KARA HANSON
East Haven,CT
Summary
Expert Digital Marketing Specialist with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
3
3
years of professional experience
Work History
Digital Marketing Specialist
BlueTickSocial
01.2023 - Current
- Hours per week: 40 hours
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Created social media content with innovative brand messaging to support new product launches.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
Administrative Assistant
Atelier Florian
08.2022 - Current
- Hours per week: 10-15 hours
- Developed strategies to streamline and improve office procedures.
- Assisted development and implementation of new administrative procedures.
- Organized client events by drafting invoices, corresponding through email/telecommunications, and creating menus for the events.
- Created menus, special event flyers, and social media posts for the restaurant.
Marketing Assistant/Associate
Bender Plumbing
05.2021 - Current
- Hours worked: 25 hours per week
- Scheduled social media postings to advertise products and generate site traffic.
- Measured and reported results of marketing initiatives.
- Set up, completed and tracked customer surveys for local campaigns.
- Strategized and implemented email personalization and dynamic content.
Education
MBA - Business Administration
Western Connecticut State University
Danbury, CT06.2022
BBA - Digital & Interactive Marketing
Western Connecticut State University
Danbury, CT05.2021
Skills
- Adobe Creative Suite
- Microsoft Suite
- Google Suite
- Canva (Software)
- Facebook Meta Suite
- Competitive Research
- Social Media Engagement
- Social Media Management
- Digital Content Development
- Google AdWords
Timeline
Digital Marketing Specialist
BlueTickSocial
01.2023 - Current
Administrative Assistant
Atelier Florian
08.2022 - Current
Marketing Assistant/Associate
Bender Plumbing
05.2021 - Current
MBA - Business Administration
Western Connecticut State University
BBA - Digital & Interactive Marketing
Western Connecticut State University
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