Kara Roth

Dynamic Senior Marketing & Sales Leader with over 15 years of global experience, passionately driving growth for innovative, high-impact brands across premium markets. Expert in spearheading business expansion through visionary strategic leadership, leveraging data-driven insights and digital innovation. I have a proven track record in managing multi-million-dollar budgets and leading high-performance teams towards achieving substantial market expansion and surpassing revenue targets. My approach consistently aligns marketing initiatives with broader company objectives, fostering a collaborative, energized, and creative workplace culture that nurtures both individual creativity and team success.

• "The way Kara drives her teams to leverage multiple marketing channels and increase business opportunities is truly remarkable. Her strategic approach ensures each campaign is meticulously planned and flawlessly executed, leading to significant business growth."
  — Kerry Rudd, Vice President Sales, Duravit North America
• "An extremely talented professional and a pleasure to collaborate with, Kara organizes projects with impeccable attention to detail, ensuring successful launch campaigns and overall company success. Her unparalleled work ethic makes her an invaluable addition to any team."
  — Stacie BeVille, Vice President, Strategic Accounts, Exhibitus
• "Loyal to her brand, Kara embraced and explored new ideas I shared, but always stayed true to the Trufast brand vision and goals. I watched her elevate the brand, balancing innovation with consistency." — Liz Obloy, Roofing Contractor, A BNP Media Brand
• "Kara is not only smart and passionate but also incredibly self-motivated. She consistently gives her time selflessly, becoming one of our most dedicated volunteers, always pushing toward achieving her goals." — Katherine Lonsbrough, Donor Relations Manager, Toledo Zoo

Elevating Brands Through Meaningful Connections:

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"I am a catalyst for transformative growth, expertly blending strategic sales and innovative marketing to elevate brand visibility and drive revenue growth. With a commitment to empathy and inclusivity, I lead by fostering environments where every voice is valued and high-value relationships thrive. My approach leverages insightful storytelling and a deep understanding of market demands to develop impactful marketing strategies and sales solutions that resonate deeply with customers and stakeholders alike. Committed to adaptation and excellence, I ensure our brand not only meets but exceeds market expectations, securing a lasting competitive advantage."

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• Inspiration & Empathy in Action: I guide teams with enthusiasm and clarity, fostering an inclusive environment where every voice is valued. My approach is grounded in creating meaningful connections that elevate brands, ensuring all team members and stakeholders feel empowered and heard.
• Visionary Leadership in Sales & Marketing Integration: I excel in driving transformative growth by seamlessly integrating strategic sales initiatives with cutting-edge marketing campaigns. My leadership fosters synergy between sales and marketing teams, amplifying brand visibility and accelerating revenue growth.
• Strategic Sales & Relationship Building: With a strong focus on understanding customer needs and market demands, I develop and maintain high-value relationships that transcend traditional sales tactics. My approachable and transparent style fosters trust and loyalty, enhancing customer engagement and retention.
• Results-Driven Marketing Innovation: Leveraging humor, storytelling, and sensory marketing, I craft campaigns that resonate deeply, driving brand affinity and sales conversions. I am dedicated to delivering marketing solutions that not only achieve targets but also support organizational growth and customer satisfaction.
• Customer-Centric Engagement: Utilizing emotional intelligence, I ensure all interactions are empathetic and customer-focused, significantly improving service delivery and collaborative success. I actively listen to customers and teams, integrating their insights to develop marketing strategies and sales solutions that reflect our core values and drive brand loyalty.
• Driving Revenue and Engagement: Passionately connecting with customers, I create impactful sales pitches and marketing messages aligned with their aspirations, building a committed community and achieving aggressive revenue targets through strategic engagement and direct interactions.
• Innovative Adaptability in Sales & Marketing: I identify emerging opportunities and swiftly adapt to market changes, fostering a culture of creativity and innovation. My ability to anticipate and respond to market trends ensures our brand remains at the forefront, securing a competitive advantage.
• Confident Sales Presentations: My presentations and pitches are designed to connect emotionally and persuade decisively, ensuring they are compelling and memorable across diverse platforms, leading to sustained sales success and brand loyalty.

• Professional Certified Marketer® (PCM®) | American Marketing Association (AMA)
• AI for Market Research | Coursera
• LinkedIn Certified Professional Recruiter | Northwest State Community College
• Certified Interpretive Educator | National Association of Interpretation (NAI)
• OSHA 30-Hour Construction Training Course | International Accreditors for Continuing Education & Training (IACET)
• GSWCC 1B Advanced Fundamentals | NPDES Stormwater Training Institute

• International Platinum Hermes Creative Award 2023 | KBIS 2023, A Beautiful Return to the Show Floor
• GOOD DESIGN Award 2023 | Qatego Collection designed by Duravit x Studio F.A. Porsche
• VIP Designer’s Choice 2023 | IDS
• Best of KBIS 2023, Readers’ Choice 2022-24 | NKBA/KBB
• Interior Design Best of Year 2023 | Zencha Freestanding Bathtub designed by Duravit x Sebastian Herker
• President’s Volunteer Service Award 2016-2019 | Gold (250 hr per yr)

• The Toledo Zoo & Aquarium | Educator, Development & Donor Relations Committee, Founding Member of Young Professionals for Animals & Conservation (YPAC)
• City of Refuge Inc.| Community Volunteer - helping individuals and families transition out of crisis
• American Heart Association | Fundraising & Event Volunteer
• The Green Ribbon Initiative | Conservation & Community Development Volunteer
• Fulton County Museum | Public Relations & Event Coordinator