KARA MCKINNEY

Oversaw AVOD and FAST strategy at both global and local levels.

Executed regional advertising agency agreements across EMEA, LATAM, and Australia to maximize monetization opportunities.

Re-negotiated channel carriage agreements to allow for more favorable earning structures, including inventory share terms.

Developed high-value library licensing opportunities through partnerships with YouTube, social media, and e-commerce platforms.

Maintained synergistic self-directed publishing initiatives to ensure growth for our O&O SVOD channels.

Revitalized revenue share monetization through collaboration with FP&A and AI teams.

Successfully grew International AVOD to a $22M business in three years.

Constantly liaised with domestic teams to orchestrate extended licensing deals, and fulfill hyper-growth targets.

Launched 14 FAST channels that reached over 100 endpoint distribution partners.

Awarded COO approval of 'Global AVOD' business plan to hire and lead a team of 10.

Led account management for Amazon Prime Video Direct across all territories except US and Canada.

• Negotiated favorable rates and terms to benefit studio interests.

Initiated tenure in AVOD, securing first global underlying revenue share agreements.

• Extensive market education given to BVODs and regional telecommunications companies.

Supervised TVOD/EST operations for Latin America, Canada, and Australia while gaining substantial EMEA and ROW responsibilities as account structure evolved.