Kara Giannecchini

• Oversee creation of all branded content for Haymarket’s four Business Media Group brands: MM+M, PRWeek, Campaign US and McKnight’s including: Custom events (both in-person and virtual: panels, roundtables, half-day conferences), podcasts, videos, articles, eBooks, videos, data visualizations, infographics, custom surveys, etc.
• Oversee, produce and execute upwards of 15+ client activations at the Cannes Lions Festival of Creativity each year including producing a fireside chat with Director Spike Lee in 2023
• Recruit speakers and KOLs for live and virtual roundtables, panels, etc.
• Host, moderate and help produce MM+M Women of Distinction, an event that honors women in the pharma, science and healthcare sectors
• Engage with clients to conceptualize content and collaborate on campaigns
• Create and manage production schedules for upwards of 300+ custom projects annually
• Partner with sales department to deliver RFPs and present to prospective clients
• Liaise with editorial and legal departments
• Manage P+L

• Worked as a liaison between the editorial and sales team to decide which topics we should commission articles for, based on the latest health trends, studies and consumer reports

• Participated in layout design to ensure clients receive optimal book placement near relevant editorial, allowing them to present themselves as thought leaders and solution providers in their industry

• Researched, planned and created pitches to secure advertisers in custom publications for three nationally renowned health organizations: The American Heart Association (AHA), The American Diabetes Association (ADA) and The National Community Pharmacists Association (NCPA)

• Scoured the latest market research and business trends in order to gauge which companies would be best suited for each publication, determine which products will be their focus that year, then develop sales angles and write up unique proposals for each

• Sold ad space and write advertorial content for big name clients including Kellogg's, Unilever, Mars, Kraft, GlaxosmithKline, Pfizer, etc. in Heart Health Matters, Take Charge and Matters of Health; was top sales earner for Heart Health Matters 2015, after being on the project only two months

• Researched, selected and interviewed candidates for Leader and Bravo pages

• Formed focus for and wrote Leader content pages and Success stories based on corporate curriculum

• Highlighted key points in an effort to provide readers with assistance in reaching health and wellness goals

• Developed content on a variety of topics including women's health, travel, fashion, beauty and the annual gift guide

• Initiated and maintained relationships with freelance writers and industry experts.

• Assisted writing cover blurbs, heads and decks for all feature articles

• Directed website content, including uploading photos and articles to CMS

• Generated and produced content for monthly columns and events calendar

• Prepared and facilitated Fashion and Product run throughs for the magazine's special editions

• Performed any necessary administrative duties including responding to reader inquiries, processing all editorial invoices and updating budgets accordingly