Kara Lundquist
San Mateo,CA
Summary
Dynamic marketing leader with extensive experience in digital media, specializing in omnichannel strategy, and leading full-funnel optimization. Expert in budget management and cross-functional collaboration, driving operational efficiency, and customer engagement. Specialized in digital marketing and performance analysis, consistently delivering impactful results through innovative campaigns.
Overview
12
12
years of professional experience
Work History
Senior Director, Channel Planning
Gap Inc. - Athleta
San Francisco, CA
08.2024 - Current
- Lead the omnichannel media planning and execution process, transforming brand priorities into actionable media strategies for Athleta.
- Direct the interface between Athleta brand team, Media Shared Services, and agencies, overseeing full funnel investment and creative execution.
- Drive media mix recommendations aligned with brand goals, optimizing budget spend to achieve key performance indicators.
Director, Digital Marketing
Gap Inc. - Athleta
San Francisco, CA
08.2020 - 08.2024
- Directed Athleta’s digital and media strategy, ensuring seamless execution to enhance brand presence and profitability.
- Developed comprehensive annual and seasonal digital marketing strategies to drive brand awareness, customer acquisition, traffic, and conversion.
- Integrated competitive analysis, seasonal insights, and business objectives into media plans to align with brand goals and customer needs.
Senior Manager, Digital Marketing
Gap Inc. - Athleta
San Francisco, CA
01.2019 - 08.2020
- Developed and executed comprehensive seasonal digital ad strategies on Facebook, Instagram, Pinterest, and Google, enhancing seasonal campaign effectiveness.
- Collaborated with brand marketing, cross-functional teams and media agency to align creative messaging with business initiatives, ensuring a compelling customer experience.
- Managed and optimized media investments in paid search, programmatic display media, paid social, and affiliates to drive improved ROI.
Manager, Digital Marketing
Gap Inc. - Athleta
San Francisco, CA
06.2018 - 01.2019
- Led creative development for digital and paid social ads in alignment with brand goals to drive ROAS, acquisition, and awareness.
- Managed and analyzed digital channel reports to optimize marketing strategies.
- Tested new media formats and measurement platforms
CRM & Digital Marketing Manager
Williams-Sonoma, Inc. - Pottery Barn Kids
San Francisco, CA
03.2016 - 05.2018
- Drove brand sales by optimizing marketing investments across diverse online and offline strategies.
- Developed strategic plans to support key brand initiatives, driving profitable growth and enhancing customer acquisition, retention, and reactivation.
- Collaborated with program managers to plan, implement, measure, and optimize online spend across paid media channels.
Senior Marketing Analyst
Williams-Sonoma, Inc. - west elm
San Francisco, CA
02.2013 - 07.2015
- Executed direct marketing strategies and tactics for west elm, enhancing brand visibility and customer engagement.
- Developed comprehensive marketing circulation plans, driving targeted outreach and improving campaign effectiveness.
- Oversaw financial month-end close and forecasting processes, ensuring accurate budget management and strategic planning.
Education
BBA -
University of Washington
Seattle, WASkills
- Omnichannel strategy
- Cross-functional collaboration
- Media planning
- Budget optimization
- Digital marketing
- Performance analysis
- Creative development
- Team management
References
References available upon request.
Timeline
Senior Director, Channel Planning
Gap Inc. - Athleta
08.2024 - Current
Director, Digital Marketing
Gap Inc. - Athleta
08.2020 - 08.2024
Senior Manager, Digital Marketing
Gap Inc. - Athleta
01.2019 - 08.2020
Manager, Digital Marketing
Gap Inc. - Athleta
06.2018 - 01.2019
CRM & Digital Marketing Manager
Williams-Sonoma, Inc. - Pottery Barn Kids
03.2016 - 05.2018
Senior Marketing Analyst
Williams-Sonoma, Inc. - west elm
02.2013 - 07.2015
BBA -
University of Washington
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