketing email campaigns
- Contributed in reporting of campaign success and insight
- Utilized Alteryx software and work with other analytic positions within the company to ensure reporting continuity and build lists for email campaigns
Marketing Systems Specialist
Gale, a Cengage Company (now Cengage Group)
12.2015 - 07.2017
- Served as a departmental resource for understanding company databases, CRM systems, and all associated marketing operations software
- Worked closely with the team members to review and report on pertinent customer and prospect data, including lead generation
- Created online forms, landing pages, emails, and other HTML/CSS/JS properties
- Updated customer facing product information data and ensure it is compiled and uploaded into the proper business systems
Marketing Specialist
IHA
06.2013 - 08.2014
- Responsible for supervising and providing support to the team’s interns
- Maintained the company website using WebTrain CMS
- Provided analysis and reports on the effectiveness of marketing tools (website) to the company’s Website Committee and Marketing Committee
- Developed marketing plans, including numerous different strategies/channels, tactics, timelines, budget, and measurement tools
- Wrote, edited, produced content and provided guidance in the design and layout for corporate, divisional and practice marketing materials
- Coordinated publication of patient letters and press releases
Marketing Coordinator
IHA
11.2012 - 06.2013
- Administrative point person for the company’s Website Committee and Marketing Committee
- Assisted with the organization and implementation of multiple departmental and company events
- Supported and implemented marketing plans and initiatives tailored to each practice or provider
- Collaboratively worked with, supported, and assisted over 40 physician practices in the development and execution of marketing materials to support physician patient base growth
Marketing Intern (I and II)
IHA
06.2011 - 08.2011
- Further established my affinity to technology and analytic skills from working extensively on the company’s website
- Developed a very strict attention to detail from designing brochures, signs, and other marketing materials
- Member of the company’s Website Committee and Marketing Committee
Marketing & Public Relations Intern
Oaklawn Hospital
01.2011 - 05.2011
- My responsibilities involved both internal and external communications, while also gaining experience and an appreciation of website development, confidentiality, time management/organization, and event planning.
Education
MBS - Dept. of Business Information Systems, e-Commerce
University College Cork
Cork, Ireland10.2015
BA - Economics and Management
Albion College
Albion, Michigan05.2012
Skills
- Eloqua MAP
- Email marketing
- Marketing operations
- Salesforce CRM
- Team leadership
Timeline
Campaign Operations Lead
Cisco
11.2023 - Current
Marketing Operations Analyst
Cisco
07.2021 - 11.2023
Marketing Operations Manager
Gale, a Cengage Company (now Cengage Group)
03.2018 - 07.2021
Associate Marketing Operations Manager
Gale, a Cengage Company (now Cengage Group)
07.2017 - 03.2018
Marketing Systems Specialist
Gale, a Cengage Company (now Cengage Group)
12.2015 - 07.2017
Marketing Specialist
IHA
06.2013 - 08.2014
Marketing Coordinator
IHA
11.2012 - 06.2013
Marketing Intern (I and II)
IHA
06.2011 - 08.2011
Marketing & Public Relations Intern
Oaklawn Hospital
01.2011 - 05.2011
MBS - Dept. of Business Information Systems, e-Commerce
University College Cork
BA - Economics and Management
Albion College
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